article thumbnail

Navigating the Higher Ed Enrollment Cliff: How Social Media Managers Can Position Their Institutions for Success

Social Media Strategies Summit

She shared her findings with an audience at our 2023 Social Media Strategies Summit Higher Education Virtual Conference. To understand why , you must rewind the 2007 – 2008 financial crisis. Strategy #1: Build Collaboration With Campus Partners Social media is a collaborative environment.

article thumbnail

Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

So, how did the vacation rental marketplace become a trailblazer in the hospitality industry? Founded in 2008, Airbnb struggled to build trust in its unique business model initially. In this exponential success, social media played a significant role. But how did they hit the marketing bullseye with their social handles?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Twilight renaissance: Why retailers need social media for trend forecasting

Sprout Social

But thanks to the combined forces of Netflix and social media, teens are flocking to thrift stores to find everything you probably wore back in 2010. Even a vampire romance movie from 2008. How social influences fashion trends. Social media has changed the way we consume information and naturally, that applies to fashion.

Retail 126
article thumbnail

17 Pop Culture Moments That Blew Up on Social Media in 2023

Buffer Social

As the year winds down, it's time to stroll down memory lane and revisit the moments that defined 2023 on social media. From box office records to a near-clean sweep of the Academy Awards, each moment resonated deeply on social media, sparking discussions, celebrations, and, yes, memes. So many memes. 

article thumbnail

10 Reasons Market Research is Critical to Social Media

Adam Cohen

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265
article thumbnail

The Gig Economy, Social Media and the Future of Work

Socialmedia.biz

The gig economy is the most visible element of a shift taking place in working patterns across many industries. Growth of the gig economy and social media. When the recession hit in 2008 , it saw the birth of freelancing apps, such as TaskRabbit and online storefronts like Shopify. Social media has many roles.

article thumbnail

Social Media Chat Tuesday, July 21st

Adam Cohen

Marc Meyer and Jason Breed have done an amazing job over the last year plus bringing in some highly respected and social-media-knowledgeable folks like Chris Brogan , Amber Naslund , Beth Harte and Jason Falls. When combining social media with other interactive marketing practices, the results can magnify both.