Techipedia: Tamar Weinberg

MARCH 27, 2012

A typical story explains the goal of the said campaign, shows screenshots of the tweets and posts used in the campaign, and lists the results of these efforts. These stories – and the campaigns and companies they showcase – are missing an important element: the human element. Does caffeine fuel your business or community?

Social Media 186

Social Media Real Estate Survey Eventful 186

Waxing UnLyrical

FEBRUARY 1, 2011

Seth: “KPIs can refer to any part of a communication campaign: they could be PR activities, media results, or behavior. “PR outcomes usually refer to any end results of the communication campaign. He said, “Some parts of PR campaigns are about getting messages out, changing awareness, etc.

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Postrank Metrics Tourism WordPress 193

Waxing UnLyrical

OCTOBER 24, 2010

Why: if you’re thinking of embarking on a color/cause campaign for your non-profit, this might be helpful as you do your initial research. Why: Joe explains why this campaign supporting the Alzheimer’s Association , though worthy, falls short of his mark. Color psychology and marketing , from precision intermedia.

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Cause marketing Postrank Tourism Flickr 198

Waxing UnLyrical

NOVEMBER 3, 2010

.&# Olivier is not shy about expressing his point of view either, which often gives rise to posts as thought-provoking as they can be scathing, as when he took McDonald’s to task over their version of the results of a Foursquare campaign. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email.

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Postrank ROI Tourism Blogroll 255

Waxing UnLyrical

DECEMBER 4, 2010

Making the grade I have no doubt that, from a financial point of view, the campaign will reach its goal. But there are so many things that trouble me about this entire campaign. And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm.

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Class Campaign Klout Influencer 233

Convince & Convert

FEBRUARY 22, 2013

The RSS feed is: [link]. Andy was the engineer behind the world’s most successful Twitter campaign , which was centered around the hashtag #WantAnR8. Audi was also the first brand to use a hashtag – #ProgressIs – during a Superbowl commercial, back in 2011. The RSS feed is: [link]. Listen Now .

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Brands Film Hashtag Campaign 136

Techipedia: Tamar Weinberg

AUGUST 14, 2012

Take a look at their 2011 video showing how Facebook integrates with the Spotify player. They can significantly boast the conversion rates of websites and e-marketing campaigns. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed.

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Airlines Marketing Statistics comScore 210

Waxing UnLyrical

OCTOBER 22, 2010

So Priya joined us to talk about the Council for Responsible Nutrition ‘s “Life… supplemented™&# campaign, and explained how they not only used social media, but measured the results. One of the major elements of the campaigns was to get consumers to fill out an online interactive wellness scorecard. .&#

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Postrank Campaign Tourism Social Media 151

Akamai Marketing

FEBRUARY 3, 2011

Let your community see the whole Alice, even with your idiosyncrasies (how DO you keep your hair perfect on this grand adventure?). As your community learns to trust YOU, they’ll see that you’re real and no Cheshire Cat, this will make relationships easier to develop. Who can trust that crazy cat? Tell your story.

Social Media 138

Social Media Klout Policies Consultant 138

Kikolani

DECEMBER 7, 2012

Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. How to Track Offline Marketing Campaigns with Analytics – Easy ways to track your offline promotions online through Google Analytics and various other strategies. Check Out Google+ Communities.

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Mashup Resources Remix Google Reader 122

Waxing UnLyrical

OCTOBER 20, 2010

That is a real opportunity to see how they put their plans and/or campaigns together, and how they measured success. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. I know I always leave with notes on how to improve my own work. I do hope you’ll join us ! Liked what you saw?

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Postrank Tourism Blogroll WordPress 182

Waxing UnLyrical

OCTOBER 1, 2010

As usual, the community came up with gems to share with others (and you), including talking about how our measurement journey has changed over time And sharing resources, like Katie Paine’s social media measurement checklist , and IPR’s new website. The community’s generosity of spirit never ceases to amaze me.

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Postrank Tourism Blogroll WordPress 146

Small Business Mavericks

FEBRUARY 20, 2011

As an example, you may have established a campaign of writing guest posts for several quality sites and those links are now paying dividends. A similar campaign should produce the same results over time. You can follow any responses to this entry through the RSS 2.0 About Us What’s a Maverick?

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Review Case Study Press Release Small Business 79

Small Business Mavericks

FEBRUARY 11, 2011

The good news for a small business owner is you can run your own ongoing SEO campaign for $600 a year. You can follow any responses to this entry through the RSS 2.0 Tags: SEO , small business This entry was posted on Friday, February 11th, 2011 at 1:07 pm and is filed under SEO for Small Business. About Us What’s a Maverick?

Small Business 87

Small Business Case Study Press Release Marketing 87

Kikolani

MAY 11, 2012

Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. 19 Ways to Build Relationships With Blog Comments – Business blogging strategy: use these blog comment tactics to build and cultivate better relationships with your business community. Blogging / Writing.

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Mashup Resources SEO RSS 113

Waxing UnLyrical

DECEMBER 5, 2010

After all, this is the third post in three days to reference that wretched campaign. As I wrote yesterday’s post, and then read through the comments, I re-learned a lesson I thought I’d already learned: that the community you are trying to build is great; but the community you have is even more important.

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Class WordPress Postrank Comments 202

Kikolani

JUNE 8, 2012

Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. 26 Tips for Integrating Social Media Activities – How to create an integrated social media campaign and integrate the different components of social media to achieve optimal benefits. The Resources Mashup.

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Mashup Resources Meme SEO 113

Small Business Mavericks

MAY 2, 2011

However, successful e-mail campaigns generally produce a higher response rate. You can follow any responses to this entry through the RSS 2.0 One Response to “Why E-mail Marketing Still Works&# residential listings says: May 7, 2011 at 11:54 am E-mail marketing is still a sure way fire marketing strategy.

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Marketing Case Study Press Release Small Business 70

Laurel Papworth

AUGUST 3, 2010

Bookmark This: If youre new here, you may want to subscribe to my RSS feed , follow me on Twitter SilkCharm or get these blog posts in email when you want! By the way quick question: have you ever had a politician respond on your blog with a comment? Or respond to your tweet? Lemme know? Facebook talks like a pirate.

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Mashup Flash Mob Avatar Technorati 100

Waxing UnLyrical

DECEMBER 14, 2010

One applicant spoke about an Australian ex-Prime Minister’s use of social media as a fundamental part of his election campaign in engaging young voters. He has also sat on the admissions panel for RMIT’s Bachelor of Communication (Public Relations) and tweets about everything from Masterchef to media relations.? Liked what you saw?

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Class How To Applications Course 227

Small Business Mavericks

MARCH 20, 2011

I like what Matt McGee had to say about NARs blog comment advice: Commenting on blogs can help with exposure, but it’s not a “campaign” and isn’t likely to make a search engine think your site is trustworthy, either. You can follow any responses to this entry through the RSS 2.0 About Us What’s a Maverick?

Real Estate 79

Real Estate SEO Case Study Small Business 79

Waxing UnLyrical

NOVEMBER 11, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Thank you so much for letting me know about the campaign and allowing me to be a part of it. Thank you so much for sharing it with us and for being such an important part of todays campaign. That is why I, today, Return the Favor.

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Class Comments Transportation Twitter 264

Waxing UnLyrical

OCTOBER 14, 2010

This cultivates a thinking community where information is evaluated, and then adapted and built upon. Steve Crescenzo observes this problem in corporate communications. Corporations constantly churn out copy for communication channels and PR campaigns. He’d love to grab a gab on Twitter. Regardless, thanks for visiting!

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Class Flickr WordPress Template 178

Waxing UnLyrical

DECEMBER 21, 2010

It really is a community. I think what delights me most about Amplify is that there really is a community sense to it. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. And hey – do tune in tomorrow to the Ampalooza , won’t you? Thanks so much for stopping by WUL!

Social Networking 270

Social Networking Class Comments Conversation 270

Waxing UnLyrical

JANUARY 7, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Kill Relationships With A Slap In The Face January 7th, 2011 Tweet Tell me when Last April, I was approached to speak at a PR conference targeted to health care professionals by a former vendor.

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Class How To Health Care Comments 207

The Way of the Web

JUNE 24, 2010

The importance of experiencing your community → Why does the UK budget reward print and punish web? to 20% from 4th January, 2011. Web Strategy Wikinomics Rankings ← Could the internet make us all nicer people? But internet access does get VAT charged and will therefore be subject to the increase of 20% in January.

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Repository Blogroll Disqus Journal 31

Myrland Marketing

OCTOBER 6, 2010

3) &# In 2011, we have to look at how to diversity you as a brand.&# 5) &# The ave user is connected to over 80 community pages, groups or events [on Facebook].&# –> “Think continuum vs. campaign.&# 1) &# By this time next year, you, as a brand, will spend more time on Facebook than on Twitter.&#

Facebook 88

Facebook Social Media WordPress Syndication 88

Techipedia: Tamar Weinberg

JANUARY 5, 2012

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. New Edition of the Ranking Factors for 2011 is Now Live !: It’s pretty exhaustive too.

Marketing 264

Marketing SEO Case Study Small Business 264

Akamai Marketing

MARCH 29, 2011

Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. Are you trying to create community? taracoomans Posted March 29, 2011 at 11:48 PM Dig in, Dania! Or someone said you should so your considering it.

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Press Release Technorati Klout Metrics 238

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. I’d love to know.

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Class Press Release Flickr Comments 279

Waxing UnLyrical

JANUARY 25, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Etsy’s PR Nightmare: Greeting Cards Making Light Of Rape January 25th, 2011 Tweet Guest post by Steff Metal [Update from Ed.: Image: striatic via Flickr, CC 2.0 Regardless, thanks for visiting!

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Class Policies Flickr Comments 215

Waxing UnLyrical

NOVEMBER 18, 2010

But if you are a corporate communications manager, you should really think about whether or not you might be better served by tracking the presence (or absence) of specific campaign messages instead of plain old sentiment. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email.

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Crimson Hexagon Sentiment Analysis Sample 200

Kikolani

DECEMBER 31, 2010

Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week. 11 awesome self-improvement ideas for 2011 – great ways to better yourself in the new year. 5 privacy alerts to watch for in 2011 – social networks, location based leaks, and more. Photography.

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Mashup Resources WordPress Reputation 132

Waxing UnLyrical

NOVEMBER 1, 2010

One planned initiative will involve the development and advancement of a comprehensive set of standards to measure results of public relations campaigns. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Here’s a clip. Maybe it’ll be change we can believe in.

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Class Education Metrics Creative Commons 258

Kikolani

NOVEMBER 16, 2012

Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. I always find it interesting to hear the business applications that others use and felt this would be a beneficial post for the community. Or subscribe directly to Fetching Friday only via RSS or email.

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Mashup Resources RSS Sentiment 122

Waxing UnLyrical

DECEMBER 7, 2010

When we pursue relationship-building with our stakeholders, we’re trying to build goodwill through our outreach campaigns and programs. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Image: Heart Industry via Flickr, Creative Commons Thanks so much for stopping by WUL!

Reputation 183

Reputation Postrank Class Tourism 183

Convince & Convert

APRIL 19, 2012

The RSS feed is: [link]. I think this is an 18 month play for social media advertising, for the social agency community. Saying “look, we’re going to do your community management, we’re going to do your social listening, we’re going to do your monitoring. Listen Now. Find us on iTunes: [link].

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CPM Advertising CPC Compete 118