Direct Marketing Observations

Todays #SocialMedia Tweetchat Topic: The Social Media RFP: How to Get the Best Results

Direct Marketing Observations

One of the most proven methods of sourcing external suppliers is through a Request For Proposal process or RFP. As stated in Wikipedia, an RFP is: “is an invitation for suppliers, often through a bidding process, to submit a proposal on a specific commodity or service.

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10 social links you need to bookmark

Direct Marketing Observations

4) The Social Media Group this past week rolled out the “ Social Media RFP , which is essentially a working document on what companies of all sizes should be looking for when hiring a social media consultant or firm. Content. We’re either creating it or consuming it.

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The Social Media Self Assessment Checklist-22 questions

Direct Marketing Observations

Consider this the reverse RFP for social media consultants and companies. For the last few weeks I’ve started to compile a social media abilities list.

3 Tips for Issuing a Last Minute Social Media Agency RFP

Ignite Social Media

Issue a boilerplate Request for Proposal (RFP), then head out the door to enjoy the holiday season. Too often we see last minute RFP’s come in asking us to answer a list of 50 or more boilerplate questions about every single service that we offer… in full detail… with a case study.

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Finding The Perfect Pitch

Twist Image

There is no reason for any brand to request that fifteen agencies take part in a RFP process. Almost all formal RFP processes have a Q&A session where agencies can submit questions and the brand responds. The RFP process is about finding the smartest partner. Sit down, meet the people and truly spend time talking about the business - outside of the RFP process. Pitching new business is never easy.

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How Much Does It Cost?

Twist Image

And, while that may have been true in the past, the argument could also be made that agencies simply want to know what the potential business reward will be against the amount of time, effort and cost it will take to complete the RFP or RFI in an effective manner. Let''s talk about money. The marketing agency business is a strange bird. Brands are strange birds too. It''s a complex web of relationships that is often confusing, evolving, thrilling, beautiful, painful and more.

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How To Hire A Marketing Agency

Twist Image

agencypartner agencyreview agencysearchconsultant agencysearchreform amazon brand brandmanager brandmarketing chiefmarketingofficer cmo creativebrief creativity credentials culture google innovation lateralexperience marketingagency mediaattention onlinesearch procurement rfi rfp searchbox strategyThe process of hiring a Marketing agency feels old. and somewhat broken.

When Perfect is the Enemy of Good Enough

Waxing UnLyrical

“I’m not going to bid on that RFP because I don’t have a perfect team in place.” “I don’t look perfect in this outfit so I’m going to duck out of the job interview.”

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The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

Yet another post about 2018 B2B marketing trends? Yes, but wait—this one is different. Promise. Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better).

How To Swim like a SocialFish.

SocialFish

I needed to come up with a list of organizations we have worked with for a federal government RFP, and holy cow! We’ve worked with so many great associations, I can’t help but share the list with you.

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The State of the Bot Going Into 2018

Twist Image

Most contact centers go through a formal RFP/tender process for new investments, and because chatbots got lots of mainstream media attention in both 2016 and 2017, budgets have indeed formed in 2017.

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DigitalPR Chat #1 Content and KPIs

Proactive Report

My # contentmarketing RFP questionnaire can help you decide bit.ly/1SxTuOq{. On February 5, 2016 Meritus Media Inc launched the #DigitalPR Twitter chat. Our first guest was Rebecca Lieb, strategic advisor, research analyst, author and columnist.

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Spammers Still Hurting the Search Engine Optimization Industry

Bill Hartzer

Better yet, try putting an SEO RFP together, there is a SEO Request for Proposal template right here. No wonder the SEO ( Search Engine Optimization ) industry has such as bad reputation. I am amazed that there are still so many SEO snake oil salesman out there spamming small businesses.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Inevitably, when corporate America seeks a PR agency to support their communications effort, the Request for Proposals (RFP) asks for critical capabilities that can help a company sift through the myriad of options available and narrow them down to the few that make sense for their specific needs. Companies should go into the RFP process looking for a partner, not an order-taker.

Partnering With Brands Theme Week: Advertising 101

ProBlogger

Also, do note that you will usually be required to fill out a full RFP (Request for Proposal) from the ad agency. We kick off this week’s theme with Juanita Nessinger of Vertical Online Media – a total guru when it comes to all things advertising!

The 6 Lifelong Laws of Content Marketing for Agencies

Convince & Convert

Or, it’s because the agency had to tackle a big RFP, or client renewal project, an office space move, or some other circumstance that caused senior staff to knowingly and willingly take their eye off the content ball in favor of spending those hours in some other way – and that’s the kiss of death. Last week I wrote about the 4 (and only 4) possible rationales for agencies to get deep into content marketing.

Digital Natives in Our Midst | Advice and Opinion

Buzz Marketing for Technology

Managing the RFP Process. ); ); ); ); ); } document.write( ); if (document.getElementById(dclk1231)) { document.getElementById(dclk1231).src src = [link]. }. White Papers |. Blogs |. Video |. Webcasts |. Podcasts |. Events |. Solution Centers |. Newsletters |. RSS Feeds. How-To. Advice & Opinion. Research & Analysis. Careers. Topics. Infrastructure Applications Development Architecture. Personal IT Organization Enterprise Partner/Vendor. TECHNOLOGY. Infrastructure. Network.

Social Media Done Right Means No More “Social Media” Experts

Social Media Strategery

Home About Me Speaking Legal-ese My Team Gov 2.0 Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Government 2.0 Miscellaneous Personal Prof.

The Audacity of Free: The Products and Services Edition

Techipedia: Tamar Weinberg

I have arrived at the place where I can say no to the freebies, but it’s the fake RFP’s that’s got my skin crawling.

IBM SJ 45-4 | Ethnographic study of collaborative knowledge work

Buzz Marketing for Technology

• Completing a request for proposal (RFP) or request for information (RFI) (checklist) • Forecasting inventory and sales requirements (printed spreadsheet). For example, two participants at the same consulting firm and the same group not only modified the RFP process to match their work styles, but also adapted it for certain clients. One participant had seven different versions of the same RFP process. Country/region [ change ] Terms of use.

IT'S NO LONGER OUR DECISION

Myrland Marketing

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Social Pros 14 – Jason Falls, Social Media Explorer

Convince & Convert

Where are these people who are creating these RFP’s getting that from? This is Episode 14 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Jason Falls , the founder and principal of Social Media Explorer.

Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. This is Episode 8 of the Social Pros Podcast : Real People Doing Real Work in Social Media.

Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. This is Episode 8 of the Social Pros Podcast : Real People Doing Real Work in Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

On mid-1990s projects, for example, typically organizations defined hundreds of requirements and went through protracted RFP processes in search of the best software and system integrator.