Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign
Waxing UnLyrical
MARCH 26, 2012
The eCard initiative was new for 2012, so there wasn’t a benchmark, say for 2011, to set goals against. But here’s what we did know: based on a similar initiative in 2011, where OA asked people to upload photos to a photobook, OA secured 261 new members to its eCommunity. Would you like more case study posts?
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