How OWN Creates Community and Multi-Platform Success With Social Video
Social Media Strategies Summit
NOVEMBER 27, 2018
When her show ended in 2011, it was obvious she wasn’t going anywhere. To reach their goal, LeBas and his team realized Super Soul Sunday had to become a multiplatform brand. Specifically, would women of color be interested in a dedicated social community? Their audience research confirmed: They wanted curated content.
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