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How to Build the Perfect Facebook Fan Page, 2011 Edition

Techipedia: Tamar Weinberg

The new layout, rolled out to all Pages on March 10, 2011, gives over a full two-thirds of Page real estate to the Page owner: The Perfect Fan Page Leverages ALL the Available Opportunities. Articles that discuss Fan Page design tend to focus on nicely designed Welcome tabs ( Examples: 1 , 2 , 3 , 4 ). Much More Screen Real Estate!

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Link Love Monthly: Best of February 2011

SocialFish

Clearly this is enough to keep y’all busy for a while, but if you want more SocialFish curated links, here’s the link to the feed to subscribe to Maddie’s Reader shares. Background of the Corporate Social Strategist: Educated, with a Focus on Communications and Marketing (Jeremiah Owyang). The Art of Social.

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A digital media framework for smart marketing communications

Sherrilynne Starkie

Time spent reading newspapers is down 75 per cent since 2011. per cent since 2011. The number of minutes each of us spends each day online up one 119 per cent since 2011. A balanced communications strategy is going to maximize the return on investment. Digital Media Framework Example. Magazine reading time down 77.5

Marketing 199
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What vertical networks mean for the future of social media

Sprout Social

Vertical social networks are niche social media platforms centered around the interests of hyper-specific communities. Every day people are taking their posting habits away from main feeds and into more private options, like subreddits and Facebook Groups. Examples of vertical social networks.

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How to Spice up Your Social Media Strategy in 2011

Techipedia: Tamar Weinberg

For example, you might have launched a Twitter account hoping it would drive tons of customers to your e-commerce site quickly. It might happen after solving a customer’s problem because of a social network complaint, for example. How to Spice up Your Social Media Strategy in 2011 is a post written by Tamar Weinberg. ].

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Where does content fit in Facebook’s new marketing model?

Dave Fleet

.” Following that mantra, if you look at the changes Facebook has made over the last year as a continuum, the company has significantly tilted the scales away from engaging content – from brands creating communities with their customers – and towards paid advertising. Implications of Facebook’s advertising changes.

Content 375
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A Social Media Status Quo Pt.1-Japan

Mindjumpers

Mindjumpers’ global network consists of local country community managers, creating a platform of multinational professionals. It is their insights enable us to execute and maintain brand communities around the world in a structured, quality assured and cost effective way. Local community manager Kiran Larange shares his knowledge.