Sat.Sep 17, 2011 - Fri.Sep 23, 2011

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Two Ways To Quickly Improve Your Communications Plans

Dave Fleet

Tweet. I’ve worked in communications for a while now, and one thing I’ve noticed — consistently — is that the same two elements of communications plan get overlooked time and time again: Objectives. Strategy. These almost always get sacrificed in favour of the bright, shiny part of the plan: tactics. What’s more, your objectives and strategy are the most important part of the plan.

Loyalty 345
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How to Measure Your Social Media ROI [Infographic]

Mindjumpers

Tweet. With increasing competition in social media, almost everyone wants to grab a share of the “social&# pie. Since almost all brands have taken the first step and made an online presence, it’s very effective if we analyse the benefits of it. An important part of social media is about building valuable and sustainable relations. Therefore, each relation to a customer or user can be of value to the business depending on what kind of contributions the user gives to the community, the scope

ROI 264
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Facebook free? Hardly

Socialized

Amidst the latest extensive changes to the Facebook user interface come complaints from columnists, bloggers and millions of users. Many people are upset with Facebook's constant changes, making it nearly impossible to master the site. These complaints are often met with, "So what? Facebook is free. If you don't like.

Facebook 224
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Monday’s 5 Social Media Must-Reads

Firebelly

Below are 5 social media must-reads that we wouldn’t want you to miss. Study: Auto-Posting to Facebook Decreases Likes and Comments by 70%. By Josh Constine Facebook Pages that automatically publish content to the news feed through third-party apps such as HootSuite, TweetDeck, and Networked Blogs receive an average of 70% fewer Likes and comments on their posts per fan, according to a new study by Applum, developer of Page tool EdgeRank Checker.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Lies, Damned Lies and Mis-understood Statistics

Dave Fleet

Tweet. Earlier this week, All Facebook featured a post on a report by DDB and OpinionWay examining the reasons that Facebook users “unlike” brand pages. The key findings, as reported by All Facebook (the report appears to have been taken down from SlideShare, so I can’t link to it): The brand was no longer of interest to me (49 percent); The information available was not interesting (46 percent); Information was published too often (36 percent); The brand published information

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6 Things To Empower Your Social Media Campaign

Akamai Marketing

What’s needed for a successful social media campaign? That’s sort of like asking what it takes to create a success business. The truth is a successful social media endeavor requires hard work, time, commitment and a dash of good luck. But if your business is considering getting serious about social media with a social media professional, there are some things that you should know.

Campaign 176

More Trending

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Quit Snoozing and Wake N Shake!

Firebelly

I’m one of those “morning people.” When my phone alarm goes off in the morning, I jump out of bed, ready to start the day. My internal alarm often wakes me up before my phone, to be honest. But I know many people who hate mornings more than going to the dentist. They snooze their alarms several times before actually getting up to start the day.

iPhone 170
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Facebook Timeline: There's Plenty That's New

Social Media Marketing

At the f8 developer conference today, Facebook unveiled some major platform changes that will profoundly affect how we use and interact with the site. In his keynote, Mark Zuckerberg said that Facebook's job is to "make it the best way to express who you are." And with a company whose vision is to make the world more open and connected, it's absolutely essential to make it feel like a place you prefer to spend time.

Facebook 167
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United Way Ottawa 2011 | Sherrilynne Starkie

Sherrilynne Starkie

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Facebook Launches Timeline and Expansion of Open Graph

Mindjumpers

Tweet Yesterday, much talked about Facebook Developer’s Conference F8 took place in San Fransisco. It was a much talked about event and it seemed Facebook had something big to announce which would forever change the face internet and I feel as usual the social giant was quite impressive! We were following it quite closely. Following is a sum up of the announcements: Announcement of new profile design: Timeline.

Facebook 169
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Political Ads To Hit Twitter Soon, Is It Too Much?

Firebelly

Twitter has been moving slowly-but-surely in to the ad business over the past year. It started with promoted topics, then promoted tweets and has started to creep in to user timelines and other places across the network. Enter politics. Political ads have graced televisions, radios, and unsuspecting suburban yards for years. Whether it’s for mayor, president, or county coroner , the messages are painted in to our brains for a good 5-6 months of every political season.

Twitter 168
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SEOmoz to Rebrand Itself as Moz

Bill Hartzer

SEOmoz , a search engine optimization company that provides some of the best SEO software tools on the planet, will rebrand itself “very soon” and will be known simply “Moz” SEOmoz, led by Rand Fishkin, will soon drop the “SEO” (which stands for Search Engine Optimization) part of their name. Presumably, this is in line with what I am seeing as a push towards the future of online and internet marketing: there is clear indication from both what I’m seeing

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A week of Foursquare checkins | Sherrilynne Starkie

Sherrilynne Starkie

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Wait, Facebook is MySpace?

Janet Fouts

Facebook is showing off a brand new look and as usual everybody’s in a snit about it. Honestly, it amazes me that they seem to do their re-designs in a total vacuum. Any web developer knows the first rule of web design is to listen to what the client wants, collect their feedback and do a needs assessment. That’s even more true in a social network whose users are often less web savvy and thrown by major UI changes as well as concerned about privacy issues.

MySpace 155
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Leave My Facebook Lists Alone

Firebelly

Before I wrote a post on the new Facebook lists, I was giving them some time to marinate. I wanted to take them for a trial run before I jumped to conclusions that it was another horrible update on the Facebook Wall of Shame, as many other Facebook users have done. After testing them out for the past week, here are my findings: The Smart Lists are, in fact, smart.

List 168
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SEO vs PPC

Idaconcpts

If you want to attract visitors to your site then there are a couple of ways of doing this. Among the most popular and effective ones are SEO and PPC. Which one is better? I have been thinking about this issue for a while and have come up with a few points to try and help me reach a final decision. Let’s take a look. The Cost. PPC stands for Pay Per Click.

SEO 151
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How to Become a Local Business Marketing Expert as a Blogger

Kikolani

This is a guest post by Rana Shahbaz. I am a huge fan of doing easy things because I believe to achieve success in any field you need to do quite a few things over a longer period consistently. For example, everybody knows how to build biceps and most of us love to have those as well. Actually it is not rocket science to build strong and big biceps.

Blogger 156
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Blog posts about social media

Direct Marketing Observations

A tongue in cheek observation of the social media blogosphere. I’m sure I could add a few more slices, what would you add?

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Attention Business Authors: Self-Publishing Is No Longer for Losers

Debbie Weil

A mere five years ago, the idea of self-publishing a serious business book would have been laughable. Self-publishing was for losers, right? Self-publishing was a last resort after not being able to get a book contract from one of the Big Six publishers (Penguin, HarperCollins, Random House, Simon & Schuster, Hachette or Macmillan), or a business book publisher like Harvard Business Press.

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3 iPhone Apps for MLB Fans

Idaconcpts

The iOS is brimming with fun for the baseball fan. It may be true that there are other sports and other seasons, one now need never admit such heresy. Steep yourself in baseball all the year round with the digital drama that only baseball offers. Baseball is the best sport of all as exemplified in George Carlin’s stellar comparison to football. The fact that the rest of the world no longer gets that is the root of much of the world’s disunity.

iPhone 138
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Search Engine Optimization:A Guide To Understanding the Types of Google Penalties

Bill Hartzer

Gone are the easy Internet marketing days when you could just pound your website full of garbage information utilizing key wording in order to meet search engine optimization requirements. Google and other search engines have finally smartened up with regard to these old school practices. They have incorporated rules and will instill penalties if they are not followed.

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Brand Quote of the Day

Direct Marketing Observations

“Our food was already good,” said Denny Lynch, a Wendy’s spokesman. “We wanted it to be better. Isn’t that what long-term brands do? They reinvent themselves.” Is that what long term brands do? or should do?

Brands 131
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Attention Business Authors: Self-Publishing Is No Longer for Losers

Debbie Weil

A mere five years ago, the idea of self-publishing a serious business book would have been laughable. Self-publishing was for losers, right? Self-publishing was a last resort after not being able to get a book contract from one of the Big Six publishers (Penguin, HarperCollins, Random House, Simon & Schuster, Hachette or Macmillan), or a business book publisher like Harvard Business Press.

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Treadmill Desk and Multi-tasking

Convince & Convert

Here’s video proof of my new treadmill desk. I like it a lot. I have significantly more energy in the afternoons, and while I’m not logging a ton of miles (too much travel inhibits usage), I figure 2.5 miles/day (approximately) whenever I’m home is a net positive. I can type (I wrote this blog post while on it), create presentations, do spreadsheets, and even write hand-written notes.

Energy 142
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Speakin' Like Them

Social Media Marketing

"If you wish to persuade me, you my think my thoughts, feel my feelings and speak my words." - Cicero I've previously cited this quote by Cicero as one that demonstrates the timelessness and universality of human nature. First uttered some 2,000 years ago, it is a quote that today is even more important for marketers and communicators to keep in mind as we think about what we're trying to accomplish.

Meme 140
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New Changes on Facebook: Thumbs Up or Down?

The Social Media Incubator

If you’re one of the 750 million (and growing) Facebook users who logged into your profile recently and noticed some changes with the top stories on your news feed and other areas, what do you think about them? According to CNN this week , many users are unhappy with the new changes. CNN quoted Facebook user Franklin Habit who wrote on the site’s official Facebook page , “This is absolutely the worst of the many wrong-headed ‘improvements’ you have made, and that

Facebook 119
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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84% Say They Don’t Like Facebook Changes

Small Business Mavericks

A recent poll shows that 84% of Facebook users don’t like the recent changes they’ve seen in their news feeds. Is anyone surprised ? Just so you know, Facebook didn’t make the changes for users, who use the site for free. They did it for advertisers who are hoping to get their messages in front of your eyeballs. It’s the same model as television.

Facebook 130
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Explore My Brand New Facebook Timeline

Ari Herzog

Less than 12 hours ago, Facebook management spoke at an annual conference about the planned release of a new feature to your profile called Timeline. The screenshot above shows the new look. This short exploratory video elaborates… Follow my lead and learn how to set it up today. Be warned, though: Only other Facebook application developers will be able to see your profile (for now).

Brands 128
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Top 10 Apps for Windows Phones

Idaconcpts

Back in July 2011, I pointed out 4 smartphone releases to keep an eye on , including the HTC HD7S , which is claimed as the most robust Windows smartphone out there. Given the good reception of this Windows Phone, here is a list of top 10 apps available for this smartphone. 1. Lyrics by MusixMatch. Price: Free. One of the few great Windows apps we’ve found that’s not ported from another platform, Musix Match is a lyric search system that gives you access to over five million songs.

Sports 128
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To Build Blog Subscribers, Get Narrow-Minded

Convince & Convert

I had an interesting conversation about blog visitors and blog subscribers with my friend Doug Karr a few weeks ago at the Blog Indiana conference. Doug’s blog covers a wide swath of digital marketing topics , whereas Convince & Convert is of course mostly in the social media lane with occasional dalliances in email, conversion optimization, metrics, and other related topics.

Metrics 120
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Search Engine Optimization:How To Boost Domain Authority

Bill Hartzer

Before you look at the best way to use your Google site you must comprehend the method in which the web’s link graph works and the way that Google rates a particular site in regards to the value. The popular method of SEO techniques is to create a large number of links that take you to a specific page which in turn enhances visits and makes it more popular on Google’s index.