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A digital media framework for smart marketing communications

Sherrilynne Starkie

Before 2005 our goal was to get our clients in the news. Before 2005 this would have included customer magazines, flyers or newsletters. No matter the communications challenge–marketing, advocacy, community relations, employee engagement–the best solutions have pieces from all four quarters of the digital media landscape.

Marketing 367
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Before 2005 our goal was to get our clients in the news. Before 2005 this would have included customer magazines, flyers or newsletters. When people see the term Paid Media they often think ‘advertising means huge budgets’ This is not necessarily true. Google is prescriptive about how to present information.

Marketing 195
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article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

Before 2005 our goal was to get our clients in the news. Before 2005 this would have included customer magazines, flyers or newsletters. No matter the communications challenge–marketing, advocacy, community relations, employee engagement–the best solutions have pieces from all four quarters of the digital media landscape.

Marketing 199
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What is Reddit, and Should Your Brand Be Using It?

Hootsuite

That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. Users create posts in topic-based communities — called subreddits — and interact in comment threads. Reddit launched in 2005 and sold to Conde Nast less than a year later for $10 million USD.

Reddit 100
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How Does the YouTube Algorithm Work? A Guide to Getting More Views

Hootsuite

YouTube usually isn’t known for being super transparent with creators or advertisers about how the proverbial sausage is made. YouTube’s first video was uploaded in 2005. But here’s the long answer, too: 2005-2012: View count (a.k.a. So how do you optimize your channel and videos to work with it, not against it?

YouTube 145
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Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide

Webbiquity SMM

The two companies were created six months apart; Myspace was founded in August 2003 and by July 2005 was bought by News Corp for 580 million dollars. million dollars from Accel Partners in May 2005. social web site, surpassing Google in site visits. In 2006, Myspace was the most visited U.S.

B2B 190
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Make Your LinkedIn Profile Work for You | chrisbrogan.com

Buzz Marketing for Technology

Here’s the first paragraph of my summary: I show businesses how to use social media technologies for external community building and outreach, and for internal collaboration. Participate in the Q&A function to share your expertise (it’s like free advertising, when done tastefully). December 2005. October 2005.

LinkedIn 279