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Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Waxing UnLyrical

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. write their own blog post to promote IWD 2012. Or, of course, any combination of the above. The project. What’s measurable? Here is where it wasn’t easy to begin with.

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8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

So here are my 8 marketing trends to implement in your 2012 marketing plan. I think these marketing trends are a must for your SMB this year, following how the landscape “ended” in 2011 and are going to be very powerful in 2012. This will be even more prevalent in 2012. Integrate customer review software within your website.

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5 Lessons for Nonprofits from Kony 2012

Waxing UnLyrical

One of the primary criticisms is that the Kony 2012 video doesn’t accurately represent the current state of affairs in Uganda and the LRA , not to mention the fact that Kony hasn’t been in that country in a while. ” Kony 2012 did that in spades. Of course there’s going to be tension. But at what price?

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PERTH: Social Media Training Course April 2012

Laurel Papworth

I’ll be teaching a couple of 1/2 day step by step social media course in Perth on 27th April, 2012 while I’m there for the #Media140 conference. By the end of this course participants will: • have an overview of the 5 steps of a social media campaign. Please let me know if you are coming along!

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Nominate Your Favorite Technology Twitterer(s) for the 2012 #Nifty50 Awards

Webbiquity SMM

For 2012, the #Nifty50 will honor 50 men and women who work for technology companies (B2B or B2C) and are, of course, active and engaging on Twitter. Nominations close on June 22, 2012 and the #Nifty50 women and men for 2012 will be announced in posts on the Webbiquity and Blue Focus Marketing blogs this summer.

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Social Media Course – $176 – 13 June 2012 Sydney with @InforumGroup

Laurel Papworth

Workshop training on social media strategy and campaigns – I’m teaching (doing a practical session, showing how to set up Facebook, Twitter, blog etc) an afternoon course with Inforum Group. Book social media course. Social Media Training June 2012. Wednesday 13 June 2012, 2pm-6pm. Don’t miss this opportunity!

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comScore December 2012 Search Engine Rankings

Bill Hartzer

Google, of course, remained at the top of the U.S. explicit core search market in December 2012 with 66.7 (NASDAQ: SCOR), a leader in measuring the digital world, has released its monthly comScore qSearch analysis of the U.S. search marketplace. percent market share, followed by Microsoft with 16.3 percent (up 0.1 percent (up 0.1

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