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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. Browsed a Facebook Group? What is dark social?

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Five Takeaways from the 2012 State of Community Management Report

Jeff Esposito

Effective managers do not view their community as tied to a specific technology or network, but rather as a group of users who share principles and interests. This requires continuous education through frequent research across the Web and conversations among peers. 2012 State of Community Management.

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7 Strategies for Growing Community on Your Blog

ProBlogger

Write in a Conversational Voice. This tip fits into the ‘it’s not rocket science’ category of blogging tips (as do many blog tips) – however as simple as it sounds I regularly see bloggers falling into the trap of talking ‘AT’ readers rather than blogging in a conversational voice. Share Opinions.

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7 Strategies for Growing Community on Your Blog

ProBlogger

Write in a Conversational Voice. This tip fits into the ‘it’s not rocket science’ category of blogging tips (as do many blog tips) – however as simple as it sounds I regularly see bloggers falling into the trap of talking ‘AT’ readers rather than blogging in a conversational voice. Share Opinions.

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Building Loyalty Beyond Reason

Twist Image

With the onslaught of social technologies and mobility we have arrived at a moment in time where the technology is both cost effective and consumers are sharing more and more in public forums. Tags: 2012 cma summit. Making The Loyalty Leap. What I saw in the marketplace was that all of the concepts we bring forward in the loyalty game.

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6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Dusty (@DustyHunt) January 3, 2012. As a marketer, don’t sound the alarm just because you see a few negative tweets or forum comments doesn’t mean all hope is lost. Twitter is a living focus group. Business has wanted to eavesdrop on customer conversations since the time of Pompeii, and now they can.

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Sydney Social Media Course – 3 Days with Laptop

Laurel Papworth

This 3 Day Social Media course in Sydney is a mix of lecture, group challenges and computer based exercises (bring your own laptop or use ours ). Those who do not yet have any social media profiles online will have them set up by the end of the course, more advanced users will be building deeper engagement and conversations.

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