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Finding Keywords: The First Step to Blogging Success

Waxing UnLyrical

Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. Take every question your company gets asked and consider writing a blog post to answer it. Guest post by Sean McGinnis.

Adwords 278
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Why Alps Bethneck is 5 Years Old

Ari Herzog

I was the creative director for a company doing online video and games. One night in 2006, over Tiger beer and carrot cake at a hawker center , my designer friend Little Ong told me about Multiply. Another friend, Dinnertube , started posting videos on Youtube in 2006. I opened an account as soon as I got home. Got a question?

MySpace 187
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10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers

Buzz Marketing for Technology

Be aware, however, that Facebook has guidelines concerning calls-to-actions, offers and anything else resembling blatant advertising on company pages, so it’s important to make sure you’re current on usage guidelines. One of the most important aspects of Facebook marketing is finding out who’s using it to access the company website.

Brands 279
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Is SearchDex A Scapegoat? | Small Business Mavericks

Small Business Mavericks

The New York Times published a story on Saturday about huge retailer J.C. Penney directed SearchDex to buy links, in which case, both companies are at fault. Don’t think the company’s silence means that J.C. – The New York Times published a story on Saturday about huge retailer J.C. Either J.C.

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The Best Job in Social Media

Convince & Convert

This week: From ExactTarget , a case study about how women’s fashion retailer Caché used cross-channel marketing to generate enormous sales. “The company’s willingness to embrace social as a means to this very fast news cycle has helped, but also just being able to plan. Four Your Information.

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The Customer Is (Not) Always Right

Twist Image

In fact, let's be honest: sometimes the expectations of consumers is so far beyond the pale that anything the company does to try to please them will be met with grumbles and complaints. "How likely is it that you would recommend this company to a friend or colleague?" " Publicly, this may be the proper posture.

Hotels 109
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Use Humor and Ridiculousness to Reach Your Audience

Convince & Convert

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. When he was with IBM, Tim was instrumental in putting together their first YouTube video in 2006. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. Listen Now. The RSS feed is: [link]. Find us on iTunes: [link].

Committee 139