Convince & Convert

JUNE 25, 2013

Mobile marketing is the future. Any marketer, or marketing firm worth their weight in invoices knows that the key to future success is adapting to and optimizing for the mobile market. Mobile users are shoppers, and we’ve got data to prove it. As of 2012, 116 million Americans owned smartphones.

Mobile 167

Mobile Retail Marketing Smart Phone 167

Akamai Marketing

DECEMBER 22, 2011

But this is a dynamic field and we’re sure to see changes in 2012 too? What should businesses plan for in 2012 and what should they be looking for? I’m putting my Carnack hat on and writing down the trends I see in social media for 2012. We’ll see more and more video as the content type of choice.

Social Media 217

Social Media Trends Smart Phone ROI 217

Mindjumpers

OCTOBER 17, 2012

We frequently see companies making use of mobile apps to promote their brand. Today, Carlsberg launches a different kind of branded mobile app: a non-branded app. The app is launched in Denmark with around 1800 danish places already on-boarded to the platform, but Carlsberg intends to expand across global markets during 2013.

Mobile 272

Mobile Brands Foursquare Eventful 272

Webbiquity SMM

MAY 3, 2012

Mobile access to the web has surpassed browser usage. Consumers are growing fonder of their smartphones and tablets, using them to access content and make online purchases in staggering numbers. Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. •

Mobile 180

Mobile iPhone iPad Training 180

Mindjumpers

OCTOBER 22, 2014

Today we are taking a look at the mobile app ‘Snapchat’, that allows for its users to send images that automatically delete themselves a few seconds after being viewed. Snapchat as a marketing tool? . Since its first launch in 2011 and rebranding in 2012, Snapchat has grown rapidly. on a one-to-one basis.

Platform 229

Platform Brands Content Mobile 229

Writtent Blog

JULY 10, 2013

Mobile isn’t just a trend, it’s a total revolution in the way consumers interface with technology and businesses. It’s no exaggeration to say that smartphones and tablets are the biggest thing to hit marketing since the internet appeared. Mobile devices will account for 25% of global internet traffic by 2014. Source: HubSpot ).

Statistics 108

Statistics Mobile comScore Marketing 108

Mindjumpers

JUNE 25, 2012

Tweet Cannes Lions International Festival of Creativity 2012 was held last week and was the 59th annual festival. Cannes Lions Awards sets the benchmark for excellence in creative communications and this year Cannes Lions welcomes new entry sections for Mobile Lions and Branded Content & Entertainment Lions.

Film 168

Film Small Business Curation Mobile 168

Idaconcpts

SEPTEMBER 23, 2013

of Millenials in the United States used mobile devices to access the web in 2012, according to eMarketer. The mobile Internet population is sizeable and rapidly growing across all age groups. A key driver for mobile Internet use is email access. This shift in mentality makes a lot of sense for mobile devices.

Mobile 135

Mobile Microsoft Statistics Apple 135

Convince & Convert

DECEMBER 20, 2011

The team at Awareness (who offer social media management software I like a lot), recently published a terrific, free ebook of 2012 social media predictions. Tim Hayden (my tequila and poker friend, and mobile marketing impresario ). My 2012 Social Media Predictions. 2012 bets: 1. Multi-media Soars.

Social Media 121

Social Media eBook Mobile Data 121

Mindjumpers

JANUARY 18, 2012

To demonstrate the growth of social channels in the last one year, here is an interesting infographic designed by Internet marketing firm Dream Systems Media based on the data provided by AdAge. We saw some great campaigns and interesting use of social media, along with expansion of mobile platforms. billion have a mobile and only 4.2

Social Media 280

Social Media Statistics Mobile B2B 280

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Keep in mind we all start in the same place and that’s at ZERO!

B2B 279

B2B Marketing Mobile CPM 279

Convince & Convert

JUNE 9, 2012

Scroll to see the social media and content marketing articles you need to know. If you find a social media or content marketing story you think is a must-read, tweet it out with the #OneSocialThing hash tag. Facebook Launches First Mobile Ad Product. Facebook Launches First Mobile Ad Product. – Jay.

Foursquare 113

Foursquare Mobile Consultant LinkedIn 113

Mindjumpers

NOVEMBER 23, 2012

As of 2012, social is already too big to ignore. In the beginning of this year, Sara predicted that 2012 would be the year of visual communication – and she was quite right. Mobile is in general by far the biggest growing area with an increasing number of smartphones and thus mobile internet users.

Social Media 269

Social Media Nielsen Aggregator Mobile 269

yMarketingMatters

JANUARY 23, 2013

Over the past few years, research has continued to prove the benefits of email marketing for business: Low costs, high conversion rates and detailed tracking are all notable features. Jupiter Research reports effective email marketing campaigns can produce nine times the revenues and 18 times the profits of broadcast mailings.

Tips 216

Tips Smart Phone Marketing Mobile 216

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

YouTube 111

YouTube Strategy B2B Marketing 111

yMarketingMatters

JANUARY 23, 2013

Over the past few years, research has continued to prove the benefits of e-mail marketing for business: low costs, high conversion rates and detailed tracking are all notable features. Jupiter Research reports effective email marketing campaigns can produce nine times the revenues and 18 times the profits of broadcast mailings.

Tips 178

Tips Smart Phone Marketing Mobile 178

Kikolani

MAY 11, 2012

Your Blog, Your Rules – Why Marketing Should Always Begin at Home – Don’t rely solely on social platforms for housing your content. Read the benefits of having your own blog and using social media to market it. 26 Tips for Success With Location-Based Marketing – What’s SoLoMo? Business / Career.

Mashup 113

Mashup Resources SEO RSS 113

Dave Fleet

FEBRUARY 7, 2011

As part of my new approach to creating content , I’m going to begin curating the best for you. Also: interactive marketing trends and how social media may break down gender stereotypes. Forrester: Actual Interactive Marketer Predictions For 2011. Marketing will blend promotion and content.

Trends 258

Trends Facebook Sports Blogosphere 258

Sprout Social

MAY 21, 2019

Pinterest was the fastest standalone site in history to reach 10 million unique users in 2012. So, how useful can the platform be for your marketing campaigns? With a little help from a tool like Sprout Social , you may even find out exactly where your audience comes from and tailor your content accordingly. As of 2019, 79.5%

Statistics 111

Statistics Marketing Travel Buy 111

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. They check in with their trusted third-party sources, and expect your message to be consistent from desktop to mobile to tablet and back again.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Mindjumpers

JULY 2, 2013

Pheed was launched October 2012 and was founded by a group of friends from the technology and entertainment community in Silicon Valley, California. In short, Pheed enable users to upload and share digital content, or so called pheeds, in the shape of text, photo, video, audio, and live broadcasts. Monetize your social content.

Social Media 266

Social Media Upcoming Platform Feed 266

Adam Sherk

OCTOBER 14, 2015

So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers. Some are newer, others are longstanding, but I wanted to gather them together and focus on the benefits for news and content sites. Hosted and Mobile-Specific Article Formats. Syndication and Sponsored Content.

SEO 100

SEO Syndication Marketing NoFollow 100

Buzz Marketing for Technology

OCTOBER 25, 2013

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. As more and more marketers are discovering, it’s impossible to think about any digital or e-commerce strategy without acknowledging the critical importance of the overall Hispanic population on today’s electronic marketplace.

Mobile 225

Mobile comScore Insurance Sites 225

Ignite Social Media

MARCH 2, 2021

Social media marketers constantly try to balance the proven practices on established social networks with strategic bets on the up and comers. Few marketers were prepared for its sudden gain in popularity, though. At the beginning of 2019, only 4% of social media marketers in the United States used the platform to reach consumers.

Upcoming 212

Upcoming Social Networking Privacy MySpace 212

Convince & Convert

MAY 27, 2014

As content marketing explodes, so too, does the volume of noise. I believe that will change as the importance of great content grows. In 2012, I wrote about a supply-chain management software company called Kinaxis. Imagine a portable GPS with an identity crisis in the wake of mobile apps that render it obsolete.

Conversation 167

Conversation B2B Marketing GPS 167

Convince & Convert

AUGUST 8, 2019

The term “dark social” is kicked around every so often by marketers. Messaging apps continue to be on the rise with no end in sight, and they come with a bunch of new opportunities for marketers. mobile users in the U.S. The marketing potential is endless. That was in 2012, when messengers were less popular.

Brands 152

Brands Analytics Consultant Data 152

Convince & Convert

JANUARY 30, 2014

Inspired by the rise of mobile and tablet viewership, the BBC is experimenting with a new initiative on Instagram called Instafax, where news clips are featured in 15-second video formats. From the content created, to the positioning and community involvement, the effort is both interesting and noteworthy for both companies and news outlets.

News 138

News Instagram Video Community building 138

The Social Media Incubator

MAY 18, 2012

Some of the topics will address the latest in the social media industry including: Facebook Marketing, Killer Social Ads, Combining Social Media & PR, the Mobile Revolution, Reputation Monitoring Online and Social Media Law. I am excited to learn more about strategic writing for different types of content across the internet.”

Conference 117

Conference Social Media Marketing Upcoming 117

Buzz Marketing for Technology

OCTOBER 18, 2013

By providing personalized, relevant and unique content in line with consumers’ likes and dislikes, purchase behaviors and demographic profiles, they’ll increase eyeballs to their online or mobile sites, boost traffic and, most important, drive short-term and long-term sales. percent from 2012 and almost triple the amount spent in 2011.

Retail 217

Retail Discount Loyalty Data 217

Mindjumpers

DECEMBER 9, 2015

Our ever-growing global network of Local Social Media Managers around the world helps us ensure contextually relevant content through social listening, content production and response management. India is a mobile first country where 41% of total mobile users are active on social media. Personalized Content is the Key.

Social Media 100

Social Media Trends Mobile Social Networking 100

The Realtime Report

APRIL 29, 2014

The site has produced 1600 videos since September 2012; those videos have earned over 1.1 Related Stories Social Networking Stats: Facebook Tops 1 Billion Users on Mobile, #RLTM Scoreboard WhatsApp Hits 500 Million Active Users LinkedIn Tops 300 Million Users. billion views on YouTube. ” ( AdAge ).

Video 167

Video Statistics Mobile Social Networking 167

Twist Image

OCTOBER 26, 2012

There is a push for Digital Marketing agencies to become full-service agencies. If that isn't the truth, there is another push where many full-service agencies - and the global networks that own them - are doing their very best to gobble up as many digital marketing agencies as they can. It's a brave new marketing world, isn't it?

Marketing 94

Marketing Advertising network Mobile Advertising 94

Webbiquity SMM

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify.

Social Media 100

Social Media Marketing Survey Metrics 100

The Realtime Report

SEPTEMBER 5, 2012

New marketing efforts reflect this shift, and are aimed directly at the female demographic — with social media as the primary tool for reaching out. ”), run contests, promote online sales, offer inspiring quotes, and link to more branded content: No Matter What. Under Armour Women (@UAWomen) September 4, 2012.

Campaign 180

Campaign Apparel Social Media Posterous 180

Ignite Social Media

JULY 31, 2017

Moving into 2009/2010 we started seeing that visual content was becoming a priority with new channels, Pinterest and Instagram, coming on the scene. In 2011/2012, there were new media opportunities and there was a push for brands to buy fans to build a following and reach. Influencer marketing and paid is another way to gain exposure.

Social Media 84

Social Media Trends Community building Hosting 84

Mindjumpers

JULY 6, 2012

Offers on Facebook : By the end of February 2012, Facebook announced the launch of a new feature called Offers. There are five different roles to choose from as seen below: Manager, Content Creator, Moderator, Advertiser and Insights Analyst. Many admins are using content management tools for their mere need of scheduling.

Features 220

Features Policies Mobile Module 220

Twist Image

MAY 21, 2013

Smart in not just being connected to the Internet, but in how each device now has a touchscreen that offers up all kinds of information - from operating data to content (like recipes based on what''s inside the fridge). Screens are mobile. All of that core content is now readily available on the one screen (in one way, shape or form).

iPad 105

iPad Tumblr Yahoo iPhone 105