Devumi

JANUARY 2, 2015

The Best YouTube channels from brands in 2014 gave us plenty of great video content over the year. They showed us some great examples of how to do video marketing as they entertained us. We can all use that knowledge to better our own video marketing campaigns in 2015. The video no doubt gained views due to the World Cup.

YouTube 60

YouTube Brands Sports Video 60

Buffer Social

OCTOBER 17, 2017

If you do Facebook marketing , one thing that you might want to understand is the Facebook algorithm. Posts with unusual engagement patterns (a like-baiting signal). The Simple Facebook Posting Strategy That Helped us 3x Our Reach and Engagement. 17 Ways to Get More Views, Engagement, and Shares for Your Facebook Videos.

List 190

List Facebook Feed Feedly 190

Convince & Convert

JULY 27, 2017

And if you can’t speak that language, you’re missing a prime opportunity to engage with your audience. Understanding why consumers have adopted this new language so quickly can give your marketing efforts a competitive edge. What Emojis Mean for Marketers. Take inspiration from pop culture, current events, and memes.

Tips 119

Tips Marketing Press Release Influencer 119

Ignite Social Media

FEBRUARY 1, 2018

No matter what you call the game, it’s certainly a huge day for marketing, both in commercial spots during the game and on just about every social media channel. Prior to kickoff in 2014, JC Penney sent the below tweet, causing a lot of confusion and questions about the sobriety of their social team. JC Penney Trolls Everyone.

Social Media 106

Social Media Insurance Eventful Hashtag 106

Waxing UnLyrical

APRIL 13, 2016

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. ” Often, marketers equate influencers with celebrities.

Influencer 100

Influencer Campaign Marketing Fashion 100

Pam Moore

MARCH 19, 2020

?. What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!

Trends 78

Trends Video Marketing Influencer 78

Sprout Social

APRIL 19, 2019

The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Here are the important stats for marketers to know, categorized by topic and ready for you to use in your social media strategy. You can find this engagement data through your Page Insights.

CPC 111

CPC Facebook Marketing Advertising 111

Rebekah Radice

JULY 20, 2015

Are you interested in finding ways to energize your marketing? Daily activities separate successful social media marketers from their peers. In this article I’ll share six social media habits to improve your marketing. 6 Habits of Highly Successful Social Media Marketers. #1: 1: Build Meaningful Relationships.

Social Media 133

Social Media Marketing Study Activities 133

Waxing UnLyrical

FEBRUARY 5, 2014

Their placement on this outlet is in keeping with WUL’s tradition of sharing causes for good and businesses doing good through community engagement, locally and around the world. That set of events put in motion the process that would create the original Fresh and Fluffy, an all natural dry dog shampoo. This is their story.

Startup 237

Startup Class Eventful Retail 237

Keyhole.co

MARCH 26, 2024

Unsurprisingly, the same innovation and universality are also core to LEGO’s marketing strategy. With solid market research , LEGO is never short of entertaining and culturally relevant content for its social media accounts. million LEGO’s adjunct and spinoff social media accounts also boast engaging content and thousands of followers.

Construction 52

Construction Social Media Strategy Collaboration 52

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

B2B 110

B2B Social Media Marketing Survey 110

Visually SM

JANUARY 26, 2015

In the past couple of years, its user base has exploded and now includes well-known brands and companies who use the platform as a way to reach and engage with customers. Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy.

Feed 100

Feed Feedly B2B Instagram 100

Visually SM

JANUARY 26, 2015

In the past couple of years, its user base has exploded and now includes well-known brands and companies who use the platform as a way to reach and engage with customers. Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy.

Feed 100

Feed Feedly B2B Instagram 100

Convince & Convert

OCTOBER 23, 2014

A photo posted by Taylor Swift (@taylorswift) on Oct 10, 2014 at 4:50pm PDT. Look closely at the images and the engagement stats are crazy impressive. The posts are also being shared on Twitter, where considerable engagement is being generated as well. A photo posted by Taylor Swift (@taylorswift) on Oct 10, 2014 at 3:56 PDT.

Campaign 166

Campaign Instagram Case Study Upcoming 166

Sprout Social

APRIL 21, 2020

Fortunately, marketers have always been adaptable—whether it was in the 20th century when TV emerged or today on social media where trends surface every second. To address this concern, marketers turn to social data. In events like COVID-19, your audience will be an effective barometer that guides your new focus.

How To 124

How To Social Media Management Metrics Team 124

Proactive Report

MAY 14, 2014

Why is digital content taking over the marketing world? What is it that makes it so powerful and why should you be concentrating more on becoming a content creation machine, rather than using only traditional marketing techniques? 5 things to do to be a content powerhouse in 2014. Guest post by Cokey Falkow. This is vital.

Content 92

Content Marketing Training Notification 92

Kikolani

NOVEMBER 28, 2013

The following are the best sales for products I highly recommend for Internet marketers and bloggers! There’s nothing like attending a live event with your peers for some intense networking and learning. There’s nothing like attending a live event with your peers for some intense networking and learning. Conferences.

WordPress 136

WordPress Marketing Hosting Class 136

Convince & Convert

MARCH 31, 2015

On July 1 of 2014, the world’s biggest advertiser officially killed marketing. As part of a big reorganization at Proctor & Gamble (P&G), every marketing team was renamed “brand management” and hundreds of marketing directors shifted titles to become brand directors. Consumers don’t like to be marketed to.

Marketing 60

Marketing Journal Curation Team 60

Later

SEPTEMBER 15, 2020

This year has seen a shift with brands publicly taking accountability for a lack of diversity in influencer marketing. We asked 4 Black creatives to share their experiences and speak about the importance of diversity in influencer marketing. Here’s what they had to say: Why Brands Should Have Inclusive Influencer Marketing .

Influencer 65

Influencer Travel Marketing Instagram 65

The Realtime Report

JUNE 5, 2014

Vine has also played a significant role in Bank of America’s recent marketing efforts; the app has sparked 50% more engagement than any of the brand’s other social media content. Bank of America recently teamed up with the MLB in a new Vine advertising campaign to thank our military personnel.

Banking 188

Banking Campaign Team Journal 188

Convince & Convert

JULY 27, 2017

And if you can’t speak that language, you’re missing a prime opportunity to engage with your audience. Understanding why consumers have adopted this new language so quickly can give your marketing efforts a competitive edge. What Emojis Mean for Marketers. Take inspiration from pop culture, current events, and memes.

Tips 60

Tips Marketing Press Release Influencer 60

Mindjumpers

DECEMBER 4, 2015

Internet Users: 350 million, +44% since July 2014. Mobile Social Media Users: 97 million, +5% since July 2014. The majority of content shared by users in India reflects current events and the need for change – from messages that motivate and encourage positive change, to awareness of possible danger. Content Sharing.

Activities 100

Activities Social Media Film Mobile 100

The Realtime Report

JULY 29, 2014

According to new data released by mobile marketing firm Swrve , the average retention rate (the average number of times an app is used), shows just over a quarter of users return to an app within 48 hours of first opening it. So how should brands engage users during those app sessions?

Statistics 178

Statistics Mobile Notification Study 178

Proactive Report

NOVEMBER 27, 2013

The target audiences for all three press releases were more than 1 million tourists and 5,000 media members who were converging on New Orleans for two major events – “The Big Game” and Mardi Gras. Make it a priority for 2014. Online PR Social Media Marketing Tips awards multimedia online news online PR press releases PRSA SNCR'

Press Release 73

Press Release Engagement Analytics SEO 73

Devumi

OCTOBER 24, 2014

Your business just opened a Pinterest business account and you’re wondering how to establish a Pinterest marketing strategy…that’s why you clicked on my very descriptive headline! This Pinterest marketing strategy guide will give you nine steps to follow to get your Pinterest interesting. Find your target market.

Strategy 113

Strategy Wikimedia Marketing How To 113

Jon Loomer

FEBRUARY 3, 2017

For some marketers, Facebook’s constant tweaking of the News Feed algorithm — which determines what users see and don’t see in their feed — is a source of frustration. For now, let’s talk about what’s been updated and how that could impact you as a marketer. Authenticity and Timeliness.

Authentication 60

Authentication Feed Feedly News 60

Convince & Convert

JUNE 12, 2014

pic.twitter.com/LFjz0y5gCt — Purdue Athletics (@PurdueSports) June 4, 2014 Purdue University students who purchase a VIP Card, a special kind of ticket that allows access to all home football and basketball games, plus other athletic events, through June 10 will be invited to send in a photo to be featured on the team’s official helmet.

Team 146

Team Features Sports Case Study 146

Convince & Convert

JANUARY 23, 2014

Selfies can also be used to support and motivate people around an important celebration, event or theme. In an effort to raise awareness of the exhibits and collections at museums around the world, January 22, 2014 was dubbed #MuseumSelfie day. MuseumSelfie Day. Celebrate Passionate Fans by Shining a Spotlight on Their Selfies.

Examples 162

Examples Social Media Content Film 162

Little Web Giants

SEPTEMBER 23, 2014

This slideshow was used in conjunction with a presentation for Social Media Week Berlin 2014. There was also an accompanying Marketing on a Low Budget Worksheet with activities for participants. Many of the thought leaders in online marketing have worked for big brands with big budgets. No millionaires allowed.

Marketing 38

Marketing Startup Applications News 38

Unmetric

AUGUST 2, 2019

Instagram has proven to be a great platform for brands to market their products. In fact, 60% of the world’s top brands use this photo/video sharing network for marketing, so it’s little wonder brands are doing everything they can to grow their audience. So what are they offering to keep their audience engaged?

Instagram 155

Instagram Brands Fashion Sports 155

Convince & Convert

MARCH 19, 2018

As organic reach dwindles, social media ads are becoming more and more appealing to marketers. In fact, social advertising budgets doubled from $16 billion in 2014 to $31 billion in 2016. Ensure you’re contributing to your strategic marketing goals by including tracked URLs in the description and end of your video. Make it fun!

CPM 148

CPM CPA ROI Campaign 148

Hootsuite

JUNE 25, 2019

And to make things easier, we’ve sorted them by objective, from increasing engagement to generating leads. 7 Social media contest ideas to increase engagement. The classic “like and/or comment to win” is a tried and true way to increase engagement. If you’re looking for platform-specific guides, don’t fret. Share or RT to enter.

Examples 111

Examples Social Media Instagram Hashtag 111

Ignite Social Media

JUNE 1, 2016

Social media has evolved over the years and in order to design a successful social media marketing strategy, you must consider the latest social media trends that are likely to have the biggest impacts. So online marketers will be seen polishing their Facebook marketing skills to stay ahead of their competitors.

Trends 60

Trends Social Media Strategy How To 60

Ignite Social Media

FEBRUARY 9, 2017

Back in 2014, everyone from brand marketers to local musicians started freaking out about the decreasing reach posts received following drastic changes to the News Feed algorithm. Facebook made adjustments in an effort to curb the volume of content that members could see and focus on engaging content. in November and December.

Metrics 60

Metrics Brands Facebook Sample 60

Audiense

MAY 16, 2016

We spoke to Ken Thorsteinsson (marketing communications, Porsche AG) and Alissa Clauson (new media & social media manager, Porsche Cars North America), to discover the answer to this question. For us, we want to achieve a high level of reach and brand awareness, but the level of engagement per posting is also a major KPI.

Strategy 113

Strategy Automotive Campaign Social Media 113

Rebekah Radice

APRIL 13, 2015

Find Your Market on Facebook. Implementing a Facebook marketing strategy requires that you understand your target market, demographic and the results you are hoping to achieve. Recruiting potential sales or marketing professionals? Share how your product or service solves the problems of your target market.

Social Media 130

Social Media Strategy How To Real Estate 130

Ignite Social Media

JANUARY 23, 2017

A classic example is Bud Light’s tweet from 2014. It was simple, relatable, and very effective at getting engagement in a busy time. Despite AT&T’s tweet going up in 2013, it’s still a prime example of trying to turn a tragedy into a marketing effort. Yellow Light: Christmas. These bears just want to come home!

Social Media 60

Social Media Discount Travel Brands 60