Ari Herzog

JUNE 16, 2011

It sounds staggering but President Barack Obama will likely break $1 billion in political fundraising for his 2012 re-election campaign. It has nothing to do with Obama himself, other than the fact that his team was the first to use online marketing strategies effectively in the execution of a presidential campaign.

Marketing 154

Marketing Campaign Adwords Upcoming 154

Waxing UnLyrical

APRIL 9, 2012

Imagine the not so distant future, say October 2012, and my Henry Wood Detective series has started to get some traction. One day, possibly Thursday Oct 4, 2012, a woman in Devonshire, U.K. What I wonder is why Facebook, in its marketing plans, doesn’t give me an option of paying for their service? She is gone forever. .

Facebook 206

Facebook Virtual World Exercises Flickr 206

The Social Media Incubator

FEBRUARY 8, 2012

It’s that time of the year again when businesses have made it through the previous year and are now looking ahead to their plans for the upcoming year. Chelsea’s Schedule for Thursday’s SES Search & Social Accelerator Conference: Spotlight Session: Optimizing Humans! Advanced Keyword Modeling (Bill Hunt).

SEO 106

SEO Conference Upcoming Analysis 106

The Social Media Incubator

FEBRUARY 8, 2012

It’s that time of the year again when businesses have made it through the previous year and are now looking ahead to their plans for the upcoming year. Chelsea’s Schedule for Thursday’s SES Search & Social Accelerator Conference: Spotlight Session: Optimizing Humans! Advanced Keyword Modeling (Bill Hunt).

SEO 100

SEO Conference Upcoming Analysis 100

Ari Herzog

NOVEMBER 12, 2012

The company went social this fall, as CMO Catherine Hernandez-Blades elaborated in the company’s first blog post. Flextronics sent its first tweet on October 1, 2012. Many moons ago and long before I entered their world, Flextronics needed a mix of digital and marketing services and hired branding agency Johnson Beesley.

Radian6 172

Radian6 Press Release Vimeo Upcoming 172

Waxing UnLyrical

FEBRUARY 7, 2013

It’s a time to look back on our tasks and accomplishments over the last year and discuss some of the things we have done well, some of the things we could have done better and some of our upcoming plans. — 2012 was an incredible year for me. It’s a time to decide whether we want to pursue goals or themes. I loved it.

Project 220

Project Flickr Upcoming Meeting 220

Direct Marketing Observations

FEBRUARY 25, 2011

Next we have some data by Emarketer in which it was reported that US marketers will spend $3.08 billion to advertise on social networking sites this year. Additionally, that growth in spending will bring social media ad dollars to 10.8% Look at the change in revenue from 2009 to 2012 in the US alone!

Facebook 178

Facebook Social Networking Widget Advertising 178

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Idaconcpts

JANUARY 11, 2013

With 2012 serving up the latest and greatest technology, from smartphones to industrial solar arrays, this year is only going to get bigger, better, and more exciting! Consumer Electronics Show (CES) 2013.

Conference 126

Conference Travel Hotels Startup 126

Ari Herzog

FEBRUARY 12, 2012

How do you define social media, and how has that definition changed? Social media are simply different venues in which people congregate online for whatever purpose. Early on, I admit I didn’t necessarily see the value in social media. What is the biggest challenge the publishing industry will face in 2012?

Project 133

Project eBook Crowdsourcing Publishing 133

Webbiquity SMM

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

The Social Media Hat

AUGUST 19, 2016

1, 2012, and had AdSense ad placements from the start. Editor's Note : Don't use The Social Media Hat as an example. As a Content Marketing Practitioner, I use thesocialmediahat.com as a giant testing zone, running countless experiments on content marketing techniques and tools. Affiliate Marketing.

Adsense 60

Adsense How To CPI Blogger 60

Hootsuite

JULY 17, 2023

In 2023, the best social media tools aren’t single-purpose — they’re multifunctional. Whether you’re a solo creator, part of a small marketing team, or tackling social at the enterprise level, there are plenty of social media tools out there for you to add to your tech stack.

Social Media 70

Social Media Tools HootSuite Price 70

Buffer Social

JUNE 1, 2016

Whole Foods has gone all in on social media. Many locations also have their own Facebook pages, with follower counts any marketer would be happy with. Clearly, there isn’t a single department that “owns” social media at Whole Foods. Clearly, there isn’t a single department that “owns” social media at Whole Foods.

Social Media 40

Social Media Hubspot Marketing Engineering 40

ProBlogger

JUNE 1, 2012

A great many marketing sites out there will tell you to just ignore those people and move on to the person who’s ready to pull out their credit card. The Careful Considerers would sign up for the newsletter or follow on social media. Careful Considerer = follows on social media. Resonant User = shares a blog post.

Conversation 39

Conversation Newsletter Consultant Buy 39

Kikolani

JANUARY 6, 2012

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. 20 Bloggers to Watch in 2012 – These are 20 people who stood out to the author this year. The Resources Mashup. Blogging / Writing. Blogging / Writing.

Mashup 115

Mashup Resources RSS Remix 115

Kikolani

DECEMBER 14, 2012

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. Last Fetching Friday of 2012. Plus there are still some great guest posts scheduled here at Kikolani for the upcoming weeks! The Resources Mashup.

Mashup 134

Mashup Resources SEO B2B 134

Kikolani

APRIL 20, 2012

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. 75 Top Marketing Blogs to Make Your RSS Reader Fat – 75 online marketing blogs and blog categories for online marketers. The Resources Mashup.

Mashup 113

Mashup Resources RSS SEO 113

Convince & Convert

NOVEMBER 20, 2015

Influencer marketing has been on the rise with brands exploring sponsorships with YouTubers, Instagrammers, Viners, Snapchatters, and every other emerging social platform. embeddable tracking links, and oftentimes large adjoining social media channels. video, streaming, Snapchat, etc.),

Advertising 60

Advertising Data Collaboration Blogger 60

Buffer Social

NOVEMBER 30, 2020

Buffer is now a leading social media management platform and a team of nearly 90 people working remotely worldwide, with our own approach and culture. 2010: After getting paying customers, I shifted the focus to marketing. I knew it was time to focus on marketing and further customer development.

Team 74

Team Startup Project Company 74

Buffer Social

FEBRUARY 14, 2017

Even though Instagram takeovers seem trendy now, they first started to gain popularity back in 2012 with brands like General Electric, Burberry and Food Republic inviting Instagrammers to take over their feeds for a day. Driving social engagement. What is an Instagram takeover? Why do takeovers work so well? Raising brand awareness.

Hosting 109

Hosting Instagram How To Metrics 109

Viper Chill

JULY 23, 2014

It has been a rocky twelve months for them on the stock market, reaching a high of $31 per share and now sitting at just $17. I know some of you are probably thinking “but these others sites wont last very long” Well, Wix clearly had something to clean up back in 2012 and they still do today. Social Media'

SEO 81

SEO Insurance Buy Sites 81

Viper Chill

FEBRUARY 20, 2012

Gotta love those marketing cliches…game changer. With an ever increasing number of costumers, I have no doubt they’re well on track to make over $10m in 2012. They’re even looking to put their company on the stock market. Step #2: Market Research. Market Research. for its developers, Rovio.

WordPress 78

WordPress Software Products Project 78

Viper Chill

JANUARY 27, 2016

A year later, the biggest rivals of each would launch in the form of Living Social and Kickstarter. At the start of 2012 Uber – previously known as Ubercab – started to expand internationally. Less common markets such as Germany, Brazil, Indonesia, New Zealand and Vietnam and a few that spring to mind.

Case Study 20

Case Study Study Startup How To 20

ProBlogger

MARCH 1, 2013

easy-to-remember basics on “email” marketing during your launch. You’ll get to see this topic through the lens of known bloggers and marketers, but I’ll also reveal my own use of each one of these strategies and concepts. Bonus: launch “email” marketing for bloggers. Did it work?

Blogger 53

Blogger eBook RSS Products 53

Convince & Convert

JUNE 14, 2012

This is Episode 20 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Katie and our Social Media Stat of the Week ( this week : 47% of B2B companies do not track brand mentions on social media). This episode features Katie Morse of Billboard.

Hashtag 115

Hashtag B2B Social Media Metrics 115

Convince & Convert

MARCH 2, 2010

My friends at ExactTarget announced a moment ago that they have acquired CoTweet , the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social communication ecosystem. Really, what is social media from the brand perspective but email 2.0?

CoTweet 116

CoTweet CoTweet Analysis Consultant 116

Writtent Blog

AUGUST 15, 2013

As Marketer John G. If that’s not overwhelming enough, consider the fact that titles are arguably the only thing that matters on social media. For social media users scrolling through a busy social media feed, a title is your only chance to capture attention. The Secret of [Blank]. Almost no one.

Tips 72

Tips eBook Small Business Upcoming 72

ProBlogger

OCTOBER 8, 2012

What tools are both candidates arming themselves with to sway voters in the upcoming weeks? Both the Romney and Obama campaigns have gotten noticed for their TV and web advertising response speeds, their social media capabilities, and even a new iPhone app that can track a voter’s preferences in the weeks leading up to election day.

Health Care 38

Health Care Campaign Blogger Meeting 38