article thumbnail

The 4 Marketing Metrics Mandates

Convince & Convert

Tweet There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs. Yet, the behavior of just 641 households are used to calculate the Nielsen ratings that determine the prices for advertising market-wide. The 4 Modern Metrics Mandates.

Metrics 127
article thumbnail

How Google Instant Might Impact Your Small Non-Profit

Waxing UnLyrical

Bing, Nielsen recently reported , received nearly 14 percent of search traffic in August 2010. received 13 percent. Bing offers an excellent guide on how to optimize sites (PDF) for its search engine. Here’s my first post: How Google Instant Might Impact Your Small Nonprofit. [.] Read All About It! Liked what you saw?

Google 254