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Webinar Recap: A Decade in Social Media. What’s Now. What’s Next?

Ignite Social Media

We kicked off the webinar with Lisa Braziel, our SVP, talking about how she was one of the original community managers in 2007. Facebook brand pages didn’t exist in 2007 and the focus was around one to one engagement and community building. In 2015/2016, organic reach was down to 2.6% of brand’s audience.

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Social Spotlight: VSCO’s #BlackJoyMatters Shows Social Issues Through a New Lens

Sprout Social

Their photo-editing mobile app has over 150 million Android and iPhone downloads since it first launched in 2012. When the two men first released VSCO in 2012, it was the app’s focus on creators that helped it stand out from others on the market. Celebrating Black joy, seen through the eyes of Black women photographers.

Issues 136
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Entrepreneurs: The Importance of Monthly Recurring Revenue

Jon Loomer

Revenue can be broken down into phases for my business: Phase 1: Consultation fees only (Aug 2011 – Mar 2012). Phase 2: Consultation fees, static virtual products and affiliate sales (Apr 2012 – Dec 2013). Phase 4: Static virtual products and memberships (Jul 2014 – Dec 2015). Exclusive access to me.

Training 143
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Monday Roundup: International Women’s Day

Waxing UnLyrical

Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. The best PR campaigns for International Women’s Day 2015. Why: PRWeek took a look at some of the best IWD 2015 campaigns; even if it’s too late for 2016 (for inspiration), there’s always next year!

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Monday Roundup: International Women’s Day

Waxing UnLyrical

Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. The best PR campaigns for International Women’s Day 2015. Why: PRWeek took a look at some of the best IWD 2015 campaigns; even if it’s too late for 2016 (for inspiration), there’s always next year!

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Monday Roundup: International Women’s Day

Waxing UnLyrical

Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign. Why: In this classic case study from the WUL vault, I share how smart blogger outreach for Oxfam America’s International Women’s Day 2012 campaign saw its advocacy community grow by almost 300%. Based in the Washington, D.C.,

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4 Emerging Social Media Trends to Watch in 2020

Social Media Strategies Summit

Source: PEW Surveys conducted 2012-2019. 2 Growth of private communities and tight-knit tribes. Consider building communities that attract your ‘ marketing tribe ’ through Facebook Groups or add your most engaged followers to your Instagram Close Friends List. Source: Facebook Groups.

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