Direct Marketing Observations

JANUARY 19, 2010

One of the most proven methods of sourcing external suppliers is through a Request For Proposal process or RFP. As stated in Wikipedia, an RFP is: “is an invitation for suppliers, often through a bidding process, to submit a proposal on a specific commodity or service. The RFP process brings structure to the procurement decision and allows the risks and benefits to be identified clearly upfront.”. Q1: How do you formulate a proper RFP that conveys your social media goals?

RFP 159

RFP RFI Marketing Social Media 159

Direct Marketing Observations

JANUARY 14, 2010

4) The Social Media Group this past week rolled out the “ Social Media RFP , which is essentially a working document on what companies of all sizes should be looking for when hiring a social media consultant or firm. Tags: social media brandtags invesp marc meyer social media KPI's oneforty paul gillin quix seomoz socialmedia rfp Content. We’re either creating it or consuming it. There’s no in between here on the interwebz.

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RFP Bookmarklet Marketing Flickr 218

Direct Marketing Observations

MARCH 29, 2010

Consider this the reverse RFP for social media consultants and companies. For the last few weeks I’ve started to compile a social media abilities list. Namely the skills and strengths that you would need in any high level position within an organization to carry out the social media duties and responsibilities required to be successful. I know there are more questions that could be added, so feel free to add to it.

Questions 196

Questions Social Media RFP Marketing 196