2011 B2B Communities Video 
Social Media Strategies Summit
AUGUST 11, 2022
Building a brand community isn’t about improving vanity metrics like engagement and follower count. According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. Nine in ten consumers read reviews before making a purchase, so building review functionality into your community makes sense.
Ignite Social Media
NOVEMBER 23, 2020
And if you’re curious as to which type of content is the most effective, we’re seeing increased investments in video content across social, with a 21% increase in video ad spending projected for 2021. Engaging content types such as video, canvas ads , carousel ads , or Stories are a great way to break through to audiences.
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Unmetric
OCTOBER 25, 2019
In 2011, we set out to elevate the way marketers create and analyze their social media strategies. The challenge: No one was excited to learn more about IT solutions on social media where cat videos dominated. Brands were concerned about things like audience sizes and how fast they were growing their communities.
Hootsuite
JULY 4, 2022
While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. It has popularized short-form vertical videos with a very different tone than other platforms. 93% of TikTok users have taken an action after viewing a TikTok video. This video alone had 3.4
Buffer Social
NOVEMBER 13, 2017
” Now, as we close out 2017, it’s clear that LinkedIn is quickly becoming a force to be reckoned with in the world of B2C and B2B marketing. 2011 (140M members): LinkedIn goes public. In the long-term, this will be a game-changer for marketers and brands in the B2B space. 2015 (330M members): $1.5B Launch of Pulse.
Social Media Strategies Summit
OCTOBER 21, 2021
And for another, the business community seems to like it too. Doug Conant is a veteran businessman who was president and CEO of the Campbell Soup Company until 2011. 6 of the Best B2B Brands on Social Media Now. Only 12% disagree. The Future — A leader must create a clear and tangible path for a more prosperous future.
Buffer Social
NOVEMBER 8, 2023
Events are just content presented live, after all — and they can be an important source of content to repurpose for short-form videos on social media, YouTube videos, or even blog posts. Events can also be a great way to introduce potential customers to your offering and expertise.
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