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Digital grassroots: the Internet fights back

Sherrilynne Starkie

It started in 2004 when a legislative committee held a series of hearings on digital copyright reform. It heard about many contentious issues from industry representatives but when the report was published, the public interest was entirely absent. People will increasingly seek to influence policy, companies and communities.

Committee 312
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7 Smart Ways You Can Use TBT To Grow Your Brand on Social

Hootsuite

This company has been in the same office since the 1970s, which makes for some great before and after photos: View this post on Instagram A post shared by AGS Company Automotive Solutions (@agscompanyauto) 2. Brands of any size can get in on the fun by showing the evolution of their office over the years.

Brands 145
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Dove’s Inner Beauty and the Brand Experience

Cortex

In 2004, Dove launched its “ Real Beauty ” campaign that resonated with millions of women across the world. This campaign changed Dove’s future as a beauty brand and has changed the beauty industry forever. Dove is a perfect example of a brand experience that captures people’s hearts using emotional marketing.

Brands 40
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6 Tips to Make Your Email Marketing More Effective

yMarketingMatters

No wonder there’s such hostility towards the industry. When choosing an ESP, make sure the company has strict anti-spam policies and complies with the guidelines of CAN-SPAM. So it’s a good idea to make sure your company name is clearly stated there. So as a permission-based business email marketer, what can you do?

Tips 216
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Social Media New Year’s Resolutions That You’ll Have Fun Achieving

agora pulse

College students were the target audience for Facebook when it went live in 2004. Those college students of 2004 are the older millennials of today. According to recent research, 89% of customers expect companies to act with integrity at all times. Is there any company news or announcements you should feature?

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How to get Yelp reviews & improve your online standing

Sprout Social

Founded in 2004, Yelp’s platform has evolved to be a go-to site for consumers to research and express their opinions on the businesses they frequent. For businesses in industries like food and beverage, local services and medical, reviews can make a significant impact on brand sentiment. Why are Yelp reviews so important?

Review 125
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Eight steps to thriving on information overload

Buzz Marketing for Technology

d post an article I originally published 10 years ago in the October 1997 issue of Company Director magazine. Information overload is a fact of life for company directors, senior managers, and all professionals. For now, I thought Iâ??d Everything I wrote is still completely valid. John Naisbitt, author of Megatrends.

Web 2.0 244