Techipedia: Tamar Weinberg

DECEMBER 27, 2011

This last year Google brought a large number of algorithm changes to the table. In case you missed it through all the chaos, below lists all of the crazy Google changes that occurred in 2011and just what they all meant: Top 10 Google Algorithm Changes of 2011. Google claims the update “incorporates new signals.”

Google 176

Google Small Business Engineering Sites 176

Hootsuite

JUNE 28, 2023

The term “dark social” was invented in 2012 by Alexis Madrigal, former editor of The Atlantic. But analytics expert Steve Lamar recently conducted an experiment to see what Google Analytics classifies as dark social. Your direct traffic in Google Analytics is a good estimate. dark social. Source: The Globe and Mail 5.

HootSuite 124

HootSuite URL Analytics Forums 124

Laurel Papworth

MAY 31, 2012

Social Media Training June 2012. Wednesday 13 June 2012, 2pm-6pm. Do you work in sales, marketing or communications? If you are, then you need to know more about digital communication and so do your staff. AdAge named in the Top 150 Media Bloggers, and she is on Google Plus’ Recommended List.

Course 66

Course Social Media Press Release Film 66

Firebelly

DECEMBER 12, 2011

Google+ To Take On Foursquare With Upcoming “Check-in Offers” Feature. By Sarah Perez It looks like Google+ is adding a feature that will allow users to “check-in” via the Google+ mobile application in order to receive a time-sensitive deal or discount. How to Increase Participation in Your Twitter Chat or Any Online Community.

Social Media 168

Social Media Blogosphere Foursquare Discount 168

Twist Image

JUNE 6, 2013

On June 17th, 2013, Google in New York City will be hosting the official book launch for my second business book, CTRL ALT Delete. This is a very private and intimate event for the industry and media (sponsored by Google and my publisher, Grand Central Publishing - Hachette Book Group ) and it is by invitation only. google nyc.

Google 111

Google Film Eventful Travel 111

Sherrilynne Starkie

JUNE 22, 2013

Big data matters to you as humans and a community and as a marketer,” Young told the audience of senior marketing strategists. Young explained how a German green party politician took Deutsche Telecom to court to get his own cellphone data and realised that there were some 35,000 pieces of data held for 2012.

Data 327

Data Foursquare Conference Wikipedia 327

Ari Herzog

JUNE 16, 2011

It sounds staggering but President Barack Obama will likely break $1 billion in political fundraising for his 2012 re-election campaign. It has nothing to do with Obama himself, other than the fact that his team was the first to use online marketing strategies effectively in the execution of a presidential campaign.

Marketing 154

Marketing Campaign Adwords Upcoming 154

Mindjumpers

APRIL 11, 2012

Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. How to use The Social Analytics for Marketing and Sales Effectiveness Framework. Social Analytics for Marketing and Sales Effectiveness Framework.

Metrics 268

Metrics Analytics Nielsen Social Media 268

The Social Media Incubator

NOVEMBER 12, 2013

Just recently, Google moved us closer to real semantic search. In what is becoming one of the most talked about Google algorithm updates since Google Penguin (2012) and perhaps the most comprehensive update since Caffeine (2010), Hummingbird is supposed to affect 90% of searches. It was rolled out in late August, 2013.

SEO 130

SEO Engineering Google Small Business 130

Waxing UnLyrical

NOVEMBER 27, 2012

Jen, you have no need to apologize; on the contrary, many thanks to you for being so committed to the #measurePR community! 11 for the last chat of 2012. Jen Zingsheim is Vice President of Products and Services for eOutreach , driving product development plans to better meet the needs of public relations and marketing professionals.

Analysis 198

Analysis Metrics Questions Communities 198

ProBlogger

DECEMBER 30, 2011

Kristi Hines is a freelance writer, online marketing consultant, and social media enthusiast that blogs at Kikolani. Her work is highly regarded in the social media community and she was recommended multiple times in the comments section on last year’s list. He also has a talent for community engagement. I love his blog.

Blogger 54

Blogger Blogosphere Curation Case Study 54

Waxing UnLyrical

MARCH 9, 2015

Six marketing lessons for International Women’s Day. Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Let’s hear it for the ladies!

Case Study 100

Case Study Consultant Campaign Flickr 100

Visually SM

AUGUST 19, 2020

A big part of succeeding in Digital Marketing is finding out the right channels to promote your brand. However, you wouldn’t believe how many times the question we proposed above is asked to marketers. Have you taken a recent look at the referrals your brand has on Google Analytics ?

Social Media 130

Social Media Brands Reddit Platform 130

Convince & Convert

NOVEMBER 21, 2014

Guy Kawasaki and Peg Fitzpatrick , the marketing power duo behind Canva ‘s social, are releasing a book in early December, entitled The Art of Social Media: Power Tips for Power Users. This is the biggest mistake , he says, that digital marketers make other than not making enough use of visual content. GuyKawasaki Tweet This.

Content 151

Content Publishing Social Media Google 151

Hootsuite

AUGUST 18, 2020

If you’re a creator working on getting more YouTube views , or a brand building out your YouTube marketing strategy , the platform’s recommendation algorithm counts for a lot. But here’s the long answer, too: 2005-2012: View count (a.k.a. 2012: Watch time (a.k.a. Engage with your community. view duration).

YouTube 145

YouTube HootSuite Metadata Video 145

Waxing UnLyrical

FEBRUARY 26, 2013

A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. In doing a postmortem of sharing and traffic on my site for the last half of 2012, posts that referred to the U.S. Twitter Google+ LinkedIn What Compels People to Share Your Content? It’s complicated.

Content 256

Content Study Flickr Advertising 256

Webbiquity SMM

NOVEMBER 5, 2013

By Cheryl Burgess, originally published on the Blue Focus Marketing Blog. Now that Tom and I have compiled our lists, the word that keeps popping into my head is “community.” Active Member of the Wharton Advertising 2020 Contributor Community. Andy Smith @kabbenbock. Brian Solis @briansolis. Bill Strawderman @marketingbard.

Twitter 190

Twitter Airlines Syndication Blogger 190

Waxing UnLyrical

MAY 9, 2016

C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers. C5 (Community) Case Study: 4 Elements of the Blue Key Campaign’s Success. C7 (Calibration) Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign.

Case Study 100

Case Study Study Training Collaboration 100

SocMed Sean

DECEMBER 18, 2018

Humor, also plays a pretty substantial role in life, so it makes sense that integrating humor into your marketing and social media would make sense. Social media marketing isn't necessarily about content that goes viral. Engagement with your community should be the ultimate goal. They don’t want to be sold to. Definitely.

Social Media 220

Social Media Meme Advertising Strategy 220

Webbiquity SMM

FEBRUARY 2, 2012

As things stand now, there’s unlikely to be a 2012 version of this post next year. But you often do want to socialize and share daily which is what you can do on Twitter or Facebook” and “There are better niche communities where you can get your questions answered, for example specialist communities or LinkedIn groups.”

SEO 150

SEO MySpace Hubspot Patterns 150

Ari Herzog

NOVEMBER 12, 2012

Flextronics sent its first tweet on October 1, 2012. Its Twitter biography is explicit that I am the community manager. Many moons ago and long before I entered their world, Flextronics needed a mix of digital and marketing services and hired branding agency Johnson Beesley. My Connection to Flextronics. How You Can Help Me.

Radian6 172

Radian6 Press Release Vimeo Upcoming 172

Waxing UnLyrical

MARCH 7, 2016

Six marketing lessons for International Women’s Day. Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. Twitter Facebook Google+ LinkedIn Monday Roundup: International Women’s Day. ” 3.

Case Study 100

Case Study Banking Campaign Reputation 100

Waxing UnLyrical

MARCH 7, 2016

Six marketing lessons for International Women’s Day. Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. Twitter Facebook Google+ LinkedIn Monday Roundup: International Women’s Day. ” 3.

Case Study 100

Case Study Banking Campaign Reputation 100

Josh S Peters

JANUARY 15, 2013

It’s also recently emerged as the most important layer to Google with all of the content focused updates that came out in 2012 (and more rumored to be coming in 2013). This is another area where Google has made some updates to look closer at quality over quantity (at least to some extent). Link Building. Josh S Peters.

SEO 166

SEO Engineering Film Sites 166

Twist Image

MAY 9, 2012

One of the largest gatherings of professional marketers is about to take place. The Canadian Marketing Association 's 2012 CMA Summit is happening next week (May 16th - 17th, 2012 at the Westin Harbour Castle Hotel in Toronto, Ontario). canadian marketing association. digital marketing. digital marketing.

Engagement 93

Engagement Banking Loyalty Hotels 93

Socialized

NOVEMBER 26, 2009

A few AR applications have been rolled out by progressive marketers and other organizations this year, but 2010 will be the year AR explodes. Some of the most interesting applications will be outside of marketing and promotion. Geekspeak marketing and lack of public awareness will hold AR back. Even Google, a Web 1.0

SocialText 250

SocialText Social Media Web 2.0 Astroturfing 250

Mindjumpers

JULY 23, 2012

The Global Social Media Check-Up 2012 specifically looks into how these companies use Twitter, Facebook, YouTube, Google+ and Pinterest. As of 2012, 87% of the companies are using at least one of the major social platforms to engage with online stakeholders. Twitter dominates the picture. Twitter accounts.

Study 256

Study Social Media Survey YouTube 256

Convince & Convert

NOVEMBER 21, 2014

Guy Kawasaki and Peg Fitzpatrick , the marketing power duo behind Canva ‘s social, are releasing a book in early December, entitled The Art of Social Media: Power Tips for Power Users. This is the biggest mistake , he says, that digital marketers make other than not making enough use of visual content. GuyKawasaki Tweet This.

Content 106

Content Publishing Social Media Google 106

Webbiquity SMM

AUGUST 26, 2014

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers? My answer is certainly–yes!

B2B 193

B2B MySpace Startup Social Networking 193

Kikolani

MARCH 29, 2013

Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Google Reader’s Demise is Irrelevant for Blogs – The demise of Google Reader will have no impact on blogs and blogging. Need A Google Alerts Replacement? The Resources Mashup.

Mashup 122

Mashup Resources FeedBlitz RSS 122

Kikolani

JUNE 19, 2012

I’ve missed out on several great contests in 2012, but this one I just couldn’t pass up thanks to the amazing number of both cash prizes and non-cash prizes sponsors. If you enjoy it, please be sure to leave a comment and share it on Twitter, Facebook, Google+, or your other favorite social networks. Lost Press Marketing.

Social Networking 113

Social Networking Crowdsourcing How To Directory 113

Ari Herzog

MARCH 13, 2012

What’s wonderful about Kotex online is their campaigns are not limited to YouTube, Facebook, and Twitter — but they’re also on Tumblr, Pinterest, and Google+. “The beauty of a socially driven world is that the community feeds itself, uncovering topics and helping drive the discussion.”

Company 152

Company Tumblr Case Study Hashtag 152

Convince & Convert

APRIL 11, 2014

Bob’s son, Jerry, went to Central Europe with his mother and half-brother in 2012. Ford and Jimmy Fallon have taken real-time marketing to a new level with the #fingersona4x4 campaign that arose in response to Jimmy Fallon looking for a new truck. It was that viral. In December 2013, Bob and Jerry were finally reunited. .

Automotive 138

Automotive Campaign Engagement Social Media 138

Waxing UnLyrical

MARCH 5, 2013

Two articles have recently drawn my attention to a problem I’ve seen in the myriad posts making the rounds in the business/marketing/PR communities. Some of them have even taken companies from bankruptcy in early 2008 to billing $500K in 2012. Twitter Google+ The Arrogance Of Being Right. He also blogs.

Yahoo 250

Yahoo Widget Flickr Social Media Management 250

ProBlogger

JANUARY 23, 2012

Unless you’ve been living under a rock, you will have heard about the Google Panda update and what it did to many low-quality websites last year. It was more like a Google sniper attack on all the spam and rubbish sites. When I look for something on Google the last thing I would want to see is rubbish information.

SEO 45

SEO Social Media Press Release Directory 45

Idaconcpts

FEBRUARY 15, 2013

Gartner recently reported that smartphone sales in the fourth quarter of 2012 went up to 207.7 With the app, they can schedule posts on popular social media channels such as Google +, Facebook and Twitter, and handle multiple accounts simultaneously. Yelp has a huge community, and the reviews on the site are read seriously.

Brands 177

Brands Foursquare HootSuite Tumblr 177

Dave Fleet

FEBRUARY 16, 2016

Decline of community management (in some areas). Meanwhile, the nature of others has been significantly changed by their shift from a focus on community to one on profitability. They cater to a media-buying model that is based much more in the traditional ‘interrupt and amplify’ world than that of community and connection.

Mobile 105

Mobile Trends Compete Loyalty 105