The Realtime Report

DECEMBER 31, 2012

User backlash was aimed at both Toyota and Twitter, which had verified multiple accounts used in the campaign (via LocalResponse technology). Both Toyota and Twitter learned an important lesson about social media campaigns that involve automated messaging, and LocalResponse no longer runs this type of campaign.

Case Study 194

Case Study Study Social Media Film 194

Convince & Convert

JANUARY 23, 2014

Whether you love or hate ‘em, there’s no doubting that 2013 was a big year for the selfie. From more than 57 million tags of #selfie on Instagram, to being named the Oxford Dictionaries’ 2013 word of the year , the term is now ubiquitous among social media users. Photo courtesy of the #museumselfie hashtag on Twitter.

Examples 162

Examples Social Media Content Film 162

Unmetric

APRIL 2, 2019

Each day, we trawl through brand posts and feature the most engaging post by a brand on our social handles. We believe it will provide other brands inspiration for their own creative briefs and campaigns. While these posts are well-received on Facebook , only a small number of people engage on Twitter. The rise of BTS.

Social Media 97

Social Media Brands Marketing Tourism 97

Ignite Social Media

MAY 1, 2017

With the launch of their first advertising campaign this summer in the US, Pinterest is now positioning itself as a visual search engine rather than a ‘social network.’ Supposedly, user confusion over liking vs. saving pins prompted the change but brands may see a drop off in Pin engagement as a result.

Instagram 104

Instagram Twitter Engineering Influencer 104

Buffer Social

OCTOBER 1, 2018

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. According to Twitter, here are some of the factors it considers: The tweet itself: its recency, presence of media cards (image or video), and overall engagement (including retweets, clicks, favorites, and time spent reading it). Invest in groups.

Organization 108

Organization Flipboard Social Media Company 108

Buffer Social

SEPTEMBER 10, 2018

Back in 2013, Jay worked at Bigcommerce, an e-commerce software provider where he learned about what it takes to have a successful online business. It also reposts images and videos from customers and this user-generated content angle has lead to the hashtag #kettlebellkings being used more than 20,000 times on Instagram.

Instagram 108

Instagram Strategy Feed Feedly 108

Buffer Social

FEBRUARY 3, 2019

Back in 2013, Jay worked at Bigcommerce, an e-commerce software provider where he learned about what it takes to have a successful online business. It also reposts images and videos from customers and this user-generated content angle has lead to the hashtag #kettlebellkings being used more than 20,000 times on Instagram.

Instagram 100

Instagram Strategy How To Feed 100

Kikolani

MARCH 1, 2013

How to Generate Leads With Video Marketing – How to use a short, shareable social video at the center of a strategic “mini-campaign” to drive opt-ins and grow your list. The 100 Blogs You Need in Your Life – Check out the top 100 blogs that can help you quit your job and build a better life. Social Media / Social Networking.

Mashup 141

Mashup Resources Google Adsense 141

Laurel Papworth

JULY 22, 2013

TV just became the loss leader for Facebook, Twitter and Zeebox social TV Advertising Campaigns… handing over audiences to a 3rd party severely limits options in the future. . Why would a company buy TV ads when they could engage on the 2nd screen? First published in The Australian July 2013 (paywall).

Advertising 108

Advertising Social Media iPad Exercises 108

Buffer Social

FEBRUARY 3, 2019

Back in 2013, Jay worked at Bigcommerce, an e-commerce software provider where he learned about what it takes to have a successful online business. It also reposts images and videos from customers and this user-generated content angle has lead to the hashtag #kettlebellkings being used more than 20,000 times on Instagram.

Instagram 64

Instagram Strategy How To Feed 64

Pixlee

SEPTEMBER 9, 2019

Trendjacking is the practice of jumping in on trending topics, hashtags, events, or memes. Your marketing team will need to figure out if posting time-sensitive, trending content can fit in with your overall brand strategy, or if you should stick to more traditional campaigns. How to Make Trendjacking Work for your Brand.

Brands 55

Brands Meme Trends UGC 55

Convince & Convert

MAY 1, 2015

For example, if you look at KLM’s social media campaigns last year, they were on every channel. Jon Steiert is the Social Media Manager & PR Specialist at Pet360, Inc , where traffic from social to the website has gone up 800% since his start in September of 2013. What does “no hashtag left behind” mean?

Social Media 60

Social Media Hashtag Airlines Social Media Management 60

Hootsuite

JUNE 23, 2020

Instagram hashtags can make or break your Instagram strategy. To use hashtags for Instagram effectively, you need to understand exactly how they work, and put some thought into a strategy. Everything you need to know about Instagram hashtags in 2020. What are Instagram hashtags? Hashtags are clickable.

Hashtag 145

Hashtag Instagram How To HootSuite 145

Hootsuite

APRIL 6, 2023

The hashtag arrives (2007) The strict 140-character limit for tweets set Twitter apart from rivals, including Facebook and Tumblr. But Twitter’s significance was really defined by the hashtag , a symbol that’s helped political organizers and average citizens mobilize, promote, and create awareness.

Social Media 145

Social Media MySpace Tumblr Foursquare 145

Waxing UnLyrical

JUNE 25, 2014

Social media is a great tool for engaging with consumers. There are some fantastic examples of effective social campaigns and professionally-maintained accounts out there. This hashtag is an immensely popular tool for starting conversations, spreading ideas, and adding extra levels of meaning. Guest Post by Josh Lyon.

Social Media 208

Social Media Hashtag Campaign Flickr 208

Hootsuite

AUGUST 13, 2020

For modern brands with an online presence, strong social media engagement is a sign that you’re making an impact in the market. Read on for the ultimate guide to building, managing, and measuring social media engagement and all its business benefits. What is social media engagement? Using branded hashtags.

Engagement 145

Engagement Social Media How To HootSuite 145

Keyhole.co

JULY 3, 2023

Engagement: The heartbeat of social media success Social media is all about engagement , and following trends is one of the best ways to encourage that engagement. By creating relevant and engaging content, you’ll be able to attract new customers, increase customer loyalty, and ultimately drive sales.

Trends 52

Trends Social Media How To Hashtag 52

ProBlogger

JUNE 5, 2017

Nikki talks about how she’s not just built a large audience – but how she’s built such an engaging community. Nikki also talks about not only how to build a large audience but how to build engagement with your audience. It’s not big numbers for nine years but I’ve never been about the big number, I’ve been about the engagement.

Blogger 42

Blogger Groups Groups Fashion 42

ProBlogger

JUNE 5, 2017

Nikki talks about how she’s not just built a large audience – but how she’s built such an engaging community. Nikki also talks about not only how to build a large audience but how to build engagement with your audience. It’s not big numbers for nine years but I’ve never been about the big number, I’ve been about the engagement.

Blogger 36

Blogger Groups Groups Fashion 36

Unmetric

SEPTEMBER 10, 2019

Brands leverage Twitter for a whole bunch of reasons, from customer service, to product updates to engaging in industry-related conversations, it is the go-to network to increase brand visibility. So what are brands offering to keep their audience engaged? Samsung’s success on Twitter is a reflection of its highly engaging content.

Brands 123

Brands Twitter Fashion Ensembli 123

Hootsuite

AUGUST 22, 2023

This often includes: Building and editing posts Suggesting keywords and hashtags Scheduling posts to publish at optimal times Providing analytics on your already-published posts to give insight for next steps Instagram is a fun platform for personal and recreational use. 1 Social Media Tool Create. The best time to post on Instagram, you ask?

Instagram 64

Instagram HootSuite Hubspot Marketing 64

Convince & Convert

APRIL 16, 2014

Similar to how people grow relationships with each other, visual storytelling offers companies meaningful opportunities to deliver positive experiences that build brand awareness, trust, loyalty and engaged communities. 3) Make Yourself Useful Want to make your visual content more engaging to your consumers? Focus on being useful.

Strategy 158

Strategy Tips Case Study Instagram 158

Audiense

AUGUST 25, 2016

In 2013 we had a trial campaign for our flight across the USA, as our engagement levels went up and we saw people talking on Twitter about what we were doing we got a really clear picture on how it could work for us. Vincent: We realised with DM campaigns that we received much faster responses than we would with email.

Social Media 60

Social Media Energy Project Campaign 60

Audiense

AUGUST 25, 2016

In 2013 we had a trial campaign for our flight across the USA, as our engagement levels went up and we saw people talking on Twitter about what we were doing we got a really clear picture on how it could work for us. Vincent: We realised with DM campaigns that we received much faster responses than we would with email.

Social Media 60

Social Media Energy Project Campaign 60

Later

MAY 29, 2020

Creating an Instagram community for your business is one of the best ways to gain brand loyalty, boost engagement, and stay connected to your customers. Independent businesses like Paynter Jackets have built hyper-loyal and engaged communities around their brand values and a transparent approach on social media.

Communities 78

Communities Instagram UGC How To 78

Buffer Social

SEPTEMBER 24, 2018

Back in 2013, Jay worked at Bigcommerce, an e-commerce software provider where he learned about what it takes to have a successful online business. The first step to a successful Instagram marketing strategy is creating content for your Instagram feed that your audience wants to see and engage with. Hailley : Here’s the catch.

LinkedIn 60

LinkedIn News Social Media Brands 60

Laurel Papworth

SEPTEMBER 26, 2013

Doesn’t do anything for us the voters, but might help pollies campaigns. This article includes my recent piece in The Australian on how poorly thought out the social media campaigns during the recent Australian election cost both parties votes. The difference in engagement between a statement and a question is dramatic.

Meeting 106

Meeting Twitter Facebook Social Media 106

Later

MAY 29, 2020

Creating an Instagram community for your business is one of the best ways to gain brand loyalty, boost engagement, and stay connected to your customers. Independent businesses like Paynter Jackets have built hyper-loyal and engaged communities around their brand values and a transparent approach on social media.

Communities 60

Communities Instagram UGC How To 60

Sprout Social

SEPTEMBER 22, 2016

Whether it’s Tweets, impressions, engagements or clicks, there are several metrics that give you additional insights into how well you’re resonating with your audience. Looking into the data not only shows you what was working, but it gives you more insights to be successful on your next campaign. Engagements.

Data 40

Data Twitter How To Analytics 40

Buffer Social

JANUARY 2, 2019

2019 is here and gone are the days where generating audience engagement on social media was primarily a passive process. As long as you are respectful of personal privacy, personalization is a solid way to go for marketers to boost campaign performance in 2019. And it has been showing a general upward trend since 2013.

Trends 111

Trends Social Media Data Authentication 111

Hootsuite

FEBRUARY 24, 2021

There’s so many roles squished into one that it can be really tough,” says Nick Martin, Hootsuite’s global social engagement specialist. There’s a lot of trial and error involved in building an active and engaged community. Learn about your customers and research platform demographics so you can find and engage with your audience.

Questions 141

Questions Social Media HootSuite Marketing 141

Webbiquity SMM

MARCH 3, 2015

What are the most effective techniques and tools for increasing engagement and growing one’s Twitter following? It is one thing to engage; but it is another to get people do what you want them to do.” ” 5 Twitter marketing tactics that generate the most engagement by Brafton. by Digital Marketing Musings.

Tips 100

Tips Twitter How To Hashtag 100

Socialmedia.biz

OCTOBER 29, 2016

A marketing manager could wake up to discover worldwide approval for a witty tweet, only to face a tidal wave of bad press an hour later because of a hashtag that went wrong. With so many millions of campaigns, ads, products and personalities shouting for attention, what can a new business do to be seen through all the chaos?

Influencer 60

Influencer Social Media Resources HootSuite 60

Hootsuite

JULY 7, 2020

Social media and activism have been inseparable since the 2010 Arab Spring demonstrations and since 2013, when the #BlackLivesMatter hashtag was used for the first time. In both events, social media and hashtags played an instrumental role in mobilizing the human rights movement offline. What is social media activism?

Hashtag 145

Hashtag Activities Social Media Retail 145

Sprout Social

NOVEMBER 23, 2016

Marketers are under a lot of pressure to make sure their campaigns get noticed on social media. With so many businesses active across all social platforms, the content you’re publishing has to be more innovative, creative and engaging than ever. Social media posts with images see 650% more engagement than text-only posts.

Social Media 40

Social Media Content Meme Geotagging 40

Social Media Marketing

JULY 31, 2013

Those hashtags that Facebook rolled out? Turns out they have little to no effect on engagement. Newsrooms take time to build; it''s not an ad campaign - it''s a cultural change within the organization. It''s an opportunity to have a conversation - to get your fans and customers to engage. Create original material.

Social Media 166

Social Media Embedding CoTweet CoTweet 166

ProBlogger

FEBRUARY 12, 2015

Here’s the thing – 99 percent of us don’t have that fat wad of cash sitting around that huge marketing campaigns require. Or Pinterest which, as of July 2013, had more than 70 million users. Study your competitors – Spy on their blogs, follow their hashtags and see what events or online hangouts they are attending.

Tips 20

Tips Tumblr Blogger Trends 20