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The Most Overrated Social Media Metric

Convince & Convert

The most overrated social media metric is traffic from social outposts. Pinterest has spawned a new way of consuming and searching information, and may be the poster child for the coming image-centric social Web that will make written blogs like mine look quaintly Amish by 2014. Disproportionately so?

Metrics 142
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What Is The Point Of A Website In 2014?

Twist Image

We are seeing an increase in brands leaving their true engagement to social media (be it Facebook , Twitter , Instagram , Pinterest , YouTube or beyond). They are letting these online social networks do the heavy lifting of nurturing the brand narrative, while they focus on building mobile apps and other ways to connect.

Mobile 104
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How Social Media Data Gives FMCG Brands an Edge Over Their Competitors

Talkwalker SM

FMCG brands increasingly view social media as a way to differentiate themselves from competitors, as Always did memorably with their #LikeAGirl campaign. However, the applications of data from social networks go far beyond campaign measurement. Are parents mostly concerned about the price of the product? Its quality?

Data 60
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Influicity Introduces YouTube Influencer Marketplace

The Realtime Report

For example, marketers and influencers can waste a great deal of time agreeing on pricing. Influicity attempts to solve this problem by evaluating the performance of each influencer and comparing that to the entire YouTube influencer population to calculate a fair price. Influicity’s pricing ranges from $125-$4,500 a month.

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Pay to Play: Seven Ways Social Media is Getting More Expensive

Social Media Strategery

For a long time, there was a perception that social media marketing was free, or at least very inexpensive. In reality, social media marketing has never been free. Most brands now know the real costs of social media marketing are not as great as the opportunity costs of bad social media strategy.

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The 12 Startups I’ve Invested In and Why

Convince & Convert

I’m by no means a Vaynerchuk-esque investment mogul, but here’s where I’m at as of July 7, 2014: Addvocate – Employee Activation in Social I’m probably most involved day-to-day with this company, as I’m also on the board of directors. Addvocate makes it happen. Buffer does everything right.

Startup 168
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20 Most followed brands on Instagram

Unmetric

Luckily, we have an Instagram analytics tool that tracks, among other things, which brands have the most followers. The brand added 62 million followers since 2014, a 1,343% growth in followers which is almost 32,000 followers added per day. Louis Vuitton is winning social media engagement one heart at a time.

Instagram 155