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The History of Social Media in 33 Key Moments

Hootsuite

The history of social media is a long and storied one. It’s bursting with pivotal moments like the launch of Instagram Stories, to that one time Zuck was on trial for Facebook privacy issues, to…honestly, let’s just look at the entire social media history timeline. So, how old is social media?

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A digital media framework for smart marketing communications

Sherrilynne Starkie

This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge. How Canadians use Social Media. Canadians love social media. The fourth most-popular social network for Canadians is Instagram. Canadian Media Consumption Trends.

Marketing 367
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A digital media framework for smart marketing communications

Sherrilynne Starkie

This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge. How Canadians use Social Media. Canadians love social media, especially in Ottawa. The fourth most-popular social network for Canadians is Instagram.

Marketing 195
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Four theories on the declining trust in Canadian social media

Dave Fleet

One of the interesting notes in this year’s Canadian Trust Barometer results was that trust in social media has fallen over the last year. One of the interesting notes in this year’s Canadian Trust Barometer results was that trust in social media has fallen over the last year. The gradual decline of Twitter.

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How to Use UTM Parameters to Track Social Media Success

Hootsuite

Bonus : Download a free guide and checklist to help you convince your boss to invest more in social media. UTM parameters are just short pieces of code that you can add to links — for example, the links you share in your social posts. Paste your link into your social media post and shorten it if you have not already done so.

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15 New Social Media Apps & Platforms You Might Not Know About

Hootsuite

Social media is always evolving to satisfy the needs and interests of its users. New social media platforms emerge to serve specific audiences or to offer something different. Not all new social media apps will blow up like TikTok. New social media apps and platforms marketers should watch in 2022.

Platform 142
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How to Make Stunning Social Media Graphics Even if You’re Not an Artist

Hootsuite

Not every social media manager is a pro graphic designer, but it’s often an expectation of the job. Read on to learn how to make social media graphics that look professional. What are social media graphics? Social media graphics are pieces of visual content that are shared via social networks.