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Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Waxing UnLyrical

The eCard initiative was new for 2012, so there wasn’t a benchmark, say for 2011, to set goals against. But here’s what we did know: based on a similar initiative in 2011, where OA asked people to upload photos to a photobook, OA secured 261 new members to its eCommunity. Would you like more case study posts?

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How To Promote Your Business In 2011 | Small Business Mavericks

Small Business Mavericks

3 Ways A Blog Helps You SEO-Wise » How To Promote Your Business In 2011 When it comes to promoting a small business, you have to prepare for changes. 3 Ways A Blog Helps You SEO-Wise » How To Promote Your Business In 2011 When it comes to promoting a small business, you have to prepare for changes.

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Link Love Monthly: Best of February 2011

SocialFish

A Tweet’s Effects on Rankings – an Unexpected Case Study (SEOmoz). Expanding the Concept of Event Social Networking Beyond Online Platforms (Michelle Bruno). Cutting Through The Noise: Tying Social Media Program to Business Objectives (Olivier Blanchard). unassociated 2011 is open for registration!

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RIP Google Plus: The Highs and Lows of the Once Popular Social Network

WebInKnow

Google Plus launched in mid-2011 to great excitement. Initially by invitation only, a clever ploy to get early adopters to sign on, Google Plus became the fastest growing social network in history when it opened to everybody in September 2011. Now, less than a decade after launch, the service is shutting down today.

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Benefits of Putting Cost in Social Media [infographic]

Mindjumpers

Tweet Some time ago, we had a guest post on our blog stating how social media is not a cheaper alternative , even though many marketers think it doesn’t cost much. In addition, case studies show how @DellOutlet and @Oldspice have benefited from their social media presences on Twitter and Facebook.

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Who Profits From Social Media?

Small Business Mavericks

According to an article on My Edmonds News website, small businesses stand to profit more from social media than big businesses or corporations. If you are a local business and you are interested in connecting with potential clients locally, you might find a social networking site or forum that services your local area.

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Are You A Business Or A Media Company?

Small Business Mavericks

It could be an industry social networking website, it could be an industry wiki or encyclopedia site, or it could be a simple blog. GrassRoots says: April 17, 2011 at 6:24 pm #dm2 Are You A Business Or A Media Company? Whatever it is, if you are a media company, then you’re a power to reckon with.

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