Statistics on Advertising during a Recession
Buzz Marketing for Technology
NOVEMBER 20, 2008
As marketers we are so often faced with the dilemma of having to cut advertising in times of economic softness. Not only did I thank him for writing this paper, blogged about it, tweeted it but I also invited him to do a podcast with me so stay tuned. But here is some real data that you can use to illustrate why that is a bad idea.
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