What's A Yahoo?

Twist Image

How much time do you spend thinking about Yahoo? I spend a lot of time thinking about Yahoo. Not the Yahoo you used to use as a gateway to the Internet (or for common searches), but the Yahoo of today. Yahoo is dead." This is the typical sentiment/eye rolls I get when I mention Yahoo (much like talking about MySpace ) to anyone, but I am left wondering if Yahoo's biggest challenge is how they communicate and market their own brand? yahoo.

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Mobile Breaks Search. And Your Brand

Twist Image

It was an original sentiment, when I started writing about it, well over fifteen years ago. to a handful of Web portals ( AOL , Yahoo , etc.), yahoo. Mobile could well be the last true computing platform. Not smartphones, but mobile. The ability to be connected (with high speed and consistency) anywhere and everywhere. This is nothing new. This is not an original thought. Back then, the mobile carriers were not concerned with data. There was no real mobile Web.

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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

Engagement: A level deeper than influence, these metrics include the number of RT’s and #followfriday recommendations you get on Twitter, posts to your company’s Facebook wall, questions answered on LinkedIn or Yahoo! Sentiment: Are the comments, posts etc.

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Don’t Put All Your Social Media Eggs In One Basket

Dave Fleet

Tweet So, a rumour says that Yahoo is shutting down Delicious … or not. Many people seemed to share the sentiment of my friend Jeremy Wright, who tweeted : FB has a fundamental responsibility to not disrupt their platform the week before Xmas.

Report Ranks Reputation and Exposure of Brands Across News and Social Media

Bill Hartzer

Many of the answers have been released in a new report called The General Sentiment Media Value Report™. General Sentiment has published its 4th Quarter 2009 Media Value Report, a breakdown of the top performing brands across news and social media web sites for October through December 2009.

Salorix Launches AI-Powered Predictive Influencer Marketing And Social Media Management Platform

The Realtime Report

Created by a team of former NASA, Yahoo! You can track everything from engagement, top influencers over time, sentiment, topics, competitors and more. The Fortune Global 100 companies are mentioned 5.6 million times a month , and that’s just on Twitter. And this doesn’t include all of the conversations in which customers are talking about your product category or your competitors.

Social Media for Nonprofits: 11 Essential Tips for Success

Hootsuite

Another study by Georgia Institute of Technology and Yahoo Labs reports that photos that contain faces are 38% more likely to receive likes and 32% more comments. Anyone familiar with using social media for nonprofits knows there are both challenges and advantages.

10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Listening tools will also get much stronger – Another tool opportunity is for listening tools to do better sentiment analysis and routing of the real opportunities both positive and negative directly to the sources in the organization.

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Best Web Presence Optimization Guides and Tips of 2011

Webbiquity SMM

Oh well, whatever you call the discipline of maximizing a company’s online visibility in a world where search is much more than Google-Yahoo-Bing and where web presence is much more than a corporate website, here are 18 of the best blog posts and articles from the past year on how to do it well. ” Online Sentiment and Link Building by Search Engine Journal.

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How to Become Instagram Famous: 17 Expert Tips from Real Influencers

Hootsuite

A study by the Georgia Institute of Technology and Yahoo Labs finds that photos with faces in them are 38% more likely to get likes on Instagram. Entrepreneur and Instagram influencer Myleik Teele shares a similar sentiment: “If people are checking for you they don’t HATE you, they’re upset with themselves because you succeeded in spite of the excuses they made for themselves,” she says in her Instagram story.

10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

The best thing about social media is that the conversations are natural occurring real time so the methods like survey lag far behind in providing the right information, bet we don’t need more to understand a consumer as we can measure sentiments now. Answers Yahoo!

Why You Add a Comment, Why You Click Like

Ari Herzog

This sentiment from Yahoo chief scientist Marc Davis to New York Times contributing writer Clive Thompson is as relevant today as in 2008 when Facebook updates were the rage. No message is the single-most-important message. It’s sort of like when you’re sitting with someone and you look over and they smile at you. You’re sitting here reading the paper, and you’re doing your side-by-side thing, and you just sort of let people know you’re aware of them.

A Brief Introduction to The New Community Rules: Marketing on the.

Techipedia: Tamar Weinberg

If you’re looking at buying a product or utilizing a service, chances are you’re looking for the sentiment about that product or service as well. How can I navigate the millions of questions on Yahoo! Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo! Answers Yahoo!

Using Social Media in an Awareness Campaign | Shuaism

Josh S Peters

Increase conversations about your brand, change the current online sentiment of your brand? Setting up your listening posts and building a solid foundation can be done for free to cheap (on the software side) using tools like Google Reader, Google Alerts, Yahoo Pipes, etc.

Content Aggregators are Killing Content Creators

Techipedia: Tamar Weinberg

And if he doesn’t, he might say something about it on Twitter (and tools are allowing me to find out the sentiment so that I could get the feedback instantaneously). Answers Yahoo!

In Memory of My Grandpa David, a Wonderful Man » Techipedia.

Techipedia: Tamar Weinberg

Reply Rhea Drysdale October 25, 2007 at 2:13 pm Rebecca and Chris’s sentiments are shared. Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo! Answers Yahoo!

When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

In this case, I’d imagine that there has been a tremendous amount of support and positive sentiment expressed toward the Royal Caribbean brand, and while there are some people who were upset that they didn’t get chosen (perhaps), the campaign seemed to have been an overwhelming success.

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

This post echoes that sentiment and provides specific social networks that you should establish your presence on.

The Audacity of Free: The Products and Services Edition

Techipedia: Tamar Weinberg

Yet the sentiment is true — writing, especially long form, is hard work, and the work doesn’t end when the words are completed.

Kevin Rose and Jay Adelson Respond to Digg Complaints

Techipedia: Tamar Weinberg

The initial sentiment was highly negative , and most concluded that the algorithm will penalize users who care much about the community and use it regularly. Answers Yahoo!

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39 More (of the) Best Social Media Guides, Tips and Insights of 2011

Webbiquity SMM

” He then describes the usefulness of awareness, buzz, reach and sentiment as measures of social media value. Jeff Bullas (again) summarizes 10 key insights from Nielsen research on social media, among them: Facebook dominates the “time spent online” metric—Facebook users collectively spend three times as many minutes with Facebook as they do with Yahoo, and four times as many as with Google.

100 Personal Branding Tactics Using Social Media | chrisbrogan.com

Buzz Marketing for Technology

Use Yahoo! Track things like audience/community sentiment (positive/negative) if you want to map effort to results. Chris, I found the first section immediately valuable, especially the links to Yahoo Site Explorer, CrazyEgg, and Summize - not only for personal branding but for web marketing in general. chrisbrogan.com. Covering social media business strategy and personal power. About. Speaking. Rockstars. Subscribe. Newsletters.

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Fetching Friday – Resources Mashup, #FBCLContest Update & Funny Tennis

Kikolani

Tools to find out what other blogs are saying about you – why you should be monitoring for SEO, sentiment, and reciprocity (great since WordPress doesn’t always notify you in a timely manner). 4 search engines, ways to generate links – covers some interesting strategies for Ask, Bing, Yahoo, and Google. This post is part of a weekly series, Fetching Friday, featuring the resources mashup, #FBCLContest updates, and a funny tennis video on kikolani.com.

Mashup 105

The Unfortunate Investment of Social Media (and its Consequences)

Techipedia: Tamar Weinberg

It’s clear that anti-Digg sentiment is silenced, and is often suppressed. Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo! Answers Yahoo!

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What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer?

3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

Facebook’s opening of the API to searches (and the subsequent inclusion of Facebook content in Google, Bing, Yahoo search results) blunts the historical searchability advantage of Web pages. I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming.

RIP 3 Ways Facebook is Killing Your Website

Convince & Convert

Facebook’s opening of the API to searches (and the subsequent inclusion of Facebook content in Google, Bing, Yahoo search results) blunts the historical searchability advantage of Web pages. I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming.

No, You Can't Automate Social Media!

Techipedia: Tamar Weinberg

In the same line, I really think that automated anything (sentiment, response, analysis) is a wrong paradigm for social. Sentiment is really hard to analyze. Answers Yahoo!

Make a Wish for Someone Else this Holiday Season (and the Power of.

Techipedia: Tamar Weinberg

orchestratenoise0726[at]yahoo[dot]com Vicky Molina December 15, 2008 at 2:21 pm I love the pampering package.

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The Ultimate Social Media Etiquette Handbook

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media > The Ultimate Social Media Etiquette Handbook The Ultimate Social Media Etiquette Handbook by Tamar Weinberg on December 10, 2008 Share Social media mimics real relationships — in many cases.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Sentiment: How much are you willing to automate verse check by hand? You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing.