Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. And now, the stats!

B2B 110

B2B Social Media Marketing Survey 110

Janet Fouts

AUGUST 18, 2014

That one moment of mindful social engagement on the part of the social media manager made my day. There are countless stories like this of real person to person engagements that happen every day. In his book There is no B2B or B2C: It’s Human to Human H2H. Learn Mindful Social Media Strategy. I tell my friends about it.

Strategy 165

Strategy Tools Social Media Management Loyalty 165

Oktopost

JULY 28, 2022

Want to hear more from renowned B2B marketing leaders? If you’re a long-time listener, you know that what keeps me up at night professionally is launching, maintaining, and creating highly engaged employee advocacy programs. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Catch all episodes here.

B2B 62

B2B Apple Sample Samples 62

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Oktopost

NOVEMBER 28, 2021

Rich is a B2B intent data extraordinaire and SaaS sales VP with 13 years of experience across a number of sales and leadership functions within TechTarget. When it comes to success in B2B, Rich knows buyer activity matters because it shows the real demand organizations would otherwise miss. Catch all episodes here. Meet Rich Stone.

Data 69

Data B2B Apple Hosting 69

Webbiquity SMM

JANUARY 28, 2020

Though the idea of pulling all of your organization’s social media feeds into a central hub has been around since at least 2014 , they still haven’t found wide use outside of trade shows and corporate events. This is useful for brands that have an active social media presence with regular updates and an engaged following.

Social Media 168

Social Media UGC Aggregator Eventful 168

Webbiquity SMM

DECEMBER 16, 2013

Line Up Your B2B Content with your Customer’s Goals by Business2Community. ** 5 STARS. 59% of B2B marketers consider blogs their most valuable channel. • The State of B2B Content Marketing: Tactics, Sharing Tools and Metrics [INFOGRAPHIC] by Social Media Today. 3: 18 of the Best Content Marketing Strategy Guides of 2013. #4:

Content 201

Content Marketing B2B Journal 201

Social Media Strategies Summit

OCTOBER 21, 2021

Not just that, but she’s also genuinely engaging and funny, which means you can easily forgive her for slipping in the occasional promotional tweet. She’s sincere, engaging, and well worth following for anyone from a startup background, not just those in the tech world. 6 of the Best B2B Brands on Social Media Now. Aaron Levie.

Social Media 211

Social Media Startup LinkedIn Telecommunications 211

Rebekah Radice

APRIL 13, 2015

Simply posting or tweeting a random thought without a strategy behind it is a recipe for disaster. In order to make an impact, you must be willing to commit to a long-term strategy. Kickstart a Social Media Strategy. Before you pull the trigger on your social media strategy, know the how, what and why behind each social network.

Social Media 130

Social Media Strategy How To Real Estate 130

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Jeff Esposito

JANUARY 21, 2014

Content marketing is alive and healthy in 2014 and it’s not leaving anytime soon. In fact, 92% of B2B marketers say they are budgeting for it, which is a sure sign that content marketing here to stay. Here are seven of the biggest trends in content marketing that are gaining momentum in 2014. But how has it evolved?

Trends 37

Trends Content Marketing Press Release 37

Convince & Convert

DECEMBER 10, 2015

” He recently authored the book, “Marketing Automation for Dummies,” which was published by Wiley in 2014. Mathew is regarded as one of the most trusted minds on the future of marketing and does speaking engagements around the world on the subject. An example is a retweet. We all click on retweets. ” —@msweezey.

Strategy 60

Strategy How To Marketing B2B 60

Webbiquity SMM

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. 64% of sales reps say they closed at least one deal in 2014 directly from social media use.

Social Media 100

Social Media Marketing Survey Metrics 100

Jeff Esposito

JANUARY 21, 2014

Content marketing is alive and healthy in 2014 and it’s not leaving anytime soon. In fact, 92% of B2B marketers say they are budgeting for it, which is a sure sign that content marketing here to stay. Here are seven of the biggest trends in content marketing that are gaining momentum in 2014. But how has it evolved?

Trends 20

Trends Content Marketing Press Release 20

Writtent Blog

JULY 10, 2013

Cultural shifts can eat a weak marketing strategy for lunch, which is why it’s crucial for small businesses to immerse themselves in the realities of mobile, and adapt to the change. Mobile devices will account for 25% of global internet traffic by 2014. Mobile Marketing Statistics on Strategy. Source: HubSpot ). There are 6.8

Statistics 108

Statistics Mobile comScore Marketing 108

Convince & Convert

MARCH 4, 2016

With a solid strategy in place, you’ll have specific goals to measure and be able to effectively find out what tools you need in order to be successful. Rather than focusing on followers, page views, or impressions, analyze your data on website analytics, audience engagement, and most importantly, conversions. Integrated CRM.

ROI 60

ROI Statistics Software Metrics 60

Convince & Convert

MARCH 2, 2015

His 2014 book “What Happens in Vegas Stays on YouTube” was recently nominated for a Pulitzer Prize, and he was voted the second most likable author in the world (second only to Harry Potter creator, J.K. At speaking engagements, Erik is often asked, “What’s the next big thing?” highlight to tweet).

Content 60

Content Marketing B2B Journal 60

Writtent Blog

MAY 20, 2014

If you’re behind the content marketing curve, now’s the time to get caught up — here are 17 content marketing trends relevant to 2014. 87% of B2B content marketers are active on social media, while 81% (the runner-up content marketing tactic) have articles on their websites. It’s a huge engagement booster.

Trends 95

Trends Content Marketing Curation 95

Sprout Social

FEBRUARY 27, 2017

Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. On the other hand, new Instagram users increased by 150 million year over year in 2014 and has since successfully grown by 100 million new users each year. Social Media Engagement Statistics. Don’t believe us?

Statistics 40

Statistics Social Media LinkedIn Instagram 40

Oktopost

SEPTEMBER 30, 2022

Want to hear more from renowned B2B marketing leaders? But using social engagement data in your lead scoring model can make it easier to spot the potential prospects your sales teams should be focusing on. When it comes to lead scoring, you’re going to want to incorporate social engagement data for better accuracy.

Data 118

Data Engagement Hubspot B2B 118

Webbiquity SMM

MAY 23, 2017

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Dig right in!

B2B 198

B2B Strategy Marketing Microsoft 198

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. Codify Listening & Engagement I still maintain that when the dust settles, we’ll all realize that social media is much better for customer retention than for customer acquisition. Agencies, are there any other services you provide likely to grow 34% each year?

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? What type of posts generate the most engagement on Facebook? 54% of B2B marketers said they have generated leads from social media. ( Do consumers actually listen to brands?

Statistics 50

Statistics Social Media B2B Hubspot 50

Oktopost

OCTOBER 12, 2022

Want to hear more from renowned B2B marketing leaders? However, while the practice of dividing an organization’s customers into groups that have similarities is nothing new, using social engagement data to decide how to group and relate to customers in each segment is most certainly one of the best-kept secrets of customer segmentation.

Hubspot 118

Hubspot B2B Apple Data 118

Ignite Social Media

NOVEMBER 23, 2020

Engaging content types such as video, canvas ads , carousel ads , or Stories are a great way to break through to audiences. Then, when 2011-2014 came along, brands were able to publish organic content to their pages and generate anywhere from a 14-28% organic reach with their audience. There’s no secret sauce for B2B all up.

Advertising 187

Advertising Social Media Tips B2B 187

Hootsuite

MAY 26, 2021

Social selling is the practice of using a brand’s social media channels to connect with prospects, develop a connection with them and engage with potential leads. Are you already engaged in social selling? LinkedIn first introduced the concept of the SSI back in 2014. What is social selling? Source: eMarketer.

HootSuite 145

HootSuite How To B2B LinkedIn 145

Sprout Social

JUNE 27, 2023

Senior director of campaign strategy. View this post on Instagram A post shared by The Traveling Unicorn (@thetravelingunicorn) In 2014, Wolfley joined MeUndies as a customer experience specialist where he talked to strangers about their underwear, a catalyst to launching his formal social career. Social media manager. Brand manager.

Travel 92

Travel B2B Automotive Campaign 92

SalesChoice

OCTOBER 4, 2016

Actionable insights are key to cognitive sciences as that’s what humans do; we look at data or information and form an opinion, a judgment, and then we engage in some action based capacity. The company expects this strategy to result in $20 million in additional revenue when rolled out globally.

Software 20

Software Patterns Applications B2B 20

Webbiquity SMM

DECEMBER 30, 2014

Yet marketers still have many questions about content marketing strategy and tactics. How do you create a content marketing strategy? While some of these posts date back the beginning of 2014, all remain relevant and useful. Optimize Content Marketing Strategy in 7 Steps by Business2Community.

Content 193

Content Tips Marketing B2B 193

Webbiquity SMM

JANUARY 20, 2015

What’s more, as reported here previously , LinkedIn is the top social network for B2B marketing; 83% of marketers say they prefer to use LinkedIn for distributing B2B content. ” Among her tips: “Pay close attention to the most highly engaging content in the group. Guides to B2B Marketing on LinkedIn. .”

LinkedIn 100

LinkedIn Marketing B2B Groups 100

Webbiquity SMM

MARCH 11, 2014

Content marketing remains a hot topic, as practitioners continue to ask questions, like: what are the hottest trends in content marketing for 2014? Leading Experts Predict The Content Marketing Trends for 2014 by Search Engine Journal. 8 Steps To Become A Brand Publisher by B2B Marketing Insider.

Content 209

Content Marketing B2B Statistics 209

Webbiquity SMM

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. 5 Social Media Trends for 2014: New Research by Social Media Examiner.

Social Media 245

Social Media Tumblr Marketing B2B 245

Pam Moore

DECEMBER 11, 2016

Smart social content marketing managers know how to whip up 140 character conversations and Facebook posts that keep their audience engaged and continuously activated toward growing closer to their brand. 70% of B2B marketers plan to create more content in 2017 compared to 2016. This is up from 808 words in 2014. Orbit Media).

Template 167

Template Templates Content NewsCred 167

Webbiquity SMM

MARCH 27, 2018

It remains possibly the best network for sharing breaking news, and is among the leading of traffic for many B2B blogs. Any successful B2B social media marketing strategy will necessarily involve multiple social networks, taking advantage of the unique characteristics and ambiance of each. MarketingProfs ). and 6–7 p.m.

LinkedIn 183

LinkedIn Instagram Hubspot Twitter 183

Buffer Social

NOVEMBER 8, 2023

Time on page The average time your audience spends on your website or reading your blog posts (now called average engagement time in Google Analytics 4) is a strong indicator of your content success.    Time on page indicates how deeply your audience is engaging with your content.

Metrics 98

Metrics Content Marketing Newsletter 98

Buzz Marketing for Technology

MARCH 13, 2014

Posted in Advertising Behavioral Targeting Big Data Business Intelligence Commerce Content Marketing Conversational Marketing Conversion Optimization Customer Customer Experience Inbound Marketing Influencer Interactive Marketing Lead Generation Lead Nurturing Leadership Online Advertising Online Testing Optimization Strategy Thought Leadership.

ROI 272

ROI Data Analysis Conversation 272

Webbiquity SMM

OCTOBER 16, 2012

Social media accounts for only 16% of customer engagement today, but is expected to increase to 57%—the second-most used channel, behind only face to face interaction—within five years. 83% use Facebook and 53% are on Twitter, though that gap is expected to narrow by 2014 due to rapid growth in Twitter use. Earnest B2B ).

Social Media 229

Social Media Hubspot B2B Marketing 229