You may have a persistent explicit search on your name or your company, and every time Google News has a positive hit, you get an update. Blinkx , the video search engine, was talking about leveraging implicit search back in 2006 with a tool it calls Pico , which found relevant results to display alongside your usual activity. Any time you have a big company (like Google ) talking about getting to know you even better, based on information discoverable, either public or private, it is not surprising to hear cries of concern over privacy. What do I mean? What about dating? MORE >>

If you’ve been sleeping lately and haven’t heard about the new mobile “barcode&# device called QR Code , then allow me to be the first to give you a heads up. think QR Codes represent the future of online marketing – at least, the future of mobile marketing. Right now, there are just a few companies using it successfully. The bottom line is: QR Codes are powerful new mobile marketing tools that will transform mobile marketing in the same way that low-cost and no-cost shopping cart software transformed online marketing. MORE >>

According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website. If there’s no stylistic connection between a company’s Facebook page and its main website, visitors may not trust that the page is legit. Be aware, however, that Facebook has guidelines concerning calls-to-actions, offers and anything else resembling blatant advertising on company pages, so it’s important to make sure you’re current on usage guidelines. It simply can’t be Facebook’s fault…. MORE >>

Local/Mobile Search. How to Develop a Social Media Strategy: A Roadmap for Integration (Very Official Blog): Shannon Paul did an amazing job on this post that presents questions and answers that will help companies consider their goals for the creation of a social media strategy. Preparing a Social Readiness Gameplan in Seven Steps (Logic+Emotion): How can companies adequately prepare for social media monitoring and marketing? Ways Companies are Using Social Media to Lower Costs (Mack Collier): Just what are the benefits of social media? All companies do. MORE >>

Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Mail Today Story on Identity Theft on Facebook, Orkut and Twitter Outlook Money Story on Being the Chief Marketing Offer of You Inc » Hindu Story on Mobile Marketing in India Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! was recently quoted in a Hindu story on mobile marketing in India. For more, read my bio. Lets talk. MORE >>