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The 3 Social Media Lessons of 2013 – And What’s In Store for 2014

Convince & Convert

Jay, Jeffrey, Zena, and Jess Ostroff discuss content, collaboration, free lunches, predictions for 2014, predictions for 2015, and Mark Wahlberg. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. In 2014, “the big bang of social will finally, I think, slow.” Listen Now.

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How Google Trends Helps Employers and Job Seekers

Convince & Convert

Google Trends can help answer those questions. Google Trends will tell you what gets searched the most and whether it’s growing, flatlined, or declining. What related terms are trending? For example, according to our search on October 16, 2014, Jennifer Lawrence is the most popular actor, and also the fastest growing.

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Tweet, Pay, Love: The Modern-Day Social Media Pop-up

The Realtime Report

This is a guest post by Rupa Ganata, co-founder of men’s grooming online retailer Yes Sir , and of Brand us Social (BUS). Some brands have also incorporated a ‘pay with picture’ strategy that encompasses the rising trend of visual social media in 2014.

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Study Finds Advertisers Get a Boost from “Media Multitasking”

The Realtime Report

Nielsen in 2014 estimated that 80 percent of U.S. This trend has concerned some in the media and advertising industries over whether it hinders the effectiveness of the advertisements that run during specific television programs. television viewers simultaneously used another device while watching television.

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7 Mobile Marketing Stats That Will Blow Your Mind

Convince & Convert

This type of behavior will ultimately lead to an increase in the importance of online reputation management, fair pricing and transparency from retail outlets. Smart retailers (like Target) are recognizing this trend and incentivizing the use of mobile phones within the store with discounts and coupons targeted at mobile users.

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5 Industries to Research for New Investment Opportunities

The Realtime Report

This downturn has prompted several oil and gas stocks to trend downward, but that doesn’t mean they’ll stay trending downward forever. The stock reached highs of close to $10 back in 2014, and while it’s on a downward trend right now, it is primed to bounce back as the economy continues to recover.

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5 Black Friday Social Media Campaigns and Tactics to Learn From

Ignite Social Media

On the other hand, REI has to close its retail stores and turn off online sales to truly deliver the message of this campaign, and that means they are getting no store traffic or website sales on one of the biggest shopping days of the year. Some retailers, like Amazon, choose to celebrate Black Friday all season long.

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