Ari Herzog

FEBRUARY 18, 2014

Pam Moore created a Twitter chat last night and asked people to explain the return on investment of social media. Some responses: One thing I'll offer off the bat: ROI is vital, but not every social activity should have ROI. — Scott Gulbransen (@kcgully) February 19, 2014. Sometimes other KPI. getrealchat.

ROI 154

ROI Social Media Syndication Collaboration 154

The Social Media Incubator

FEBRUARY 5, 2014

5, 2014, CVS, one of the nation’s leading retail pharmacies, announced they would end sales of all tobacco in their 7,600 stores by Oct. They saw more than 10,000 comments on their Facebook post , and without hesitation, responded to nearly all of them. So what can your business learn from CVS on social media strategy?

Examples 139

Examples Social Media Strategy Health Care 139

Ari Herzog

JANUARY 5, 2014

With over 8,400 people in a LinkedIn group I manage about social media marketing , why did I create a new group using that dotcom name and ask people to join that? I deleted and recreated it as an automated stream of videos I watch, comments I write, and stories I like. Put the "social" back in social media.

Social Networking 148

Social Networking LinkedIn Groups Groups 148

Sprout Social

APRIL 7, 2021

According to this rule, only 1% of social media users create content, 9% share, Like, and comment on that original content. Referral traffic is important because you can learn how much of your silent audience is visiting your site thanks to your social media content. Just consider the “90-9-1 Rule”.

Social Media 136

Social Media Content Lurker Metrics 136

Hootsuite

FEBRUARY 24, 2020

Can I Use This Photo on Social Media? It’s well known that images click on social media. But sourcing images for social media isn’t always straightforward. Especially if an image is used for social media marketing. Bonus: Get the always-up-to-date social media image size cheat sheet.

Social Media 145

Social Media Public Domain Creative Commons Fair Use 145

Waxing UnLyrical

APRIL 30, 2013

I am a social media advocate. But I hate the ugly side of social media sharing; especially when kids are involved. After two days of searching, we believe the process went something like this: 1) Susan’s Facebook friend saw the image on Susan’s Facebook page and commented, “Can I share this??

Social Media 279

Social Media Meme Reddit Public Domain 279

Hootsuite

JUNE 25, 2019

A little inspiration goes a long way when it comes to brainstorming social media contest ideas. PS: before launching your social media contest be sure to make sure it doesn’t violate the platforms’ T&Cs or R&Rs.). 7 Social media contest ideas to increase engagement. Like and/or comment to win.

Examples 111

Examples Social Media Instagram Hashtag 111

yMarketingMatters

FEBRUARY 8, 2016

There have been some important social media updates in January. These updates will keep you informed of the latest changes to social media channels, and in turn, give you the knowledge to help you optimize and improve social media marketing for your business. Facebook Top U.S. Smartphone App in 2015.

Social Media 100

Social Media URL iPhone iPad 100

Convince & Convert

DECEMBER 23, 2014

As 2014 comes to a close, we reflect on the incredible knowledge shared on the Social Pros Podcast. These Social Pros operate on different levels in very different fields. For example, she focuses on increasing likes and comments on Corcoran’s Instagram, in order to interact with her audience. barimogil Tweet This.

Social Media 151

Social Media Strategy Apple Analytics 151

Bill Hartzer

JULY 11, 2014

In what appears to be yet another Corporate America social media fail, Cottonelle inappropriately used the viral news that LeBron James is returning to Cleveland to tweet out a message to their followers to use Cottonelle brand toilet paper and flushable wipes. Social Media' JustInCase [link]. Thanks Scott.

Social Media 110

Social Media News Types Comments 110

Webbiquity SMM

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 But social media marketing spending will rise anyway.

Social Media 100

Social Media Marketing Survey Metrics 100

The Realtime Report

APRIL 7, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and YouTube: Vine adds direct messaging via video (photo: Vine blog). Any social media updates that we missed? Let us know in the comments below.

News 176

News Types Nielsen Social Media 176

Writtent Blog

MAY 7, 2014

We’ve listed 25 of the best practices of 2014 below. In 2014, SEO copywriting is about quality – well-written optimized content that appeals to humans. Encourage Social. The world has gone social. If you aren’t taking advantage of social media networks, you’re losing out big time. Write First.

SEO 110

SEO Engineering Guidelines Industry 110

Convince & Convert

JUNE 26, 2014

In partnership with PR News , Cision polled the PR community on their social media usage to find out how they engage, which platforms they utilize, and where they spend ad dollars. To get you started, 360i offers tips on Paid and Earned Media: Building an Integrated Strategy. Share in the comments below!

Study 152

Study Social Media Research Survey 152

Convince & Convert

JANUARY 23, 2014

From more than 57 million tags of #selfie on Instagram, to being named the Oxford Dictionaries’ 2013 word of the year , the term is now ubiquitous among social media users. But, why should social media users have all the selfie fun? Have you seen any creative uses of brands leveraging selfies in social media creative?

Examples 163

Examples Social Media Content Film 163

Adam Sherk

DECEMBER 17, 2013

For those of you that stopped by, left a comment or shared a post this year, thank you, I appreciate it! Hope you had a good year, and wishing you a happy 2014. Related posts: My Top Posts of 2011 on SEO, PR and Social Media for Publishers. My Top 10 Posts of 2009 on News Media, SEO and Social Media.

SEO 129

SEO Publishing Social Media Sports 129

Ari Herzog

JANUARY 8, 2014

You may not know I curate a Twitter list that includes over 300 social media managers and marketing professionals at some of the world’s most well-known organizations. Most of the time their tweets promote their employer, their industry, or social media in general. — Augie Ray (@augieray) January 8, 2014.

Twitter 185

Twitter Chemicals Sports Yahoo 185

Writtent Blog

DECEMBER 22, 2013

The 2014 Carnegie Conference – January 30-31, 2014. The Social Media Strategies Summit – February 4-6, 2014. February 10-12, 2014. Intelligent Content Conference – February 26-28, 2014. SXSW Interactive – March 7-16, 2014. IRCE: Forward Mobility.

Conference 60

Conference Marketing Education Hubspot 60

Buffer Social

JULY 20, 2017

Social media is changing. When marketers first started using social media as a marketing channel, there was less content, less noise, and people were willing to click on almost everything they saw on their news feed. Social media is no longer a megaphone. Social media is becoming a conversation.

Social Media 112

Social Media Engagement Brands Airlines 112

Writtent Blog

MARCH 4, 2014

While some of the content marketing tools trending in 2014 are familiar, many of the rest are brand-new and probably worth adding to your program. You’ll be able to respond to comments, check your metrics, or save ideas directly into your drafts, even if you’re not right in front of your computer. FocusBooster. Image credit: eloqua.

Tools 111

Tools Content Marketing WordPress 111

Buffer Social

OCTOBER 17, 2017

Do this: The Facebook algorithm loves … Posts with lots of Likes, comments, and shares. Posts that receive a high volume of Likes, comments, or shares in a short time. Posts that are Liked, commented on, or shared by one’s friends. Posts that ask for Likes, comments, or shares. Link posts.

List 190

List Facebook Feed Feedly 190

The Realtime Report

JULY 16, 2014

Today marks the official launch of Bubblews (the combination of “bubbles” and “news”), a new social media website that pays its users for each view, like and comment. As users browse other posts, they have the ability to “follow” other users, “star” a post or leave a comment.

Social Networking 175

Social Networking Banking Study Notification 175

Devumi

DECEMBER 3, 2014

Here are a few business mistakes on social media that you can avoid to be sure that you don’t wind up being the wrong kind of Internet famous! Business Mistakes on Social Media: Learn from their #FAIL! — Nidge (@nlinghm) July 13, 2014. Amazon goes full on creep-out with their social media fail.

Social Media 92

Social Media Hashtag YouTube Video 92

Webbiquity SMM

FEBRUARY 2, 2015

Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites , the opportunity to increase your site’s online exposure to new customers cannot be ignored. Identifying the appropriate corporate persona and tone via social media.

Social Media 100

Social Media Marketing Hashtag URL 100

Convince & Convert

MAY 15, 2014

By now you may well have heard of Google+, and you think it is a ‘social media thing’, right? Sure, there is a social destination, but Google+ has tools for every business looking to increase engagement: a) Within their business itself, and b) To build relationships and develop loyal ‘fans’ of them and their brands.

Communities 167

Communities Google Notification Project 167

Rebekah Radice

JULY 20, 2015

Do you want to improve social media productivity? Daily activities separate successful social media marketers from their peers. In this article I’ll share six social media habits to improve your marketing. 6 Habits of Highly Successful Social Media Marketers. #1: Thank you Nicole and team!

Social Media 133

Social Media Marketing Study Activities 133

Convince & Convert

DECEMBER 13, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Storytelling in 2014 from Gary Vaynerchuk. But he was doing real work in social media and wanted to share his knowledge with people in a digestible format. Jay is the founder of [link] and host of the Social Pros podcast.

Social Media 150

Social Media Content Case Study Retail 150

Pixlee

APRIL 17, 2019

In recent years, brands have increasingly put social media and social media managers at the center of their overall marketing strategies — and for good reason. Social media allows brands to build strong communities and drive sales, fine-tune campaigns and get insight into market trends.

Social Media 74

Social Media UGC Social Media Management Authentication 74

Waxing UnLyrical

JULY 14, 2014

12 B2B Content Marketing Examples and Case Studies for 2014. Lee Odden showcases the best campaigns of 2014 thus far. How Your Organization’s CEO Can Use Social Media for Thought Leadership. The 5 Step Guide To Using Social Media in Crisis Management. How NOT to Run Your Social Media.

Campaign 194

Campaign SMS B2B Case Study 194

Waxing UnLyrical

NOVEMBER 3, 2014

Is social media contributing to political paralysis? Why: How has social media affected modern day politics? In this classic post, Mark Schaefer explores the positive and negative implications of “social polling.” Beth Kanter shares some revealing statistics from Twiplomacy’s 2014 study.

Consultant 170

Consultant Flickr Statistics Study 170

Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Flipboard Storify Reddit 160

Waxing UnLyrical

FEBRUARY 9, 2015

So I’m taking advantage of WUL to shine the social media spotlight on them. I got to know Adam several years ago through social media, and then encountered him and His Lovely Wife (he doesn’t capitalize it, I do) in Orlando not long thereafter. Adam Toporek. Bess Winston. Who could resist that?

Social Media 100

Social Media Consultant Flickr Communities 100

ProBlogger

JANUARY 1, 2014

Today we encourage you to take stock of your social media habits – are they working for you? Smarter Traffic (and Revenue) Building Through Social Media” first appeared in January 2013. Smarter Traffic (and Revenue) Building Through Social Media” first appeared in January 2013.

Social Media 49

Social Media Case Study Analysis Social Networking 49

ProBlogger

AUGUST 12, 2021

The post Optimize Your Social Media For More Traffic and Engagement appeared first on ProBlogger. But this week I want to talk about social media, and how you can use it to get even more traffic and engagement on your blog. The power of social media. A change in direction.

Social Media 47

Social Media Engagement Newsletter Platform 47

Waxing UnLyrical

FEBRUARY 3, 2014

Social media is all around us, but what does “being social” actually mean? And who’s being social? Bringing the Social Back to Social Media. The New Demographics of Social Media. How Social Media Impacted the 2014 Indian Elections. ” 2.

Consultant 183

Consultant Flickr Social Media Resources 183

Devumi

SEPTEMBER 19, 2014

We talk all the time here on the Devumi Blog about how to make certain social channels work for your business, increase your followers, get more views, and better your investment in social media marketing. Something that we don’t touch on enough is how to choose a social media platform for your marketing style.

Platform 84

Platform Social Media Vimeo How To 84

Small Business Mavericks

SEPTEMBER 26, 2014

Facebook shows more articles, comments & mobile clicks matter — December 2013. Facebook negates text updates from Pages as being different than text updates from friends — January 2014. Facebook says the best way to share is by using a link-share — January 2014. So, there it is.

Facebook 111

Facebook Feed Feedly Organization 111