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Conversation Gained-How to Determine Influence in B2B Social Media

Direct Marketing Observations

For me, those postulations and assumptions began back in 2006, so I’ve got 11 plus years of data and experience on what I think and what I think I think. Now B2B marketing? B2B influencers? Pro Tip #2: You don’t need any tools to do B2B social media marketing effectively. Especially in a B2C setting.

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Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide

Webbiquity SMM

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers? Guest post by Ariel Applbaum.

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B2B Social Media: 4 Ways to Sell the Value to Management

Convince & Convert

Guest post by Eric Schwartzman , coauthor of S ocial Marketing to the Business Customer , the first book devoted exclusively to B2B social media communications. Once you’ve discovered the right phrases to monitor, showing these types of conversations to decision makers is a very compelling way to sell B2B social marketing.

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Giles Palmer on Old vs. New Work Ethic

Oktopost

He spun Brandwatch out as a product company in 2006 and launched the first version of ‘Brandwatch Analytics’ in August 2007. Radically Transparent , is a podcast geared towards the modern-day B2B marketer. Stay in the Loop.

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What is Good Engagement Rate?

Oktopost

Want to hear more from renowned B2B marketing leaders? Eventually, he started his own marketing company, SiteLogic in 2006. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Catch all episodes here. Episode Summary.

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7 examples of influencer marketing campaigns

Sprout Social

The Munchkins® campaign plays on the donut brand’s American Runs on Dunkin campaign, a tagline the company has used since 2006. The “Define Your Load” campaign won a Cannes Lion for B2B Creative in the Challenger Brand category in June 2023. This year, they’re bringing it back with their latest campaign: America Runs on Munchkins®.

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How to build a Lead Nurturing Super Highway!

Buzz Marketing for Technology

He started out as a Programmer, turned System Engineer, turned B2B Salesman, turned Business Owner. In 2006 he started Federal Appliance, another VAR that used innovative tools to find new customers. About Dale Dale Underwood has been in Information Technology for 25 years.

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