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Experiment: Do Long-Form X Posts Give You More Reach?

Hootsuite

For context, I have a small following (<400 followers), I’ve been a user since 2012, and I did not have a Premium subscription before running this experiment. I built these posts around blog posts for a couple of reasons. First, I knew I could easily repurpose the long-form blog content into threads and long-form posts.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012.

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

You share an amazing Hootsuite blog article to your work Slack (hint!). The term “dark social” was invented in 2012 by Alexis Madrigal, former editor of The Atlantic. It really can’t get easier: Shorten links on-the-fly inside Hootsuite Composer with our included Ow.ly Welcome to dark social. URL shortener.

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How to Make Short-Form Videos That Stand Out

Hootsuite

Bonus: Claim your pack of free animated Instagram Reels templates created by Hootsuite’s professional designers. hootsuite working from home in style #wfh #smm #socialmediamanager #corporatemillennial ♬ original sound – Hootsuite Why is short-form video so popular? Check out more free video editing tools on our blog.

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Socialympics: How Social Media and Blogging Has Boosted Sports Media

Convince & Convert

The London 2012 Olympics from July 27th to August 12th are going to be the most covered sporting event in our world’s history. Traditional media will be there but social media and blogging will be the major reason for the media explosion. For more information on rel=author, read Sean McGinnis’s recent blog post here at C&C.

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The State of Social Media Marketing – Summary of Annual Survey Report (Part 2)

Mindjumpers

In a previous blog post , Jonas made a summary of a report called “The State of Social Media Marketing” from January 2012 in which he outlined the key points and conclusions drawn from the report. In this blog post, I will highlight the most interesting ones. In this blog post, I will highlight the most interesting ones.

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Tweet After Death: How to Use Social Media to Live Forever [Redux]

Waxing UnLyrical

Ed: This post originally ran on June 4, 2012. To make it as easy as possible, here it is in steps: #1: Get Hootsuite and Twitter set up. #2: 2: Use Hootsuite to schedule messages far into the future. #3: Waxing UnLyrical is on vacation, so we’re re-running it since it’s still relevant… and it’s a great post!