article thumbnail

Building Loyalty Beyond Reason

Twist Image

This combination of customer data captured at the business level and people self-identifying themselves in spaces like Facebook , Twitter , YouTube and Pinterest creates the perfect storm for brands to leverage the power of social commerce and the value of a strong loyalty program. Making The Loyalty Leap. loyalty marketing.

Loyalty 102
article thumbnail

Loyalty Is Not Just About The Data

Twist Image

Are the right people in the room when you talk about building loyalty? Loyalty is not just about the data that one collects. In fact, I would argue that loyalty isn't even about the relevant programs that a brand puts out based on the data that they have collected. Loyalty, in this day and age, is about a number.

Loyalty 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Relationship Advice That Will Help Increase Brand Loyalty

Sprout Social

Acknowledge the day a customer signed up for your loyalty club by sending an anniversary card or special offer. In 2012, Kleenex offered consumers the ability to send someone they love a free get well kit during flu season. This post Relationship Advice That Will Help Increase Brand Loyalty originally appeared on Sprout Social.

Loyalty 71
article thumbnail

The Oscars: content marketing success

Sherrilynne Starkie

One thing is for certain, the Oscars are a true social media global phenomenon which clearly demonstrate the power of content marketing in driving social conversation and therefore awareness, loyalty and, undoubtedly, sales. There were more than 8.9 million tweets about the show (and about the fashion!).

Content 317
article thumbnail

Facebook Now Has 235 Million Monthly Gamers: Time to Start Gamifying Your Social Marketing Campaign?

Mindjumpers

from the beginning of 2012, according to statistics released by Facebook at the Game Developers Conference Europe 2012 in Cologne, Germany this Tuesday. The number of users who play games on Facebook has jumped from 205 million last year to 235 million as of today. The number has also risen 8.4%

Campaign 235
article thumbnail

Become the Pied Piper of Community Building

Waxing UnLyrical

According to Post Planner , “The better service you can deliver to your customers, the more you build trust and loyalty. Through her role as vice president of marketing for Grow Socially, Samantha has been showing organizations how to improve their marketing and communications since 2012.

article thumbnail

It’s Time For CMOs To Tap Into The Power Of Personalization

Buzz Marketing for Technology

Some place the highest premium on loyalty and trust in a brand or product. According to Forrester’s 2012 North American Brand Performance Study, being indispensable commands greater preference, and that means a higher likelihood that customers are going to keep spending their hard-earned dollars with your brand across multiple channels.

Retail 217