The Realtime Report

JULY 24, 2014

Following their impressive World Cup ad campaign, Adidas has teamed up with Champs Sports to create four different online shows that will air only on Champs Sport’s Instagram page. Perhaps one of the more creative video campaigns featured on Instagram was Mini’s #AsktheNEWMINI series.

Sports 172

Sports Team Instagram Tumblr 172

Webbiquity SMM

JANUARY 2, 2013

More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. 30% of marketers report using hashtags tied to specific campaigns, while 26% use Promoted Tweets. eMarketer ). Of those using this channel, social media accounts for 32% of SMB marketing activities. Marketing Charts ).

Social Media 245

Social Media B2B Marketing SEO 245

The Realtime Report

DECEMBER 4, 2013

In honor of designated drivers this holiday season, Budweiser UK has assembled a knitting device, the KnitBot, to craft one holiday sweater each time the hashtag #jumpers4des is mentioned on Twitter. Budweiser UK (@BudweiserUK) December 2, 2013. Eniola Aluko (@EniAlu) November 26, 2013. The ugly holiday sweater trend lives on.

Twitter 142

Twitter Hotels Campaign Hashtag 142

The Realtime Report

DECEMBER 31, 2012

User backlash was aimed at both Toyota and Twitter, which had verified multiple accounts used in the campaign (via LocalResponse technology). Both Toyota and Twitter learned an important lesson about social media campaigns that involve automated messaging, and LocalResponse no longer runs this type of campaign.

Case Study 194

Case Study Study Social Media Film 194

Socialmedia.biz

JANUARY 2, 2019

Mini did this in a really neat way thanks to a user-generated campaign on social media. Pizza Hut came up with a very clever way to thank their community in 2013, and this was done through a giveaway program. The program revolved around hashtags, primarily the “#LastMinuteLovers” hashtag. Contests Showing Recognition.

Company 99

Company Social Media Discount Hashtag 99

Convince & Convert

JANUARY 23, 2014

Whether you love or hate ‘em, there’s no doubting that 2013 was a big year for the selfie. From more than 57 million tags of #selfie on Instagram, to being named the Oxford Dictionaries’ 2013 word of the year , the term is now ubiquitous among social media users. Photo courtesy of the #museumselfie hashtag on Twitter.

Examples 163

Examples Social Media Content Film 163

Unmetric

APRIL 2, 2019

We believe it will provide other brands inspiration for their own creative briefs and campaigns. Formed in 2013, the Bangtan Boys (BTS) scratched the K-pop itch that the global audience was developing. To win the Top Social Artist Award in 2017, fans had to vote for BTS by using the hashtag #BTSBBMMAs. The rise of BTS.

Social Media 97

Social Media Brands Marketing Tourism 97

Ignite Social Media

MAY 1, 2017

With the launch of their first advertising campaign this summer in the US, Pinterest is now positioning itself as a visual search engine rather than a ‘social network.’ Additionally, a common practice by some influencers of burying #ad among a slew of other hashtags in a post is an absolute no-no.

Instagram 104

Instagram Twitter Engineering Influencer 104

Kikolani

MARCH 1, 2013

How to Generate Leads With Video Marketing – How to use a short, shareable social video at the center of a strategic “mini-campaign” to drive opt-ins and grow your list. The 100 Blogs You Need in Your Life – Check out the top 100 blogs that can help you quit your job and build a better life. Social Media / Social Networking.

Mashup 141

Mashup Resources Google Adsense 141

Devumi

DECEMBER 3, 2014

The #McDStories campaign was meant to get some free positive PR on their Twitter account. They then promoted this hashtag to non-fans. — Natalie Jarmul (@Nat_Nat_Natalie) November 6, 2013. Facebook Twitter YouTube facebook marketing fails hashtag marketing twitter marketing video marketing youtube marketing'

Social Media 92

Social Media Hashtag YouTube Video 92

Buffer Social

OCTOBER 1, 2018

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. A great place to start is by hosting photo contests where your customers can submit (or share with your branded hashtag) photos of your brand to win prizes. The campaign generated more than 900,000 Musically videos and 134 million views.

Organization 108

Organization Flipboard Social Media Company 108

Buffer Social

JUNE 30, 2017

In light of #SMDay (6/30/2017) , we’re teaming up with Bitly to share stories and celebrate the positive impact that social media has had on individuals, businesses, and the globe over the last 20 glorious years – all using the hashtag #impactofsocial. Feel free to jump to a certain moment(s) in the social media history!

Social Media 111

Social Media MySpace Hashtag News 111

Buffer Social

SEPTEMBER 10, 2018

Back in 2013, Jay worked at Bigcommerce, an e-commerce software provider where he learned about what it takes to have a successful online business. It also reposts images and videos from customers and this user-generated content angle has lead to the hashtag #kettlebellkings being used more than 20,000 times on Instagram.

Instagram 108

Instagram Strategy Feed Feedly 108

Buffer Social

FEBRUARY 3, 2019

Back in 2013, Jay worked at Bigcommerce, an e-commerce software provider where he learned about what it takes to have a successful online business. It also reposts images and videos from customers and this user-generated content angle has lead to the hashtag #kettlebellkings being used more than 20,000 times on Instagram.

Instagram 100

Instagram Strategy How To Feed 100

Laurel Papworth

JULY 22, 2013

TV just became the loss leader for Facebook, Twitter and Zeebox social TV Advertising Campaigns… handing over audiences to a 3rd party severely limits options in the future. . First published in The Australian July 2013 (paywall). Then the Ads come on. What happens next??? Do you advertise on the TV or the iPad?

Advertising 108

Advertising Social Media iPad Exercises 108

Pixlee

SEPTEMBER 9, 2019

Trendjacking is the practice of jumping in on trending topics, hashtags, events, or memes. Your marketing team will need to figure out if posting time-sensitive, trending content can fit in with your overall brand strategy, or if you should stick to more traditional campaigns. How to Make Trendjacking Work for your Brand.

Brands 55

Brands Meme Trends UGC 55

Convince & Convert

MAY 1, 2015

For example, if you look at KLM’s social media campaigns last year, they were on every channel. Jon Steiert is the Social Media Manager & PR Specialist at Pet360, Inc , where traffic from social to the website has gone up 800% since his start in September of 2013. What does “no hashtag left behind” mean?

Social Media 60

Social Media Hashtag Airlines Social Media Management 60

Hootsuite

JUNE 23, 2020

Instagram hashtags can make or break your Instagram strategy. To use hashtags for Instagram effectively, you need to understand exactly how they work, and put some thought into a strategy. Everything you need to know about Instagram hashtags in 2020. What are Instagram hashtags? Hashtags are clickable.

Hashtag 145

Hashtag Instagram How To HootSuite 145

Buffer Social

FEBRUARY 3, 2019

Back in 2013, Jay worked at Bigcommerce, an e-commerce software provider where he learned about what it takes to have a successful online business. It also reposts images and videos from customers and this user-generated content angle has lead to the hashtag #kettlebellkings being used more than 20,000 times on Instagram.

Instagram 64

Instagram Strategy How To Feed 64

ProBlogger

OCTOBER 16, 2014

They have always enjoyed a strong social media presence, winning a Digital Impact Award in 2013 for a ‘Sandwich Maker’ Facebook app. Almost 300 tweets and a new hashtag later, the correct logo was restored – and Greggs had emerged as a Twitter champion. This highlights the importance of imagery on social media.

Google 47

Google Twitter Social Media Team 47

Hootsuite

APRIL 6, 2023

The hashtag arrives (2007) The strict 140-character limit for tweets set Twitter apart from rivals, including Facebook and Tumblr. But Twitter’s significance was really defined by the hashtag , a symbol that’s helped political organizers and average citizens mobilize, promote, and create awareness.

Social Media 145

Social Media MySpace Tumblr Foursquare 145

Waxing UnLyrical

JUNE 25, 2014

There are some fantastic examples of effective social campaigns and professionally-maintained accounts out there. This hashtag is an immensely popular tool for starting conversations, spreading ideas, and adding extra levels of meaning. Social media is a great tool for engaging with consumers. For the most part, brands use it well.

Social Media 208

Social Media Hashtag Campaign Flickr 208

Keyhole.co

JULY 3, 2023

Using popular hashtags, creating viral content, and staying up-to-date on meme culture, you can create content that resonates with your audience and encourages them to engage with your brand. Oreo and the Super Bowl blackout During the 2013 Super Bowl, a blackout lasted for more than half an hour.

Trends 52

Trends Social Media How To Hashtag 52

ProBlogger

JUNE 5, 2017

They also help me behind the scenes with different things, campaign reports, helping around my paid program as well. Just one more thing on community, you’ve used hashtags really well. Where did that idea come from, #everydaystyle, using that hashtag to build your brand I guess in many ways? Cheers to that hashtag.

Blogger 42

Blogger Groups Groups Fashion 42

ProBlogger

JUNE 5, 2017

They also help me behind the scenes with different things, campaign reports, helping around my paid program as well. Just one more thing on community, you’ve used hashtags really well. Where did that idea come from, #everydaystyle, using that hashtag to build your brand I guess in many ways? Cheers to that hashtag.

Blogger 36

Blogger Groups Groups Fashion 36

Hootsuite

AUGUST 22, 2023

This often includes: Building and editing posts Suggesting keywords and hashtags Scheduling posts to publish at optimal times Providing analytics on your already-published posts to give insight for next steps Instagram is a fun platform for personal and recreational use. There’s also a free plan that offers five scheduled posts per month.

Instagram 64

Instagram HootSuite Hubspot Marketing 64

Unmetric

SEPTEMBER 10, 2019

PlayStation has run several campaigns in the past that have won them tons of engagement. One such campaign from 2018 was the #PlayStationClassic, a comeback collection of PlayStation’s classic games, which garnered the most engagement from the gaming community. Marc Jacobs’ social media campaigns are highly innovative and engaging.

Brands 123

Brands Twitter Fashion Ensembli 123

Buffer Social

SEPTEMBER 24, 2018

Back in 2013, Jay worked at Bigcommerce, an e-commerce software provider where he learned about what it takes to have a successful online business. It also reposts images and videos from customers and this user-generated content angle has lead to the hashtag #kettlebellkings being used more than 20,000 times on Instagram.

LinkedIn 60

LinkedIn News Social Media Brands 60

Audiense

AUGUST 25, 2016

In 2013 we had a trial campaign for our flight across the USA, as our engagement levels went up and we saw people talking on Twitter about what we were doing we got a really clear picture on how it could work for us. Vincent: We realised with DM campaigns that we received much faster responses than we would with email.

Social Media 60

Social Media Energy Project Campaign 60

Audiense

AUGUST 25, 2016

In 2013 we had a trial campaign for our flight across the USA, as our engagement levels went up and we saw people talking on Twitter about what we were doing we got a really clear picture on how it could work for us. Vincent: We realised with DM campaigns that we received much faster responses than we would with email.

Social Media 60

Social Media Energy Project Campaign 60

Laurel Papworth

SEPTEMBER 26, 2013

Doesn’t do anything for us the voters, but might help pollies campaigns. This article includes my recent piece in The Australian on how poorly thought out the social media campaigns during the recent Australian election cost both parties votes. SMH Photography (@photosSMH) July 18, 2013. In Bed, Much?

Meeting 106

Meeting Twitter Facebook Social Media 106

Convince & Convert

APRIL 16, 2014

Over the 2013 Christmas Holiday, Innocent Drinks produced a visual series of “Innocent guides” for Facebook and Twitter to help you navigate common holiday scenarios, such as receiving crappy presents or handling awkward back to work chats. An example of being timely without over planning is Dunkin’ Donuts’ #DunkinReplay campaign on Vine.

Strategy 159

Strategy Tips Case Study Instagram 159

Buffer Social

JANUARY 2, 2019

As long as you are respectful of personal privacy, personalization is a solid way to go for marketers to boost campaign performance in 2019. Each ad campaign should target a focused group based on interests, jobs, relevant competitors, and previous interaction with your brand. And it has been showing a general upward trend since 2013.

Trends 111

Trends Social Media Data Authentication 111

Later

MAY 29, 2020

A few years ago in 2013 right at the very start of Chupi when it was just me and friends helping out I was nominated for an @image Businesswoman of the Year Award. TIP: Encourage your audience to create more UGC by hosting a daily or weekly competition like Sezane and creating a dedicated hashtag. . View this post on Instagram.

Communities 78

Communities Instagram UGC How To 78

Sprout Social

SEPTEMBER 22, 2016

Looking into the data not only shows you what was working, but it gives you more insights to be successful on your next campaign. For example, in 2013 DiGiorno Pizza live-Tweeted a highly-anticipated Sound of Music live television event with odd and somewhat-related Tweets. — DiGiorno Pizza (@DiGiornoPizza) December 6, 2013.

Data 40

Data Twitter How To Analytics 40

Later

MAY 29, 2020

A few years ago in 2013 right at the very start of Chupi when it was just me and friends helping out I was nominated for an @image Businesswoman of the Year Award. TIP: Encourage your audience to create more UGC by hosting a daily or weekly competition like Sezane and creating a dedicated hashtag. . View this post on Instagram.

Communities 60

Communities Instagram UGC How To 60

Hootsuite

AUGUST 13, 2020

Using branded hashtags. — Charmin (@Charmin) February 24, 2013. Lists : Create Twitter lists based on specific industries, events, or hashtags and set each one up in a stream for easy monitoring and proactive engagement. Followers and audience growth. Click-throughs. Mentions (either tagged or untagged).

Engagement 145

Engagement Social Media How To HootSuite 145