Mindjumpers

DECEMBER 8, 2017

Challenge: L’Oréal Nordic, one of the leading makeup company in Scandinavia, reached out to Mindjumpers with the ambition of leveraging social media on a best practice level for five of their brands; Maybelline New York, La Roche-Posay, Garnier, Vichy and essie. Solution: So, what did we do? We sat down with L’Oréal Nordic and defined a mission for each of the five brands.

Social Media Management 100

Social Media Management Collaboration Project Activities 100

Mindjumpers

DECEMBER 8, 2017

Why do you need an always-on strategy? (And what does ‘always-on’ even mean?). Simply put, always-on is the combination of all the brand content that makes up your social media presence. Not just the campaigns, but all the in-between conversations as well! However, it’s not enough just to post a lot of stuff and expect your audience to be excited. You’ve got to have a something to say and you’ve got to have a strategy on how to say it… Luckily, we can help you out with that!

Strategy 100

Strategy Campaign Conversation Activities 100

Mindjumpers

DECEMBER 8, 2017

The new generation of consumers aren’t necessarily moved by traditional advertising. They look to social media and their online peers for the newest trends, product reviews and inspiration on what to buy. Let’s look at some beauty consumer stats*, shall we? 74% of female beauty consumers shop online for at least some of their beauty purchases. That’s a lot women who like to buy products from the comfort of their own couch (or office chair, or seat on the morning commute).

Buy 100

Buy Instagram Study Trends 100

Mindjumpers

JUNE 30, 2016

Live video has been something reserved only for significant occasions in the past, whether it be a big TV event or an important news story. This is all changing now as social media gives the power to the people and makes it easier than ever to broadcast without a TV deal. So where are we currently? It seems all the giants have joined the party now – YouTube is the latest to jump on board by adding the ability to live stream directly from your phone.

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Compete Tumblr YouTube Video 154

Mindjumpers

JUNE 14, 2016

Facebook Messenger was released 5 years ago and now has over 900 million users. Originally receiving a flood of negativity towards a standalone messaging app , compared to one simple Facebook app, users seem to be warming to it. The decision to make it standalone does make a lot of sense, since messaging is a big part of people’s lives nowadays and Facebook even bought the domain messenger.com to launch a version for web browsers last year.

Facebook 100

Facebook Microsoft Banking Hotels 100

Mindjumpers

APRIL 20, 2016

Every day, every hour and every minute, overwhelming amounts of data is being generated as consumers hit the internet to connect with each other, search for information, watch clips, be creative, download entertainment, shop and do much more. Excelacom recently released new numbers and despite the fact we have all gotten used to enormous volumes and stats, these are still extremely eye-opening: Read Excelacom’s full article here.

Data 100

Data Brands Social Networking LinkedIn 100

Mindjumpers

APRIL 12, 2016

You won’t believe the hidden message in this blog post! Or rather – there isn’t one, I just wanted you to click through and read this. But bear with me – I’m about to suggest something incredibly controversial – a never-heard-before admission by a social agency!*. As much as clickbait is the emotional catnip of our online experience and can drive consistent traffic for publishers like The Daily Mail and Huff Post who churn out multiple stories each day, it’s still hugely annoying to discover you

Brands 100

Brands Feed Feedly Platform 100

Mindjumpers

FEBRUARY 16, 2016

Emojis: Another language that is easy to learn but hard to master for brands. Whether we like it or not, the way we communicate on social media is changing. Just last year, Oxford Dictionary named “Face with Tears of Joy” Word of the Year 2015. SwiftKey also found it to be the most popular emoji across the world. So what is it that is so appealing about emojis in the digital age?

YouTube 100

YouTube ROI Feed Feedly 100

Mindjumpers

JANUARY 11, 2016

The broadcasting war is on between all the social platforms, from live broadcast to accumulated feeds based on specific user’s experience. The first time I saw Instagram doing this was New Years Eve – maybe I am just not a big enough fan of fireworks but I was not that impressed. However, Instagram has created a pretty cool behind-the-scenes compilation from last nights Golden Globes, built by gathering a bunch of participant’s 15-second videos from all the hashtag variations that has be

Instagram 100

Instagram Hashtag Feed Feedly 100

Mindjumpers

DECEMBER 9, 2015

Our ever-growing global network of Local Social Media Managers around the world helps us ensure contextually relevant content through social listening, content production and response management. It’s a network of very talented people who possess great knowledge of social media in their local context – one of them being Nishanth Krish from India who shares his insights into the social media trends, prospects and challenges in India right now.

Social Media 100

Social Media Trends Mobile Social Networking 100

Mindjumpers

DECEMBER 4, 2015

Our ever-growing global network of Local Social Media Managers around the world helps us ensure contextually relevant content through social listening, content production and response management. It’s a network filled with talented people who possess great knowledge of social media in their local context – one of them being Khyati Gandhi from India who shares some of her great insights on the topic below. .

Activities 100

Activities Social Media Film Mobile 100

Mindjumpers

NOVEMBER 17, 2015

The Mindju mpers Network is still going strong. It’s our own ever-growing global network of Local Social Media Managers around the world who help us ensure contextually relevant content through social listening, content production or response management. The network is filled with talented people who possess great knowledge of social media in their local context and we would like to share some of their great insights with you.

Activities 0

Activities Social Media Hashtag Campaign 0

Mindjumpers

JULY 24, 2015

Back in February, our CEO Jonas Klit Nielsen , shared his thoughts in a guest post on Findgood’s Blog. The post addressed the key factors in building a successful client-agency relationship. A new report from the IPA (Institute of Practitioners in Marketing) and Hall & Partners, “ From Mad Men to Sad Men ”, now reveals that the challenge to build and maintain a positive and flourishing collaboration between agency and client is more difficult than ever before.

Nielsen 100

Nielsen Collaboration Compete Meeting 100

Mindjumpers

APRIL 9, 2015

'As a result of globalization and the extent of the Internet, social media have blossomed and made a huge impact in our daily lives. With Facebook, Twitter, Instagram and the like we are more connected than ever. The social media market place offers a big opportunity for brands to market themselves, and today most companies are present on at least one social media platform.

Content 100

Content Sports Case Study Social Media 100

Mindjumpers

MARCH 20, 2015

'At Mindjumpers we have had the pleasure to work with global brands ever since our beginning in 2008. We have evolved from being a ‘two man project’ to become a leading social media management company with more than 30 passionate social geeks working out of Copenhagen. Thanks to clients such as Skype, Elton John Aids Foundation and agency collaborations with Brooklyn Brothers, Mother and not least Sunshine, we have been doing more and more business in and out of London and collected more f

Social Media Management 100

Social Media Management Collaboration Project Social Media 100

Mindjumpers

JANUARY 14, 2015

'The Content Marketing Institute has for the seventh consecutive year compiled 60 content marketing predictions from thought leaders around the world. Here are some of our favorites: • Brands will recognize the role of editor as the missing link to true content marketing effectiveness. We’ve figured out how to create content and how to publish, but can’t move firmly into brand journalism until we adopt and editorial discipline.

Marketing 100

Marketing Case Study Journal Social Media 100

Mindjumpers

JANUARY 9, 2015

'When reviewing 2014 it seems clear that localization has been a bigger challenge than first anticipated by many. Some global brands can now proudly state that they are able to have a global strategic direction alongside with a flexible structure to adapt to local context – the majority however are still lacking behind. Social is Local. An increasing number of agencies are now offering global Social Media services to their clients to help them succeed, e.g. managing multiple Facebook commu

Trends 100

Trends Case Study Communities Class 100

Mindjumpers

DECEMBER 17, 2014

'Last week we discussed the importance of Local Social Management. Today we are going to dig deeper into the topic, by taking a look at a successful case from the National Public Radio in Boston that elaborates on what kind of local stories drive the highest engagement. The Case . In 2011 NPR commenced a project called “The Local Stories Project” , an experiment aiming to localize content on their Facebook page.

Case Study 225

Case Study Project Study Communities 225

Mindjumpers

DECEMBER 12, 2014

'The best performing and most valuable content provides relevance for the user as well as the brand with a great respect for the context. What is happening right now in your local community? And do you take local context into consideration when creating Social Media content for your global brand? We believe that it takes a local to tab into a certain location’s tone of voice and cultural understanding.

Social Media 252

Social Media Brands Content Communities 252

Mindjumpers

OCTOBER 27, 2014

'“You don’t have Facebook in China?”. “No. And also no Youtube, twitter, Instagram…”. “….”. I am Ursula from China, working with Social Media in Denmark. Whenever I start a conversation around Chinese social media, it probably goes like this. This blog post is not written to criticize the Great Firewalls or censorship in China, but to give you an overview of the most popular social network in China called Weibo. .

Platform 251

Platform Social Media Overview Social Networking 251

Mindjumpers

OCTOBER 22, 2014

'With the growing number of social platforms, businesses have numerous ways to communicate with their customers.? Today we are taking a look at the mobile app ‘Snapchat’, that allows for its users to send images that automatically delete themselves a few seconds after being viewed. It seems like Snapchat has gotten a lot of attention in the tech world lately.

Platform 229

Platform Brands Content Mobile 229

Mindjumpers

APRIL 11, 2014

'More than ever before brands must continuously find creative and innovative ways to connect with their target group. Creating relevant and valuable content acts as a doorway that will initiate conversation and keep your target group interested. However, keeping all your creative ideas aligned with your brand’s overall goal is quite another undertaking.

Products 229

Products Tips Banking Content 229

Mindjumpers

MARCH 7, 2014

'Most brands today are active on Facebook, Twitter and maybe Instagram. But if you’re one of the cool kids now, you rule Tumblr! Because Tumblr has potential. Today there are more than 170,000 million Tumblr blogs with 200,000 visits each month. Why are they so popular? Tumblr is a platform based on visual context rather than text, which makes the content easier to comprehend for a larger group of people.

Tumblr 205

Tumblr Guidelines Hashtag SEO 205

Mindjumpers

MARCH 5, 2014

'The following post is part of the Mindjumpers Network series t hat examines the state of social media around the globe. Mindjumpers’ global network consists of local country community managers, creating a platform of multinational professionals. It is their insights enable us to execute and maintain brand communities around the world in a structured, quality assured and cost effective way.

Social Media 200

Social Media Mobile MySpace Trends 200

Mindjumpers

FEBRUARY 12, 2014

'Visual content is with out a doubt the catalyst of audience engagement on social media today. Similar to a gourmet meal your content must allow your audience to eat with their eyes first, which is probably why photos tend to receive twice as many likes as text updates. Pinterest is a great platform for brands to be featured on; the platform allows you to display non-tangible aspects all of which can be related to your product or company through lifestyle portrayals and inspiring mood boards.

Tips 235

Tips Brands Loyalty Fashion 235

Mindjumpers

DECEMBER 20, 2013

'2013 is coming to an end after what has been an interesting year for social media and we think that 2014 isn’t going to be any less interesting. We’ve looked into our crystal ball and made predictions of what we think 2014 has to offer. Real time is king. Most of us have realized that real time content has the potential to engage a large part of the fan base and go viral.

Social Media 269

Social Media Tumblr Smart Phone Mobile 269

Mindjumpers

DECEMBER 6, 2013

'Last week, Facebook once again made an update to the way stories are ranked in the news feed. Facebook is on a continuous basis adapting the news feed algorithm and trying to solve which content that should be displayed to what users, as the News Feed only allows room for a certain amount of content. With the latest update, Facebook has put emphasis on the fact that people use the Facebook News Feed to stay updated – not only about their friends but also about what’s happening in the worl

Feed 222

Feed Feedly News Meme 222

Mindjumpers

NOVEMBER 28, 2013

'A couple of months ago, while working on a project in London, I ran into a devastating and at the same time a truly remarkable and life confirming story: the story of Lotje and her beautiful broken brain, which is now turning into a documentary. It’s going to be an inside view to a remarkable story about the journey and the will of a young women after being struck by a brain tumor.

Film 227

Film iPhone Project Meeting 227

Mindjumpers

NOVEMBER 4, 2013

'Big data meets social media. So unless you’ve been buried under a rock, you’ve probably heard of ‘big data’ as it’s one of the really hyped buzzwords in this industry. And if you haven’t, I’ll give you an example of my first encounter with big data. A while ago I wanted to go visit my cousin in Norway – Tromsø to be exact – so I searched online for plane tickets.

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Meeting Data Social Media Advertising 260

Mindjumpers

OCTOBER 24, 2013

'Guest post by Geoffrey Larson who is a social media and marketing coordinator in the hospitality industry. He enjoys the creative side to his job and draws inspiration from his two daughters. Pinterest is the perfect marketing tool for artists, interior designers, jewelers, landscape architects, restaurant owners, real estate agents and home builders — pretty much any business that has a visually appealing product.

Tips 211

Tips Real Estate Software Retail 211

Mindjumpers

SEPTEMBER 6, 2013

'Instagram has gained a large popularity during the past years – more than 100 million people have signed up and the platform has even outscored Twitter in number of active, daily users. But how can brands benefit from this visual and colorful social medium? We have been taking a dive into how brands use Instagram and here by give you a small collection of really successful brands and campaigns on Instagram – from big, global brands to small, local ones.

Instagram 272

Instagram Brands Tourism Sports 272

Mindjumpers

AUGUST 19, 2013

'Facebook is getting close to its 10 year birthday and today many of us couldn’t imagine a world without the popular social media platform. But how addicted are we really? And what do we spend our time on on Facebook? We fell across some stats at exandedramblings.com from August 2013, with a bunch of recent facts and stats about our behaviour and interests on Facebook.

Facebook 279

Facebook Instagram Issues Social Media 279

Mindjumpers

AUGUST 8, 2013

'In a recent session with a client, Mindjumpers talked about the shift in thinking centered around campaigns, to thinking centered around the idea of Always-On content. We thought we would share some insights on how brands and agencies are building content strategies around this idea of Alway-On. More and more, brands are understanding that in order for their messages to be heard, they need to focus on creating content that is appealing, relevant, and timely, and a lot of it!

Content 242

Content Overview Guidelines Strategy 242

Mindjumpers

JUNE 19, 2013

'Each year, Mindjumpers has been working for clients that do good – such as IRCT (International Rehabilitation Council for Torture Victims) and Hjerteforeningen (the Danish association for heart diseases). This year, our eyes are on the fight against HIV and AIDS – for the Elton John AIDS Foundation (EJAF). Elton John AIDS Foundation is a global organization trying to fight HIV and AIDS with love and compassion – as love is what we need to overcome the stigma that comes with HIV and AIDS,

Campaign 222

Campaign Communities Activities YouTube 222

Mindjumpers

MAY 23, 2013

'It is impossible right now to discuss brands and social media without hearing about the Social Newsroom and real-time content marketing. Oreo brought it to the world’s attention and made it big with their Super Bowl ads, but the concept continues to gain attention from companies and is attracting even more questions about how brands can integrate it into their current social media strategy.

Trends 178

Trends Sports News Social Media 178

Mindjumpers

MAY 22, 2013

'On its Facebook page, Facebook has recently released a photo album with 12 photos containing some of the platform’s major growth numbers in the past year. Most of the numbers compare growth from last year to May 2013. The number of monthly active users has more or less stagnated and has only grown 23%. However, the number of Likes and Shares has grown significantly, which indicates that even though there are not so many new users joining the platform any more, users still enjoy content and are

Facebook 226

Facebook Activities News Feed 226

Mindjumpers

MAY 10, 2013

'Most people have heard of Facebook EdgeRank by now. But many probably also gets a bit lost on the way of actually accommodating to the algorithm. The logic behind Facebook is often difficult to decipher and page owners can easily feel that the equation is out of their hands. We have found this infographic from the Postrocket blog that summarizes how EdgeRank works.

Feed 251

Feed Feedly News Meeting 251