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What's A Yahoo?

Twist Image

How much time do you spend thinking about Yahoo? I spend a lot of time thinking about Yahoo. Not the Yahoo you used to use as a gateway to the Internet (or for common searches), but the Yahoo of today. Yahoo is dead." Does Yahoo have a future? Do you really believe that Yahoo has no future?

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Don’t Put All Your Social Media Eggs In One Basket

Dave Fleet

Tweet So, a rumour says that Yahoo is shutting down Delicious … or not. Many people seemed to share the sentiment of my friend Jeremy Wright, who tweeted : FB has a fundamental responsibility to not disrupt their platform the week before Xmas.

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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

Engagement: A level deeper than influence, these metrics include the number of RT’s and #followfriday recommendations you get on Twitter, posts to your company’s Facebook wall, questions answered on LinkedIn or Yahoo! Sentiment: Are the comments, posts etc. Answers, comments posted on your blog, etc.

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Salorix Launches AI-Powered Predictive Influencer Marketing And Social Media Management Platform

The Realtime Report

Created by a team of former NASA, Yahoo! You can track everything from engagement, top influencers over time, sentiment, topics, competitors and more. This is the problem that Salorix is trying to solve with a new social media management platform called Amplfy 2.0, which it launched today. And of course there are analytics.

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What is Reddit, and Should Your Brand Be Using It?

Hootsuite

R.I.P. Yahoo Groups.). Social listening tools automatically capture mentions of your brand, or other defined target keywords, and measure sentiment over time. All the benefits of market research without having to do the searching yourself. The joys of technology.

Reddit 102
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Mobile Breaks Search. And Your Brand

Twist Image

It was an original sentiment, when I started writing about it, well over fifteen years ago. to a handful of Web portals ( AOL , Yahoo , etc.), Not smartphones, but mobile. The ability to be connected (with high speed and consistency) anywhere and everywhere. This is nothing new. This is not an original thought. Think about that.

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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Listening tools will also get much stronger – Another tool opportunity is for listening tools to do better sentiment analysis and routing of the real opportunities both positive and negative directly to the sources in the organization. There is a huge opportunity here that some company needs to fill fast.

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