2013 Campaign Communities Hashtag 
Ignite Social Media
NOVEMBER 9, 2016
Black Friday and its online bestie Cyber Monday are a great time of year for brands to implement a social campaign to support traditional marketing efforts. Also known as the anti-campaign, this approach especially appeals to brands with more cult-like followings. The Marketing-By-Not-Marketing Approach. The Multi-Channel Approach.
Convince & Convert
OCTOBER 17, 2013
For the second year in a row, the company is hosting the Pin It To Give It campaign, which encourages Pinterest users to re-pin content from its #PinItToGiveIt board. It also rallies the Pinterest community around how a simple gesture, like a new lipstick can help a woman going through cancer treatment feel better about herself.
Socialmedia.biz
JANUARY 2, 2019
Mini did this in a really neat way thanks to a user-generated campaign on social media. Pizza Hut came up with a very clever way to thank their community in 2013, and this was done through a giveaway program. The program revolved around hashtags, primarily the “#LastMinuteLovers” hashtag.
Convince & Convert
JANUARY 23, 2014
Whether you love or hate ‘em, there’s no doubting that 2013 was a big year for the selfie. From more than 57 million tags of #selfie on Instagram, to being named the Oxford Dictionaries’ 2013 word of the year , the term is now ubiquitous among social media users. Photo courtesy of the #museumselfie hashtag on Twitter.
Buffer Social
OCTOBER 1, 2018
In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. Facebook Live) or by building a niche community through a Facebook Group, you can likely get a higher organic reach. In the meantime, you could do hashtag searches to find Instagram posts that are relevant to your brand and re-post them.
Buffer Social
JUNE 30, 2017
In light of #SMDay (6/30/2017) , we’re teaming up with Bitly to share stories and celebrate the positive impact that social media has had on individuals, businesses, and the globe over the last 20 glorious years – all using the hashtag #impactofsocial. Community Support during World Tragedies. The Birth of Facebook.
Laurel Papworth
JULY 22, 2013
TV just became the loss leader for Facebook, Twitter and Zeebox social TV Advertising Campaigns… handing over audiences to a 3rd party severely limits options in the future. . TV stations needs to build communities on apps, not around the TV set. First published in The Australian July 2013 (paywall). What happens next???
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