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Building Loyalty Beyond Reason

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This combination of customer data captured at the business level and people self-identifying themselves in spaces like Facebook , Twitter , YouTube and Pinterest creates the perfect storm for brands to leverage the power of social commerce and the value of a strong loyalty program. Making The Loyalty Leap. loyalty marketing.

Loyalty 102
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Executive Series: Social Data Is An Important Key

Mindjumpers

One of the challenges for a lot of marketers I talk to when getting the executive buy in, is formulating a clear “that’s the value – that’s what is in it for us” Social is a new component in the business landscape. My prediction is that 2012 will be the big real-time data year! The Buy In! Next Stop – Real Time!

Data 182
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Expand Your Marketing Horizons

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The Art of Marketing is coming to Toronto on March 5th, 2012. I'm very excited to announce that The Art of Marketing full-day leadership summit is happening in Toronto on March 5th, 2012. You can buy a ticket or you can win a ticket. Bryan Pearson - The Loyalty Leap. loyalty one. the loyalty leap.

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The Year Of More

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While many article and columns look back at the year that was or posture on the year that will be, it's becoming abundantly clear that 2012 will - without question - be the "Year of More.". That may not happen this year, but you will see that consumers will be even more social in 2012. More social. Will this trend stop in the future?

GPS 106
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3 Ways Mobile Insights Are Informing Online and Offline Marketing

Buzz Marketing for Technology

This approach complements how consumers are using mobile (on the go) and will therefore increase its effectiveness in reaching them in a meaningful and relevant way—improved brand retention, loyalty, and customer lifetime values; increases in revenue per visit, and a truly connected multichannel experience.

Mobile 225
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Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

The failure to listen can have the most negative consequences on brand engagement, loyalty and most important, online and mobile sales. As a result, buying habits and patterns may vary significantly depending on their country of origin and local community. Think in experiences, not channels.

Mobile 225
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A Social Media Gift of Little Miracles

Diva Marketing Blog

Customers would not be coerced into buying what they did not want; however, the real courage was if another store had a better or less expensive product Macy's would refer them there. . Continuous listening -> learning -> understanding -> results in trust -> leads to loyalty -> leads to the cash register bells ringing.