Sherrilynne Starkie

OCTOBER 28, 2012

Checking online reviews has become a normal part of consumer purchasing decisions, and so, companies are paying for or faking these reviews to gain favour and influence preference. By 2014, we could see up to 15 per cent of all online reviews being ‘faked’, according to Gartner, the research company.

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Review Social Media Wikipedia MySpace 368

Pam Moore

JANUARY 19, 2020

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!

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Trends Brands Marketing Influencer 78

Convince & Convert

JULY 27, 2017

Understanding why consumers have adopted this new language so quickly can give your marketing efforts a competitive edge. And when you have an effective influencer campaign, you’ll be able to use emojis to see into the minds of consumers like never before. What Emojis Mean for Marketers. What Makes Emojis So Appealing?

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Tips Marketing Press Release Influencer 119

Webbiquity SMM

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. Social media now plays almost as large a role in purchasing decisions as does TV, and 57% of consumers say they’re influenced to think more highly of business after seeing positive comments or praise online.

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Pam Moore

MARCH 19, 2020

?. What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!

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Trends Video Marketing Influencer 78

Keyhole.co

MARCH 26, 2024

Unsurprisingly, the same innovation and universality are also core to LEGO’s marketing strategy. With solid market research , LEGO is never short of entertaining and culturally relevant content for its social media accounts. Read on to learn how LEGO’s marketing strategy works like clockwork. DC movies and LEGO?

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Construction Social Media Strategy Collaboration 52

Pixlee

APRIL 2, 2019

Crafting a marketing strategy that is both flexible enough to allow for agile shifts within the organization, while retaining rigidity that the whole team can align with isn’t an easy task. Your community should be the core focus of your marketing strategy in the year ahead. Brand Loyalty. Maximize User-Generated Content.

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Strategy UGC Hotels Marketing 59

Convince & Convert

JUNE 26, 2014

Below, we dissect a few of the findings and what they mean for PR and marketing professionals. Facebook is also the most-used paid platform for PR’s counterpart — marketing — as 90 percent of respondents said they use Facebook ads in Social Media Examiner’s 2014 Industry Report. What does this mean? Share in the comments below!

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Study Social Media Research Survey 150

Writtent Blog

MARCH 7, 2014

Yes, this is a great start, but what many of us forget is actually marketing the content we’ve written. Do you also forget “marketing” in your content marketing strategy? The steps below briefly outline what should be on your content marketing “ta-da” list. To find influencers on Google+: CircleCount.

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Syndication Content Marketing Alltop 95

Proactive Report

DECEMBER 9, 2014

In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center.

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Rebekah Radice

JULY 20, 2015

Are you interested in finding ways to energize your marketing? Daily activities separate successful social media marketers from their peers. In this article I’ll share six social media habits to improve your marketing. 6 Habits of Highly Successful Social Media Marketers. #1: 1: Build Meaningful Relationships.

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Social Media Marketing Study Activities 133

Convince & Convert

JULY 27, 2017

Understanding why consumers have adopted this new language so quickly can give your marketing efforts a competitive edge. And when you have an effective influencer campaign, you’ll be able to use emojis to see into the minds of consumers like never before. What Emojis Mean for Marketers. What Makes Emojis So Appealing?

Tips 60

Tips Marketing Press Release Influencer 60

Webbiquity SMM

FEBRUARY 2, 2015

Social media is an integral component of any successful digital marketing strategy. While the ROI of social media marketing remains hotly debated , there is no doubt that it can be a great tool for optimizing your web presence —or total nightmare experience depending on the execution of your strategy. Guest post by Gary Dek.

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Social Media Marketing Hashtag URL 100

Writtent Blog

JULY 10, 2013

It’s no exaggeration to say that smartphones and tablets are the biggest thing to hit marketing since the internet appeared. Cultural shifts can eat a weak marketing strategy for lunch, which is why it’s crucial for small businesses to immerse themselves in the realities of mobile, and adapt to the change. Source: Juniper Research ).

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Statistics Mobile comScore Marketing 108

Waxing UnLyrical

OCTOBER 12, 2016

And, when I decided to launch my consulting practice in 2014, I initially measured success by how many clients I had (I launched with two) and how much money I was bringing in (I was above water). She founded ep communications in 2014 after seven years of working for trade associations and think tanks. I know, I know.

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Products How To Delicious Consultant 100

Proactive Report

OCTOBER 2, 2013

A recent study commission by Adobe showed that new digital technologies and social media are keeping marketers up at night. Less than half (48%) of the 1000 marketers surveyed feel they understand digital marketing and can get results. PLANNING YOUR DIGITAL MARKETING. IMPLEMENTING THE DIGITAL MARKETING PROGRAM.

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Marketing Syndication Sentiment Survey 66

Proactive Report

MAY 8, 2017

Almost three-quarters of all adults are active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business. That grew to 45 companies (9%) in 2013 and 2014 saw a massive jump to 178 (36%). Identify key influencers that can spread your messages.

Template 56

Template Templates Social Media Strategy 56

Buffer Social

NOVEMBER 20, 2018

When Tommy Williams was growing up in Austin Texas, he probably didn’t think his love for cooking and local farmers markets would lead to starting a nationally-recognized food brand. In 2014, Tommy’s Superfoods was born. Building a successful multi-channel marketing campaign. But that’s exactly what happened.

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Hashtag Campaign Brands Retail 100

Proactive Report

JUNE 2, 2014

Join us for the webinar June18, 2014 at 10 am Pacific, 1 pm Eastern and get all the insider tips on how Panda is affecting your news content. In fact, back in 2011 Pew Research stated that search was the one factor that had most influenced the news in the past decade. Find out on the PRESSfeed webinar on June 18, 2014.

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Press Release SEO News Google 98

SocMed Sean

JUNE 23, 2017

Robert is a content and marketing specialist at one of the leading essay writing companies. He graduated with honors from Columbia University with a degree in Marketing and Advertising Previously, he worked as a content marketing manager for a tech software firm. This week we welcome guest blogger Robert Everett.

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Organization Mobile Apple SEO 182

Buffer Social

JULY 20, 2017

When marketers first started using social media as a marketing channel, there was less content, less noise, and people were willing to click on almost everything they saw on their news feed. Social media is often seen as a solution to every marketing problem. Then, we hit content shock. Low organic reach and referral traffic.

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Social Media Engagement Brands Airlines 112

The Social Media Hat

APRIL 13, 2017

Back in January of 2014, a solopreneur who was building up resources for primary and secondary educators reached out to me on Google+ for some assistance. For several hours, we discussed marketing strategy and my experience. Look, I've been building websites and helping businesses with online marketing since the 1990's.

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Review Domain Name Training Course 167

Buffer Social

JANUARY 25, 2018

If you prefer to read a slide deck, here’s the full slide deck: This report wouldn’t have been possible without the amazing studies, research, and data available. Facebook studied the messaging behavior of 12,500 people across 14 markets to understand consumers’ growing preference for messaging businesses.

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Social Media Trends Report Survey 111

Diva Marketing Blog

JUNE 19, 2016

What makes Jay especially relevant to the Diva Marketing community is his use of social media, aka Social TV, to promote his on-air opportunity on the Food Network and to leverage the social buzz to encourage Scripps Networks Interactive to pick up the Deep Fried America pilot. Diva Marketing : Let’s talk blogs!

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Travel Hosting Social Media Influencer 75

Buffer Social

NOVEMBER 7, 2017

At Buffer, we’re big fans of using data and research to guide our social media strategy. I read through more than 20 studies on Instagram marketing from companies like Facebook, Simply Measured, and News Whip. Here’s what I learned from my look at the research. 8 Actionable Instagram Marketing Tips, Backed by 20+ Studies.

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Sprout Social

MAY 8, 2017

Social media marketing spending in the US is expected to more than double from $7.52 billion in 2014 to $17.34 It’s important to understand that social media ROI (return on investment) is one way to measure your marketing efforts. This includes employee hours, advertising spend and social media marketing tools.

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Social Media How To Metrics ROI 108

Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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Social Media Flipboard Storify Reddit 160

Sprout Social

FEBRUARY 27, 2017

That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. However, there’s some helpful data that can show you how the networks is doing today–not in 2014 or 2015.

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Statistics Social Media LinkedIn Instagram 40

Keyhole.co

DECEMBER 19, 2023

Gymshark’s marketing strategy is one of the key reasons for its rapid success. The brand excels at partnering with celebrities and influencers to promote products, and they continue this trend on social media. Let’s dive into Gymshark’s marketing strategy. So, Gymshark’s marketing strategy makes use of these phrases as hashtags.

Strategy 52

Strategy Influencer Social Media Meme 52

Diva Marketing Blog

JUNE 19, 2016

What makes Jay especially relevant to the Diva Marketing community is his use of social media, aka Social TV, to promote his on-air opportunity on the Food Network and to leverage the social buzz to encourage Scripps Networks Interactive to pick up the Deep Fried America pilot. Diva Marketing : Let’s talk blogs!

Travel 40

Travel Hosting Social Media Influencer 40

Convince & Convert

MAY 4, 2015

Yes indeed, savvy marketers are rallying around conversion rate optimization , the process of improving conversion. The winners in online marketing know this. HubSpot’s Luke Summerfield chimed in with, “Personas are critical because they help guide your marketing strategy—including your strategy for conversion rate optimization.

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Conversation Campaign Patterns Influencer 60

Devumi

MAY 15, 2015

The actions of a large group influence you to hit the retweet button as well. oscars pic.twitter.com/C9U5NOtGap — Ellen DeGeneres (@TheEllenShow) March 3, 2014 Social proof works both ways. You waste the opportunity of connecting with that one influencer who really helps you account. Best photo ever.

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Buy Twitter Groups Groups 60

Sprout Social

NOVEMBER 1, 2016

Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. Social media has a huge influence on travel-related purchases. Social media has a huge influence on travel-related purchases. Travel Social Media Basics: Do Your Research.

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Travel Class Social Media Hotels 40

Buffer Social

JUNE 30, 2017

Ellen DeGeneres (@TheEllenShow) March 3, 2014. Since 2014, largely due to social media, the ALS Association has raised more than $115 million for research towards Lou Gehrig’s Disease. I’ll never forget the digital marketing course I took in college that examined social media’s impact on the Arab Spring.

Social Media 111

Social Media MySpace Hashtag News 111

Webbiquity SMM

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? What do more than half of marketers identify as their most critical areas of focus over the next 12 months?

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Statistics Social Media B2B Hubspot 50

Diva Marketing Blog

NOVEMBER 16, 2008

Subtitle : Motrin's We Feel Your Pain Ad Campaign Targeted To Moms: Proof of the Influence of Social Media. Before this post went live there were 2014 views. if McNeil Consumer Healthcare were a social media marketing client how would I advise them? How do you determine the "influencers?" Background.

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Case Study Study Social Media Marketing 45

Convince & Convert

APRIL 7, 2015

When it comes to creating compelling content, marketing is leading the way for communication functions. Content marketing is realizing that “when you sell a product, you make a customer for a day, but when you help them, you make a customer for life” ( Jay Baer ). ” Marketing Your Communications.

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