Sprout Social

DECEMBER 22, 2016

The social listening market is growing quickly; a Forrester analysis found that in 2014, more than 50% of marketers expected listening budgets to grow by at least 5%. Here at Sprout, to optimize and inform our content strategy, we often use the Twitter Listening Report.

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The Realtime Report

JULY 24, 2014

Following their impressive World Cup ad campaign, Adidas has teamed up with Champs Sports to create four different online shows that will air only on Champs Sport’s Instagram page. Perhaps one of the more creative video campaigns featured on Instagram was Mini’s #AsktheNEWMINI series.

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The Realtime Report

AUGUST 22, 2014

It’s simple: if many people are already interested in a particular event, and you create a realtime marketing campaign that is centered around that event, the public awareness associated with the event benefits your marketing efforts. Arby’s (@Arbys) June 18, 2014. — Amanda (@gutierrez_tho) July 12, 2014.

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Keyhole.co

NOVEMBER 10, 2020

Twitter Analytics , originally launched in 2014 , is Twitter’s native analytics dashboard where you can track your Twitter performance and unlock insights about your audience. Was it a hashtag? The campaign dashboard is accessible at ads.twitter.com. How to Use Twitter Analytics. A question? Website & Mobile App Events.

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The Realtime Report

JULY 16, 2014

Each post is called a bubble, hashtags are substituted with a plus sign (+), and users can tag others using an ampersand (&). Bubblew’s study was conducted online in the United States using Harris Poll, from June 30-July 2, 2014 with 2,047 participants ages 18 and over.

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Unmetric

SEPTEMBER 10, 2019

PlayStation has run several campaigns in the past that have won them tons of engagement. One such campaign from 2018 was the #PlayStationClassic, a comeback collection of PlayStation’s classic games, which garnered the most engagement from the gaming community. Chanel added an average of 5,088 new followers every day since 2014.

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The Realtime Report

MARCH 10, 2017

This style of marketing encourages fan pages and real time hashtag conversations with influencers. Data also shows that 91 percent of viewers and customers feel compelled to participate when campaigns happen in real time. Another element of the Decoded campaign was the use of social triggers. Social Triggers.

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The Realtime Report

FEBRUARY 11, 2014

So far the response seems very positive, with lots of hashtag #planepitch entries, ranging from silly to serious. ECA| G.Na (@PandaZMafia) February 11, 2014 . Jennifer D (@vastjewels) February 11, 2014. Jennifer D (@vastjewels) February 11, 2014. What would your #planepitch be? PlanePitch. — Million Twitter Sweepstakes.

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Keyhole.co

APRIL 26, 2023

Twitter Analytics , originally launched in 2014 , is Twitter’s native analytics dashboard where you can track your Twitter performance and unlock insights about your audience. Was it a hashtag? The campaign dashboard is accessible at ads.twitter.com. A question? Track your engagement rate on Twitter with Keyhole 11.

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Keyhole.co

JANUARY 26, 2023

Twitter Analytics , originally launched in 2014 , is Twitter’s native analytics dashboard where you can track your Twitter performance and unlock insights about your audience. Was it a hashtag? The campaign dashboard is accessible at ads.twitter.com. A question? Track your engagement rate on Twitter with Keyhole 11.

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The Realtime Report

FEBRUARY 5, 2014

Esurance (@esurance) February 4, 2014. This year brands were big on using hashtags to encourage viewers to engage on social media; 58% of advertisements during the Super Bowl included a hashtag. Social Media Campaigns Esurance insurance Super Bowl Super Bowl advertising Twitter contest Twitter sweepstakes' Ends 1am PT.

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The Realtime Report

JANUARY 23, 2014

In Central Kenya, four GPS-tagged bull elephants are “tweeting” through the hashtag #ElephantsLive. Space for Giants (@SpaceforGiants) January 20, 2014. Surf Life Saving WA (@SLSWA) January 23, 2014. ” Tyson: In my old home I was known for my excellent fence breaking skills. Here’s how it’s done.

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Convince & Convert

JANUARY 23, 2014

From inspiring, to the unexpected, celebrating moments, movements and fans, here are five creative uses of the selfie by companies and venues: Dove’s #BeautyIs Campaign. Following a series of successful videos celebrating real beauty, Dove’s #BeautyIs campaign aims to show how social media is helping redefine our definition of beauty.

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Unmetric

SEPTEMBER 27, 2019

Facebook is the dominant network where Samsung discusses product launches, supports existing campaigns, and spreads news and information to its audience. The brand added more than 29 million followers since 2014, a 37.4% Coca-Cola’s list of viral and successful campaigns on social media deserves an article of its own!

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Talkwalker SM

MARCH 17, 2016

FMCG brands increasingly view social media as a way to differentiate themselves from competitors, as Always did memorably with their #LikeAGirl campaign. However, the applications of data from social networks go far beyond campaign measurement. LikeAGirl and the importance of finding the right influencers for your campaign.

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Sprout Social

MAY 5, 2019

Standing out in 2014 on Instagram was easier than today. Running a successful influencer marketing campaign is not a set-it-and-go type of strategy. While you don’t want to stifle an influencer’s creativity and uniqueness, you also don’t want them to post about something unrelated to your campaign. How to track your campaign.

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Unmetric

SEPTEMBER 27, 2019

Facebook is the dominant network where Samsung discusses product launches, supports existing campaigns, and spreads news and information to its audience. The brand added more than 29 million followers since 2014, a 37.4% Coca-Cola’s list of viral and successful campaigns on social media deserves an article of its own!

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Keyhole.co

OCTOBER 10, 2023

Evaluating brand sentiment can enable you to respond to feedback effectively, pick up on customer pain points, track campaign reception and success, and diagnose potential issues before they spiral out of control. The brand’s net positive sentiment dropped from 23% to -4%.

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Hootsuite

MAY 10, 2021

But social media allows them to increase awareness for specific messages, campaigns, product launches, and other initiatives. In 2014, IKEA teamed up with Brandwatch to open a Listening Hub. The company’s Color Under the Lights campaign led to an 8% lift in purchase intent and brand favourability. Share your opinion: [link].

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Buffer Social

OCTOBER 1, 2018

Just a year later, in 2014, it would reach only about six percent of its fans. For example, in the first half of 2018 alone, Facebook reported five major changes to the News Feed (and there are probably many more small tweaks that were not reported). ShareaCoke also became the number one trending hashtag on the platform.

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Later

JUNE 27, 2019

And it’s not just for the mega brands — influencer marketing for small businesses can seriously level-up a campaign, build brand awareness and reach new audiences, without blowing the budget. . Influencer Marketing for Small Business Step #1: Identify Your Influencer Campaign Goal . View this post on Instagram.

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Buffer Social

JUNE 30, 2017

In light of #SMDay (6/30/2017) , we’re teaming up with Bitly to share stories and celebrate the positive impact that social media has had on individuals, businesses, and the globe over the last 20 glorious years – all using the hashtag #impactofsocial. Ellen DeGeneres (@TheEllenShow) March 3, 2014. The Birth of Facebook.

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Hootsuite

FEBRUARY 24, 2021

Facebook acquired Instagram in 2012 for $1 billion and WhatsApp in 2014 for $19 billion. For industry insider news, he suggests following the hashtag #MarketingTwitter. Determine how or if social managers should respond to messages, whether they should be blocked and/or reported. Google acquired YouTube in 2006 for $1.65

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Buffer Social

NOVEMBER 7, 2017

Using both hashtags and location tag drives the most engagement. Here are two interesting Instagram Stories statistics reported on Techcrunch : Instagram Stories generated, on average, 35 percent more views for brands than Snapchat Stories, according to the mobile video platform, dubdub. Businesses cannot ignore Instagram Stories.

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Rebekah Radice

JULY 20, 2015

A photo posted by Rebekah Radice ⚡️ Social Media (@rebekahradice) on Oct 20, 2014 at 5:29pm PDT. #2: Your next step is to determine how social media will support your giving campaign. Blog: Write one article per week highlighting your giving campaign and the events of the week. Thank you Nicole and team! Find your audience.

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Buffer Social

SEPTEMBER 22, 2017

SumAll – social media analytics reporting. Benefits: Reports come to you—no additional clicking or hunting. Tools like SumAll: quintly , Social Report , Socialbakers , and Buffer Analyze (coming soon!). Benchmarks specific to your campaign and promotion goals. Benchmarks from your own history and data.

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Convince & Convert

MAY 4, 2015

The goal of any marketing campaign is to make your messaging resonate enough with a user or viewer so they convert,” added Michael King of iPullRank. Smart, well-researched personas and their resulting campaigns will spark interest from more of the right people.”. A Few Campaigns That Push Psychological Buttons. Bernard puppies.

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Hootsuite

FEBRUARY 12, 2015

According to the most recent CMI study, 70% of surveyed B2B marketers included more content in their marketing strategy in 2014 than in the previous year. Early B2B adopters of content marketing, such as General Electric, are often lauded for their innovative campaigns. Use social media for content promotion.

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Socialmedia.biz

OCTOBER 29, 2016

A marketing manager could wake up to discover worldwide approval for a witty tweet, only to face a tidal wave of bad press an hour later because of a hashtag that went wrong. With so many millions of campaigns, ads, products and personalities shouting for attention, what can a new business do to be seen through all the chaos?

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Hootsuite

FEBRUARY 12, 2015

According to the most recent CMI study, 70% of surveyed B2B marketers included more content in their marketing strategy in 2014 than in the previous year. Early B2B adopters of content marketing, such as General Electric, are often lauded for their innovative campaigns. Use social media for content promotion.

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Hootsuite

NOVEMBER 18, 2015

Reports, charts and graphs can be intimidating, even to the hardened vet—a title that very few people can claim when it comes to social media. Analytics have been available to all users since August of 2014 (before that, access was a little more restricted to the big players and savvy users). hashtag clicks. link clicks.

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Metrics Analytics Twitter Module 75

Hootsuite

NOVEMBER 18, 2015

Reports, charts and graphs can be intimidating, even to the hardened vet—a title that very few people can claim when it comes to social media. Analytics have been available to all users since August of 2014 (before that, access was a little more restricted to the big players and savvy users). hashtag clicks. link clicks.

Metrics 40

Metrics Analytics Twitter Module 40

Sprout Social

OCTOBER 13, 2022

That doesn’t mean you can’t learn something from viral posts and campaigns. million views on Twitter alone and kickstarted a viral “Penguin Tour” campaign. The genius of this campaign boiled down to sharing joy and adorable penguins. The campaign reinforces that everyone is welcome at Starbucks. social media managers.

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Sprout Social

NOVEMBER 7, 2019

Back in 2014, Twitter gave users the ability to search through every tweet that has ever been sent, making it just as important to keep up with your past content as your present content. Then you can start searching your Twitter history for various keywords, hashtags and more. How to search Twitter history.

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Twitter How To Hashtag Loyalty 92

Webbiquity SMM

JUNE 10, 2014

Track your campaign like a case study. Report positive and negative outcomes of the campaign. Key lessons about SEO in 2014: • The days of tips & tricks in SEO are over. ” Zenith 2014 breaking bad with twitter session by lisa grimm and lisa buyer from Lisa Buyer. Facebook work best over lunch).

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Convince & Convert

FEBRUARY 7, 2017

In 2015, Instagram reported having 77.6 billion, as per a report published by eMarketer. They’re also integrating Instagram into their social media marketing campaigns to achieve their business and marketing goals. Hashtag Selling. Another way to sell products on Instagram is with the use of hashtags.

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Viper Chill

MARCH 5, 2015

There are no typo’s there, that’s how Facebook reports them (they’re really something like $0.002558 per click). For the last few months I ran an American-only campaign for a specific niche and was able to get thousands of likes at $0.04 These are all from an Adwords campaign using this tactic.

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