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8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

What a year was 2011 for social media and marketing! I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. As I’ve said before, social media needs to be INTEGRATED into your overarching marketing plan. It’s not the magic pill.

Trends 279
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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

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The Oscars: content marketing success

Sherrilynne Starkie

And, while the awards show and its host, Seth McFarlane , were both widely criticized even as the broadcast was just going out for being boring, badly written and not funny, it was a clear, out-of-the-ballpark content marketing success for the global entertainment industry. This article was originally published at Thornley Fallis.

Content 317
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How to Use Hashtags on Twitter, Instagram, Facebook and LinkedIn

Oktopost

Besides Twitter, they’re essential on Instagram, and they’ve found their way on LinkedIn and Facebook too. Marketing analytics company TrackMaven discovered that engagement drops if you use more than two hashtags. How to Use Hashtags on LinkedIn. In the past year or two, LinkedIn has gotten into the hashtag game.

Hashtag 134
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One Social Thing Wrapup – Week of 6/4/2012

Convince & Convert

Scroll to see the social media and content marketing articles you need to know. If you find a social media or content marketing story you think is a must-read, tweet it out with the #OneSocialThing hash tag. Here’s what we included in this week’s One Social Thing daily email. Who is Using Twitter? Jess Ostroff.

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The State of Social Media In The UK

Mindjumpers

Tweet Beginning of 2012 has brought in a lot of predictions and opportunities. Our data sources for this article were Xposure and Nielson. 25-34 year olds are now the largest age group on Facebook as we enter 2012, with users under 17 years making up just 5% of the user base. UK Facebook statistics.

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20 of the Sharpest LinkedIn Tips for Irresistible B2B Marketing

Writtent Blog

LinkedIn doesn’t have the same mass appeal as Twitter, or the billion members of Facebook, but that’s just fine. It remains one of the best destinations for B2B marketers, due to the fact it’s niche appeal. It remains one of the best destinations for B2B marketers, due to the fact it’s niche appeal. Company Pages.

B2B 107