How OWN Creates Community and Multi-Platform Success With Social Video
Social Media Strategies Summit
NOVEMBER 27, 2018
When her show ended in 2011, it was obvious she wasn’t going anywhere. Video content was also repurposed and monetized on social. They discovered 3-5 minute videos were the sweet spot for their audience. Specifically, would women of color be interested in a dedicated social community? The Know: An OWN Community.
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