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30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

Webbiquity SMM

Nevertheless, challenges remain; many marketers struggle to produce engaging content, and though buyers have embraced content generally as a influence on vendor selection, they remain frustrated with content they see as blatantly promotional, too self-serving, and not well informed. Image Credit: Robert Rose. B2B Marketing Insider ).

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Why “Hidden Like Counts” Won’t Hurt Influencer Marketing

Ignite Social Media

Is it a big deal for brands, influencers and their agencies? for many influencers.” Engagement Rate Has Always Been a Relative Metric. That began to plunge in December of 2013 and total engagements fell right along with it. Brands Can Still See Their Likes (And Those of Their Influencers). ” An Inc.

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This Week in Social Media – 6/12/2013

Social Media Marketing

Google Maps get more social, the role of social and television, where traditional media is heading, Facebook gets all #cool, Twitter opens analytics to all, making progress on social metrics, the NSA''s use of big data and more - it''s This Week in Social Media. In the first quarter of 2013, email grew by 11.6% Think email is dead?

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. Marketing Charts ). Marketing Charts ). iMedia Connection ).

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Breaking Down Social Listening for B2B: The Full Guide

Oktopost

By 2013, hashtags were exploding and suddenly B2B brands found others beginning to drive messages about their brand rather than the brand driving messages about the brand. Social monitoring is the act of collecting the data centered around your brand, company, and products. Why Social Listening is Important. Competitor Analysis.

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This Week in Social Media – 8/14/2013

Social Media Marketing

With its latest change in policy around links in press releases , Google is influencing public relations. The positive psychology around a like has been found to influence one''s peer set. Metrics / Measurement / Big Data A look at the trends and challenges around big data in Asia. The Web isn''t what it used to be.

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This Week in Social Media – 6/19/2013

Social Media Marketing

The lesson: if you represent a company, the content you create - even if ranting about another business - reflects on your company. Bookmarks/Read-Watch-Listen Later Advocates and influencers - these are the same, right? Influencers have large followings while advocates have smaller followings.