Direct Marketing Observations

JANUARY 21, 2011

However, fear not, there are some who have actually been slogging through social media so long without any discernible results that they might as well have started yesterday. Why in 2011 have some waited this long to do anything with social media? Or gasp, you can’t measure it and there’s no ROI! What is the reality?

Social Media 166

Social Media Social Networking Class Case Study 166

Buzz Marketing for Technology

OCTOBER 18, 2013

percent from 2012 and almost triple the amount spent in 2011. A study by Forrester Research found that 45 percent of people on social networks have interacted with a brand through social media over the previous three months. But these metrics aren’t tied in any way to ROI and sales. Overall, U.S.

Retail 217

Retail Discount Loyalty Data 217

Social Media Marketing

MAY 29, 2013

And if you’re on Flipboard, you can get these links in the This Week in Social Media Magazine. Of note: Slide 5 showing the disparity between time spent and ad spend on print, Internet and mobile; and Slide 27 showing that Facebook was the only platform whose usage dropped from 2011 to 2012.

Social Media 164

Social Media Yahoo Storify Flipboard 164

Hootsuite

FEBRUARY 24, 2021

Why does social media marketing cost so much? The business case for social media is one that managers have to make often. According to research by LinkedIn, 58 % of digital marketers have to prove social media ROI to get approval for future budget requests. This is a mental health reminder for Marketing Twitter.

Questions 141

Questions Social Media HootSuite Marketing 141

Small Business Mavericks

APRIL 17, 2011

It could be an industry social networking website, it could be an industry wiki or encyclopedia site, or it could be a simple blog. GrassRoots says: April 17, 2011 at 6:24 pm #dm2 Are You A Business Or A Media Company? Whatever it is, if you are a media company, then you’re a power to reckon with.

Company 142

Company Wiki Case Study Press Release 142

The Social Media Incubator

SEPTEMBER 1, 2009

Start social networking. Many feel that social networking is only for teens and college students; a place for them to share pictures of parties and keep in touch with friends, but in actuality it is becoming a valuable networking tool. Copyright © 2009-2011.

Social Media 100

Social Media Nielsen Marketing Foursquare 100

Proactive Report

JULY 3, 2011

Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. The Social Graph is the representation of our relationships. Journalists have Twitter feeds and Facebook pages where they ask questions openly and directly.

Social Graph 104

Social Graph Hubspot StumbleUpon Digg 104

Kikolani

DECEMBER 6, 2011

Optimizing Your ActiveRain Profile – ActiveRain is one of the top social networks devoted to Real Estate professionals. If you want to do well on this network, as well as have your profile come up in search results, you will need to do the following things to optimize your ActiveRain profile. Social Media.

Analytics 118

Analytics Research Real Estate Google 118

Techipedia: Tamar Weinberg

JANUARY 5, 2011

, also gathering intelligence via their rankings on top social sites and by stumbling upon new items in my feed reader. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Social Media (and Beyond): Small Business. This is it.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Kikolani

OCTOBER 10, 2011

Featured Post – How to Optimize Social Media Profiles for SEO. This month’s featured piece just went live today and is part of the 2011 Bad-Ass SEO Blogging Contest. Writing Around the Web – Social Media ROI, Google+, and Local Search. What’s at stake in this blogging contest? Related Posts.

Analytics 113

Analytics SEO Social Media Google 113

Rebekah Radice

APRIL 11, 2016

Does it feel like a new social network pops up almost daily? If you’ve wondered which social media site is right for your business , it’s no surprise. So, what social media platform matters most to your business? Let me show you how to peel back the layers of obscurity from today’s top social networks.

Sites 114

Sites Social Media How To LinkedIn 114

Kikolani

DECEMBER 23, 2011

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. Before we jump into the goodies from the week, I wanted to take a moment to let everyone know this is the last Fetching Friday post for 2011. Happy Holidays.

Mashup 119

Mashup Resources Remix Handbook 119

Kikolani

OCTOBER 7, 2011

11 Hottest Blogging Tips So Far in 2011 – These are the best blogging tips the author has found and used so far in 2011. Preferably you’re able to calculate its potential ROI by finding out what effort is required for a return in profit. Social Media / Social Networking. How effective are they really?

Mashup 128

Mashup Resources Digg RSS 128

Kikolani

APRIL 27, 2012

My Blog Made Over 2 Million Dollars in Sales: How’s that for ROI – Some people say blogs don’t have a strong ROI. Here’s Why – While the research says business blogging is on the decline in 2011, I believe there are still many powerful ways that businesses can leverage a business blog! Those people are clueless.

Mashup 113

Mashup Resources Klout Remix 113

Janet Fouts

DECEMBER 14, 2010

This year flew by and the sheer number of new social networks and applications is simply stunning. I wanted to take a moment to thank just a few of the people I’ve learned from this year and I asked them to share an answer to the following question: What was the most important thing you learned about social media this year?

Social Media 146

Social Media ROI Syndication System 146

Kikolani

MARCH 31, 2011

The 2011 trend report – the color for this spring is white. 100 unique Tumblr themes for 2011 – huge collection for bloggers on Tumblr. Google +1 and the rise of social SEO – how the new button will affect SEO and rankings. Social Media / Social Networking. Follow these tips!

Mashup 130

Mashup Resources Affiliate marketing Tumblr 130

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Like last year, I enlisted in help from my followers on Twitter, many of whom gave me some great posts to add to this list. The article has examples of how social media worked too. In it, he offers some thought-provoking insights into what must be understood before going into social media marketing. How omnipresent is he?

Marketing 265

Marketing SEO Journal Engineering 265

Kikolani

JULY 15, 2011

Link building with the experts – 2011 edition with over 11 frequently asked link building questions and 9 link building experts weighing in on each. Social Media / Social Networking. Also, let me know if you’re going so I can add you to my BWELA Twitter list. Start with these little things.

Mashup 123

Mashup Resources RSS Discount 123

Diva Marketing Blog

AUGUST 29, 2011

Do we expect too much from social media and in particular social networks? Marketers anticipate Facebook, Twitter, blogs, video sites a la YouTube, niche communities and now Google+ will not only create awareness, support customer service but increase. Social media has become a one-stop shop for extending the brand. .

Social Media 75

Social Media Brands ROI Authentication 75

Waxing UnLyrical

DECEMBER 6, 2010

It was Robin Ferrier’s Social is as Social Does , where she asked, point-blank: You know the difference between Facebook, Twitter, LinkedIn, and blogs. You know the standard refrain: Social media is about talking with – not talking to – your audience. I like to think that I’m pretty social.

Class 211

Class Comments Eventful Conversation 211

Webbiquity SMM

SEPTEMBER 12, 2011

What social media developments and trends should I be watching? And of course, there’s the ongoing social media ROI debate : how do I measure this? Can social media ROI really be measured? Social Media Strategy and Best Practices. 9 Social Networks Your Business Should Be Using by Likeable Media.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Myrland Marketing

SEPTEMBER 24, 2010

Juli mentioned she had recently been asked to speak to a few different groups about Marketing Planning for 2011, and not just Social Media. Just adjust your expectations of ROI accordingly. I wonder if we need to work towards a structured Social network for vertical markets? Certainly at lawyerlocate.ca

Tools 75

Tools Chemicals ROI WordPress 75

Koka Sexton

APRIL 6, 2015

Once a salesperson has a clear idea about the client through his social profiles, such as those on LinkedIn or Twitter , he can time his communication perfectly, even through other mediums such as E-mail or telephone. But why should you, as a B2B sales executive, take such a keen interest in social selling? Revenue and Results.

Education 40

Education LinkedIn B2B Banking 40

Koka Sexton

APRIL 6, 2015

Once a salesperson has a clear idea about the client through his social profiles, such as those on LinkedIn or Twitter , he can time his communication perfectly, even through other mediums such as E-mail or telephone. But why should you, as a B2B sales executive, take such a keen interest in social selling? Revenue and Results.

Education 40

Education LinkedIn B2B Banking 40

Kikolani

NOVEMBER 29, 2010

Follow her @adriarichards on Twitter. Alexa is a social media, web, and ecommerce content curator who strives to cut through the noise while having fun. Her blog, Web Content Curator , covers blogging, book reviews, social media, and more. Her blog, Web Content Curator , covers blogging, book reviews, social media, and more.

Blogger 168

Blogger SEO Consultant WordPress 168

Convince & Convert

MAY 25, 2010

Looking forward to a repeat of the good times in 2011. Looking forward to a repeat of the good times in 2011. Looking forward to a repeat of the good times in 2011. Looking forward to a repeat of the good times in 2011. Looking forward to a repeat of the good times in 2011. Vegas, baby! Vegas, baby! Vegas, baby!

Marketing 123

Marketing Social CRM Conference Social Media 123

Convince & Convert

AUGUST 24, 2010

The Revolution is Coming I don’t think I’ve announced it publicly yet, but the final title of the new book from Amber and me (coming in February, 2011) is: The Now Revolution: 7 Moves to Transform Your Business with Speed, Smarts and Social Media Many, many thanks to everyone who voted on possible titles, and provided suggestions.

Social CRM 111

Social CRM Consultant MySpace Social Media 111

ProBlogger

MARCH 31, 2011

Email and searches continue to dominate the online market, so you have to be equipped with the best ROI-producing tool available. Compendium’s blogging platform targets organic keywords in search engines, helps businesses acquire new customers, and serves as a hub for your social media strategy. Social Networking.

Platform 41

Platform WordPress Engineering Open Source 41

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing? 59% are on Twitter, and 43% use a company blog for marketing.

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Social Media Tips, Tactics and Techniques.

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

DECEMBER 4, 2012

How can marketers make more productive use of their time on social networking sites? What’s the best time of day to post updates on Twitter or Facebook? How can you make sure your company’s social media policy doesn’t run afoul of employment law? Social Media Marketing Guides and Tips.

Social Media 213

Social Media Resources Tips Policies 213

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? How do the audiences differ across various social networks? What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire.

Research 210

Research Social Media B2B Marketing 210

Convince & Convert

MAY 31, 2012

If you’re a B2B company and you believe that LinkedIn is the best possible way for you to deploy your social media self, I think maybe you need to look around a little more broadly. LinkedIn certainly has its place, but for us, the activity on Twitter dwarfs that that we see on LinkedIn. As a B2B company, Eric, what do you think?

B2B 113

B2B LinkedIn Posterous Social Media 113

Webbiquity SMM

JUNE 6, 2011

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. These men are indeed using Twitter to rewire and reorient the Web.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Webbiquity SMM

JANUARY 24, 2012

And many companies that jumped in early experienced failures and disappointments, pulled back, and then re-approached social media from a more strategic angle. While certain aspects of social media have stabilized (e.g., How widely within an organization should social media tasks be distributed?

Social Media 190

Social Media Tips ROI Nielsen 190

Webbiquity SMM

AUGUST 5, 2013

What’s the average click-through rate of a link shared on Twitter? The fastest growing segment of social media users is now adults aged 45-54%. 55% of this age group now have a profile on at least one social network. Facebook, Twitter and Google+ are the most popular social networks with search engine marketers.

Statistics 214

Statistics Social Media B2B SEO 214

Convince & Convert

SEPTEMBER 21, 2010

The Conference Isn’t That Good Whether it was their fourth time or first, every person I spoke to within my social media bubble (and I asked about 50) said the same thing – “I was surprised by how bad some of the sessions were.&# More so than any other event I attend, SXSW is conference roulette.

Social Media 126

Social Media Strategy Conference Eventful 126