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In The Trust Economy, Marketers Are Bankrupt

Twist Image

It's getting ugly for marketers. Too bad, because marketing is just starting to get good. We have a major issue with marketing and it needs to get solved soon if our future it to be as bright as we hope. Bottom line: marketers need to prove the business impact of our work. Seems simple enough, doesn't it? So, what's left?

Marketing 105
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Why Alps Bethneck is 5 Years Old

Ari Herzog

This is a guest blog post by Stephen Black. 2007: Facebook. Blogs — “web logs” as they were first called, began to appear. It was likely in 2007 and I never really used it. 2012: Today. When he's not blogging, Ari helps brands improve their digital media marketing. This is his story. Foursquare?

MySpace 187
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Time for an Update

Net-Savvy Executive

A blog that's been going for more than 11 years has a backlog, so I put together a highlights page to collect some of the more interesting posts. 2012) is the other one that explores things we're not doing yet. Getting stuff from the white board to a blog post is just the first step. Thanks for the push to add to my skills.

Privacy 40
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17 Content Marketing Trends to Keep an Eye On

Writtent Blog

Content marketing — like any other type of online marketing — is continually changing and evolving. Meaning, if your content campaign today looks just like it did in ‘07, then it isn’t as effective as it was in 2007. Social media marketing is the most popular content promotion tactic by a mile. Image source.

Trends 95
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Harlem Globetrotters Press Release: Not Sure Why I Got It, But I Kind of Like It

Adam Sherk

Life is better with buckets of water and confetti: 2) To prove the point that blogs sometimes do publish press releases verbatim, as I referenced in a post about a PEJ study on original news reporting a couple years ago. billion media impressions in 2012. So here is the complete press release. PHOENIX, Oct.

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2014 Reboot: Get Ready for the New Year With a Blog Overhaul

ProBlogger

We are mining ProBlogger content this week for super-useful information to kick-start your blogging year with gusto. Today we delve into the world of giving your blog a shake-up for 2014 when you’re a bit weary of the same-old same-old. Ryan Barton, author of Smart Marketing , shows us the way. This is a low point.

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Summer Reading (Summer Not)

Net-Savvy Executive

Not a summer book, but worth mentioning is Nassim Taleb''s Antifragile (2012), which hides some thought-provoking nuggets in its pounds (kilos) of pages. Antifragile is the follow-up to The Black Swan (2007), and its point is either to illustrate how to deal with the dark birds or to send the reader running to a philosophy refresher course.

Class 44