Convince & Convert

JUNE 24, 2010

The Power of the Unexpected The genius of infomercials (and to a lesser degree, home shopping channels), is that they present to you products that you didn’t know you needed, because you didn’t know they existed. Your social media strategy should do this too. That’s just a brochure in 140 characters. Any thoughts?

Social Media 121

Social Media Strategy Social CRM MySpace 121

Convince & Convert

SEPTEMBER 21, 2010

Too often, the humanization part gets overlooked in an effort to create a “user-generated video contest widget that we’ll launch on Facebook with support from Ustream.&# What other social media fallacies do you have? This is particularly true if your social media strategy is integrated into your entire organization.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

JULY 9, 2010

Now, in what seems like decades later (in social media years), transparency and authenticity might well be referred to as “best practices” in any engagement activity. Kara Beson Great marketing tactic to make their target marketing relate more to the product. The blogosphere is especially demanding of something “real.”

Influencer 122

Influencer Ustream Authentication Social CRM 122