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3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

Facebook’s opening of the API to searches (and the subsequent inclusion of Facebook content in Google, Bing, Yahoo search results) blunts the historical searchability advantage of Web pages. I particularly liked your sentiment on building one's marketing program on rented land, especially regarding content-copyright.

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RIP 3 Ways Facebook is Killing Your Website

Convince & Convert

Facebook’s opening of the API to searches (and the subsequent inclusion of Facebook content in Google, Bing, Yahoo search results) blunts the historical searchability advantage of Web pages. I particularly liked your sentiment on building one's marketing program on rented land, especially regarding content-copyright.

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100 Personal Branding Tactics Using Social Media | chrisbrogan.com

Buzz Marketing for Technology

Track things like audience/community sentiment (positive/negative) if you want to map effort to results. Get a Wordpress.com account for its OpenID benefits. Be sure to stay aware of those. If you can afford it, buy professional listening tools, like Radian6 or others in that category. Use Google Reader to store your ego searches.