yMarketingMatters

JANUARY 23, 2013

Over the past few years, research has continued to prove the benefits of e-mail marketing for business: low costs, high conversion rates and detailed tracking are all notable features. Jupiter Research reports effective email marketing campaigns can produce nine times the revenues and 18 times the profits of broadcast mailings.

Tips 178

Tips Smart Phone Marketing Mobile 178

Small Business Mavericks

FEBRUARY 6, 2011

» Is E-mail Marketing More Effective Than Social Media Marketing? It seems that e-mail marketing is still one of the most efficient and cost effective channels available to businesses – that’s both online and traditional brick and mortar businesses. Are The Yellow Pages Outdated?

Social Media 187

Social Media Marketing Small Business Case Study 187

Akamai Marketing

JUNE 28, 2009

Hawaii is celebrating its 50th year as a state this year, the Weiner mobile started in 1936, making the Weinermobile the older of the two. Oscar Meyer’s stunt is perhaps the oldest and longest running mobile marketing campaign in the country. The Oscar Myer Weinermobile makes an appearance in Hawaii this week.

Mobile 124

Mobile Klout Policies Tourism 124

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Social Media 245

Social Media B2B Marketing SEO 245

Mindjumpers

OCTOBER 22, 2014

Today we are taking a look at the mobile app ‘Snapchat’, that allows for its users to send images that automatically delete themselves a few seconds after being viewed. Snapchat as a marketing tool? . Since its first launch in 2011 and rebranding in 2012, Snapchat has grown rapidly. on a one-to-one basis.

Platform 229

Platform Brands Content Mobile 229

Mindjumpers

MARCH 28, 2011

Tweet UX Masterclass is a conference that is going to be held in Copenhagen March 31 st – April 1 st , 2011, and SnitkerGroup , the Danish partner of the UXalliance working with usability, is the company hosting this global conference. In some way, Facebook can be used as a great focus group. What is UX Masterclass? Read more here.

Conference 238

Conference iPad Mobile Focus Group 238

Hootsuite

OCTOBER 27, 2020

Marketers may be missing out on some of today’s biggest digital opportunities. Download the complete Digital 2020 report to learn where to focus your social marketing efforts and how to better target your audience. Number of people using mobile phones around the world: 5.20 A clear ‘age gap’ defines digital use in the workplace.

Report 145

Report Social Media Yahoo Analysis 145

Idaconcpts

DECEMBER 16, 2010

Small wonder, it turns out, that projections forecast internet advertising will outstrip print advertising for the first time ever in 2011. Borrell Associates is “forecasting a moderate increase in overall ad spending for 2011, but continued strong growth for online advertising, including mobile.”.

Survey 132

Survey Technorati StumbleUpon Digg 132

Webbiquity SMM

FEBRUARY 28, 2011

List of Corporate Social Strategists for 2011. Airline. • Morgan Johnston – Manager Corporate Communication at JetBlue Airways. • Bowen Payson – Manager of Online and Digital Marketing at Virgin America. Anyway, on to the list!

List 155

List Twitter Brands Microsoft 155

The Realtime Report

NOVEMBER 29, 2012

Twitter has changed its guidance over the years, moving downstream into the mobile and desktop client markets, and changing the terms around API access, all of which have impacted a variety of third-party developers who had built business models based on Twitter’s initial assertions that it was in favor of an open ecosystem.

Twitter 189

Twitter Data Wikipedia Analytics 189

SocialFish

JANUARY 11, 2011

Here’s to more great conversations to come in 2011! The Science of Social Media Marketing. Facebook Groups And Facebook Pages – Everything You Need To Know. How do I “move” people over from our Facebook Group to our Facebook Page? 60 Tips for Marketing Your Social Media. 11 Must-Do’s For the Serious Blogger.

Postrank 170

Postrank Handbook Case Study Press Release 170

Mindjumpers

NOVEMBER 9, 2011

Tweet On November 7 2011, Google+ launched their highly anticipated pages. Of course you don’t have the option to do stuff that you would normally do from a personal profile, such as playing games, hangout on mobile devices or +1 things on the web. Also, Pages have a +1 button to allow for people to easily follow you.

Google 223

Google How To Badge Adwords 223

Waxing UnLyrical

NOVEMBER 17, 2010

This helps to add a visual element to a post, much as those grouped pages of photos do, here and there, in an interminably long autobiography. Platforms with mobile interfaces like Posterous can be quick easy ways to mobile blog. I just get kicks out of mobile blogging w/ multimedia. Hope that doesnt sound preachy!

Class 215

Class WordPress Creative Commons Postrank 215

Social Media Marketing

DECEMBER 4, 2009

It was a remarkable event - check it out on Current - featuring the band Parachute, a short awards ceremony hosted by Jake & Amir , mobile tweeting food vehicles (including the famed KogiBBQ and Coolhaus ), and the first reveal of the 2011 Fiesta. The numbers were great. And really good content too. Lots of information, I know.

Focus Group 140

Focus Group Hosting Hashtag Team 140

Social Media Marketing

MAY 22, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 167

Social Media Yahoo Privacy Flipboard 167

Ari Herzog

JUNE 9, 2011

As long as you have a mobile device with GPS identification and the ability to visit a website, you can play. Is this a game changer in how brands market themselves with technology? Are Facebook and Twitter less important in 2011 as they were in 2009? Are Facebook and Twitter less important in 2011 as they were in 2009?

News 107

News GPS Twitter Facebook 107

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. will range from 11% (the relatively mature email marketing), to 34% (social media). Direct mail? Note that I didn’t include Web design. Embrace Math.

Marketing 124

Marketing Social CRM Conference Social Media 124

Direct Marketing Observations

SEPTEMBER 29, 2015

Do you understand how social media fits into the overall marketing plans and goals of any organization regardless of industry? It’s either an integral part of every marketing plan or it does have some role. In 2015 we can measure so much more in social than we did back in 2011. Think Mobile and Social.

Social Media 100

Social Media Collaboration Team Resources 100

Buffer Social

JUNE 30, 2017

A smiling group of beloved actors, actresses, and performers has the ability to touch the lives of the more than 3,400,000 people who retweeted it and the millions more that saw it. Over the past several years, social media has become an important communication tool for political groups and social movements to organize and take action.

Social Media 111

Social Media MySpace Hashtag News 111

Kikolani

AUGUST 18, 2016

The internet has ushered in a great era for marketing: the analytics era. With a large enough group, insights can become really valuable in allowing marketers to directly target their most likely customers. Mass media has long sold marketing professionals on the benefits of hitting a highly targeted audience.

Data 60

Data Social Media Sports How To 60

Kikolani

AUGUST 18, 2016

The internet has ushered in a great era for marketing: the analytics era. With a large enough group, insights can become really valuable in allowing marketers to directly target their most likely customers. Mass media has long sold marketing professionals on the benefits of hitting a highly targeted audience.

Data 60

Data Social Media Sports How To 60

Twist Image

NOVEMBER 1, 2011

Digital Marketing professional and venture capitalist, Darren Herman , ran some quick numbers and here's what he uncovered: " the digital media ad spend (search, display, mobile, etc) is controlled by Google , Yahoo , AOL , Facebook , and Microsoft. digital marketing professional. It wasn't mass. It wasn't Hollywood.

Company 100

Company Yahoo Microsoft Flickr 100

Twist Image

AUGUST 5, 2011

It's a topic that Francisco Dao tackled in The Washington Post on July 29th, 2011 in an op-ed piece titled, We share too much, and it's stifling innovation : "But are the ideas of a select few really important when it comes to driving innovation? Social Media helps people to mobilize, share, communicate and connect.

Wikipedia 97

Wikipedia iPad Hashtag Apple 97

Mindjumpers

APRIL 25, 2012

Mobilizing target networks online. During the inspiring days in Austin, I also had the chance to meet the co-founder and CEO of Gushcloud, Vincent Ha, for a chat about their new social media marketing platform. Gushcloud is more than a social media marketing tool. Gushcloud is more than a social media marketing tool.

Mobile 259

Mobile Social Media Marketing Applications 259

Mindjumpers

JANUARY 23, 2012

Tweet In January 2012, a report called ‘Global Social Media Adoption In 2011’ was published by Forrester. This report uses Forrester’s Social Technographics groupings to show how people around the world use social media. 2012 Social Marketing & New Media Predictions [White Paper]. The State of Social Media In The UK.

Social Media 234

Social Media Patterns Statistics Report 234

Webbiquity SMM

JANUARY 3, 2012

Marketers need to think like publishers not only to improve their company’s visibility in search (which is where 93% of B2B buying cycles now start ) but also to address the differing information needs of buying team members, at different stages during the decision process. B2B Marketing Trends, Tips and Strategies.

B2B 190

B2B Strategy Marketing Buy 190

Webbiquity SMM

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. Influence in social media: how to find the top bloggers by blur Group.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Techipedia: Tamar Weinberg

JANUARY 5, 2012

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. New Edition of the Ranking Factors for 2011 is Now Live !: and a number of others.

Marketing 264

Marketing SEO Case Study Small Business 264

Convince & Convert

DECEMBER 30, 2011

I analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a “greatest hits” compilation. No slaving over list creation (Twitter), or slogging through the mine field of clicks and sketchy instructions for creating your own groups (Facebook). (Happy Holidays! This is #1.

Google 151

Google Picasa Adwords Engineering 151

Akamai Marketing

FEBRUARY 9, 2011

If you thought that 2010 was a big year for digital marketing, you were right. The report is quite detailed and as you consider your marketing strategies for 2011 (provided you haven’t already done so), the report is full of tidbits that can help you make decisions. Let your customers make friends with one another too.

comScore 156

comScore Review Klout Marketing 156

Myrland Marketing

OCTOBER 6, 2010

A digital analyst, sociologist, and futurist, Brian has influenced the effects of emerging media on the convergence of marketing, communications and publishing. 3) &# In 2011, we have to look at how to diversity you as a brand.&# 5) &# The ave user is connected to over 80 community pages, groups or events [on Facebook].&#

Facebook 88

Facebook Social Media WordPress Syndication 88

Mindjumpers

JANUARY 9, 2013

In April 2011, college student Evan Spiegel presented the idea in class to his fellow students. Ice cream retailer 16 Handles is one of the first brands to embrace this new marketing channel. Similar Posts: Social, Local, Mobile: The SoLoMo Revolution. Similar Posts: Social, Local, Mobile: The SoLoMo Revolution.

Facebook 247

Facebook Discount Marketing Retail 247

Mindjumpers

DECEMBER 18, 2012

Meanwhile teaching, she has held a position as marketing planner at Chendu Media Group. She has always been interested in social media marketing, in particularly in its development in China. But they often don’t realize that they are part of one of the most booming social media markets. Content marketing on micro blogs.

Content 208

Content Marketing Press Release Mobile 208

The Way of the Web

NOVEMBER 20, 2010

The gamers I regularly meet on Xbox Live are planning to get together in-person, despite chatting online every night (and that’s something which happened with the last two groups of gamers which I’ve hung out with). So what’s the excuse as we’re about to start 2011? Total time: 16.5

Forums 29

Forums Open Source Flickr Travel 29

Webbiquity SMM

JANUARY 9, 2012

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. More than 80% of U.S.

Tools 201

Tools Twitter Tips B2B 201

Convince & Convert

JULY 3, 2011

No slaving over list creation (Twitter), or slogging through the mine field of clicks and sketchy instructions for creating your own groups (Facebook). Google has an operating system (Chrome), a browser (Chrome), and the leading mobile platform (Android). Android (the app for Plus is fantastic).

Google 167

Google Picasa Engineering Adwords 167

Techipedia: Tamar Weinberg

JANUARY 5, 2010

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. They are strategic guides that hopefully will enhance your internet marketing experiences in the future. Without further ado, I now present to you the best internet marketing posts of 2009. Here’s my list for 2008.

Marketing 265

Marketing SEO Journal Engineering 265