Blogging. 21 Real Blog Metrics Your Company Needs to Track : Whether it’s pageviews, time on site, calls to action, or reader comments/votes, all of these metrics are helpful to fulfill certain goals, such as understanding how engaged your readers are, finding out where the readers are most interested, or whether your sales are being supported by appropriate content, so take a look at this post, reevaluate your blog, and see if you need to fix it up a bit. Definitive Guide to Blog Content Scraping & How to STOP It! Creating a Corporate Blogging Policy? MORE >>

Personal Branding: The five elements of being seen as a thought leader through crowdsourcing Marketing Research: Cold, hard cash versus focus groups Social Marketing: Twitter contest boosts followers 43% Online Marketing: Cyber Monday reactions from 17 of your consumer marketing peers Archives January 2011 2011 2010 2009 2008 2007 2006 2005 2004 2003 2002 2001 2000 Sherpa Bloggers Adam T. " Jon Miller, Marketo Learn More Recent Comments Kirk Taylor : That’s great advice for anyone writing a blog. Recruit multiple bloggers Effective blogs are updated frequently. MORE >>

The Spinks Blog A Fresh Look Into Social Media Home About Contact Me Under 30 Professionals “Is This Social Media Bubble Deadly?&# we transitioned into Blogs becoming the preeminent communications platform because it was easy and people could talk to their hearts content. Now we’re transitioning into the “Social” web where the current batch of tools are easier to use than ever and blogs are giving way in some quarters to the speed and brevity of micro-blogging. Michael Bourne wrote about this on Stuart Foster’s lost jacket blog. Then during Web 2.0, MORE >>

But then the tech bubble burst and the 9/11 tragedy enveloped our country and then our economy became almost as bad as the Great Depression and suddenly those of us in the profession realized nothing would ever be the same as it was before 2001. Publications were shuttering test labs, not only to cut costs because advertising was still down, but also because  IT buyers were blogging about their experiences with Sun’s products. I’d like to introduce you to one of the smartest PR pros I know. Ted is one of the few communication professionals who truly understands it. MORE >>

Jersey Finance is a non-profit making organisation formed in 2001 to represent and promote Jersey as an international financial centre of excellence. Facebook – Focused on enhancing our current Education Programme to engage and interact with students by posting relevant content, running targeted advertisements and encouraging interaction with our content. Tell us about Jersey Finance’s remit and what the current marketing objectives are? When did you decide to adopt social media as part of your online marketing strategy, and why? Watch this space! MORE >>