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B2B Social Media: 4 Ways to Sell the Value to Management

Convince & Convert

Guest post by Eric Schwartzman , coauthor of S ocial Marketing to the Business Customer , the first book devoted exclusively to B2B social media communications. Once you’ve discovered the right phrases to monitor, showing these types of conversations to decision makers is a very compelling way to sell B2B social marketing.

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7 examples of influencer marketing campaigns

Sprout Social

The skincare brand invited a diverse group of 18 influencers including reality television star Dami Hope , esthetician Sean Garrette and lifestyle creator Ishini Weerasinghe. The Munchkins® campaign plays on the donut brand’s American Runs on Dunkin campaign, a tagline the company has used since 2006.

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Why You’re Not Going to Be a Thought Leader in 6 Seconds

Convince & Convert

In 2006, she launched her marketing strategy consulting business and by 2009 wanted to write a book. Finding a group of friends to amplify each other’s messages on social media can create a very positive echo chamber around the quality of each other’s work. In short, if you talk about how great you are, no one will listen.

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What Is Your One Big Truth About Social Media?

Diva Marketing Blog

We had those conversations with Vox between 2006 and 2009, which predated Facebook with sharing to different audiences. How Do You Build B2B Relationships Using Social Media? Facebook, Yahoo, Google and others have a lot to learn from these guys. Social media are still about people-to-people conversations.

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Driving Long-Term B2B Growth with an Omni-Channel Presence

Webbiquity SMM

68% of B2B buyers now purchase goods online via their phone or tablet (and soon maybe their Apple watch). With many areas of B2B procurement beginning to look more like consumer transactions, 83% of B2B sellers understand long-term success is dependent upon implementing an omnichannel strategy; however, most have yet to create one.

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Aloha Summit Links: Overview of Online Video

Bare Feet Studios

Viddler.com – great for building communities and groups, embedded comments travel with the episodes; developing B2B features and services You can also do web cam recording right in to the browser at Viddler too. They charge for bandwidth also; most of the other services are free.

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The FASTForward Blog " Managing Personal Knowledge: Setting a Foundation for Transformation? : Enterprise 2.0 Blog: News, Coverage, and Commentary

Buzz Marketing for Technology

December 2006. B2B Vertical Search: Enabling Information Discovery and Decision Making for an Industry Communityâ?? - Gilbane Group. January 2008. December 2007. November 2007. October 2007. September 2007. August 2007. April 2007. March 2007. February 2007. January 2007. Contributor Archives. Charles Armstrong. Jon Husband.