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What’s Your Mobile Marketing Strategy?

Small Business Mavericks

Amidst all the hype with social media, there’s a growing trend that sometimes gets lost in the shuffle: Mobile marketing. Before starting my own company in 2006, I worked for 16 years in the wireless industry for AT&T Wireless and Cingular, so I’ve watched mobile develop over the years with more than a casual passers-by interest.

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The Best Job in Social Media

Convince & Convert

From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. “The company’s willingness to embrace social as a means to this very fast news cycle has helped, but also just being able to plan. Listen Now . Four Your Information.

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Six Links Worthy Of Your Attention #134

Twist Image

"UK-based Vodafone is one of the big mobile communications companies in the world, with business in Europe, the UK, the United States, Asia Pacific, Africa and the Middle East. Boy writes letter to LEGO after losing minifigure, gets awesome response - Yahoo. " (Alistair for Mitch). " (Hugh for Mitch). bitcurrent.

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Why You Should Fix Your House Before Inviting People Over

Techipedia: Tamar Weinberg

And the more intricate your external efforts become, the more social, mobile, and interactive your website must become. That’s good stuff, but what makes the website truly great is the inordinate amount of social and mobile integration. Calling attention to mobile apps? Social and mobile profile calls to action?

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7 Traits of Highly Effective Viral Videos

Techipedia: Tamar Weinberg

It’s why T-Mobile succeeded with a flash mob. To be sure, though, solicit feedback from a group of trusted peers not directly involved in your company or marketing objectives before going ahead with publishing the video, since you need an unbiased opinion. Answers Yahoo! © 2006-2010 Tamar Weinberg.

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The FASTForward Blog " Managing Personal Knowledge: Setting a Foundation for Transformation? : Enterprise 2.0 Blog: News, Coverage, and Commentary

Buzz Marketing for Technology

s companies can use technology to place users in control of information, and is home to ongoing discussion about the user revolution and Enterprise 2.0 December 2006. Mobile Messaging 2.0. Mobile Phones. Yahoo Search blog. opportunities and challenges. More info here. January 2008. December 2007. November 2007.

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Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. Companies have to engage with their buyers, especially the early adopters, and make sure they’re happy.