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Digital grassroots: the Internet fights back

Sherrilynne Starkie

It started in 2004 when a legislative committee held a series of hearings on digital copyright reform. It heard about many contentious issues from industry representatives but when the report was published, the public interest was entirely absent. People will increasingly seek to influence policy, companies and communities.

Committee 312
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6 Tips to Make Your Email Marketing More Effective

yMarketingMatters

Jupiter Research reports effective email marketing campaigns can produce nine times the revenues and 18 times the profits of broadcast mailings. No wonder there’s such hostility towards the industry. This will ensure that your email marketing campaigns go into your subscribers’ inboxes, not their junk mail folders.

Tips 216
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Dove’s Inner Beauty and the Brand Experience

Cortex

In 2004, Dove launched its “ Real Beauty ” campaign that resonated with millions of women across the world. This campaign changed Dove’s future as a beauty brand and has changed the beauty industry forever. Dove is a perfect example of a brand experience that captures people’s hearts using emotional marketing.

Brands 40
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4 Brands Embracing Diversity in Their Content

Pixlee

Brands who embrace diversity in their campaigns, content, and hiring practices are representing a wide range of races, genders, orientations, and abilities, to name a few things. Check out how these four brands are embracing diversity in their content and marketing campaigns. Inclusive marketing is more than just a buzzword.

Brands 77
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6 Tips to Make Your E-Mail Marketing More Effective

yMarketingMatters

Jupiter Research reports effective email marketing campaigns can produce nine times the revenues and 18 times the profits of broadcast mailings. No wonder there’s such hostility towards the industry. This will ensure that your email marketing campaigns go into your subscribers’ inboxes, not their junk mail folders.

Tips 178
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7 Smart Ways You Can Use TBT To Grow Your Brand on Social

Hootsuite

This company has been in the same office since the 1970s, which makes for some great before and after photos: View this post on Instagram A post shared by AGS Company Automotive Solutions (@agscompanyauto) 2. Brands of any size can get in on the fun by showing the evolution of their office over the years.

Brands 145
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Social Media New Year’s Resolutions That You’ll Have Fun Achieving

agora pulse

College students were the target audience for Facebook when it went live in 2004. Those college students of 2004 are the older millennials of today. Marketers are now using TikTok to amplify Instagram campaigns and vice versa. According to recent research, 89% of customers expect companies to act with integrity at all times.