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Webinar Recap: A Decade in Social Media. What’s Now. What’s Next?

Ignite Social Media

We kicked off the webinar with Lisa Braziel, our SVP, talking about how she was one of the original community managers in 2007. Facebook brand pages didn’t exist in 2007 and the focus was around one to one engagement and community building. In 2015/2016, organic reach was down to 2.6% Marketers are looking for efficiencies.

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4 Emerging Social Media Trends to Watch in 2020

Social Media Strategies Summit

Source: PEW Surveys conducted 2012-2019. As social media continues to evolve and users continue to experiment with different apps and websites, marketers will need to have a clear understanding of where their social media resources are going and what platforms are generating the greatest return on investment. Source: Pinterest.

Trends 182
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Social Spotlight: VSCO’s #BlackJoyMatters Shows Social Issues Through a New Lens

Sprout Social

Their photo-editing mobile app has over 150 million Android and iPhone downloads since it first launched in 2012. When the two men first released VSCO in 2012, it was the app’s focus on creators that helped it stand out from others on the market. Celebrating Black joy, seen through the eyes of Black women photographers.

Issues 136
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Monday Roundup: International Women’s Day

Waxing UnLyrical

Six marketing lessons for International Women’s Day. Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. The best PR campaigns for International Women’s Day 2015. Closing The Gender Gap Is Everyone’s Business.

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Monday Roundup: International Women’s Day

Waxing UnLyrical

Six marketing lessons for International Women’s Day. Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. The best PR campaigns for International Women’s Day 2015. Closing The Gender Gap Is Everyone’s Business.

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Monday Roundup: International Women’s Day

Waxing UnLyrical

Six marketing lessons for International Women’s Day. Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign. International Women’s Day 2015: Burqa-Clad Afghan Men Parade Kabul Streets, Push for Women’s Rights. Let’s hear it for the ladies! Based in the Washington, D.C.,

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Mobile Positioning: A Business Must

Webbiquity SMM

In fact, by 2015 more U.S. Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • 34% of marketers have generated leads using Twitter. And what do marketers and business owners need to know—and more importantly, do —to keep ahead of consumer demands?

Mobile 180